Broadcasters and agencies must learn to speak the same language, if those in advertising are to reap the rewards of the golden age of TV, says Jon Block.
Speaking just prior to his 2016 IBC Conference Keynote Sir Martin said the latest forecast from GroupM, WPP’s media investment management arm, shows that TV is pretty resilient in the face of the digital revolution.
Speaking at IBC 2016 Google’s MD Partner Business Solutions Benjamin Faes reflected on the company’s current and future plans in television in a dedicated conference session, ‘Google’s Plans in Television’.
If you want to keep up with the Kardashians, not just with their latest TV adventure, but in any past episode and on social media too, then there’s a service just for you.
Broadcast TV as we know it has gone; for traditional organisations, this means digital reinvention that places the customer experience at its core is necessary.
With developments such as VR and connected TVs still at an early stage it can be difficult to decide which ones to pursue. Focusing on what the customer is looking for will ensure new expectations are met.
The merger between science and the arts has energised Jon Karafin throughout his career, culminating in what may be the most exciting breakthrough in imaging since the invention of photography.
Focusing on the consumer experience and what they really want is a key USP for MUBI in the VOD space.
The content industry may be changing around us but the principles of how to build a strong brand remain the same.
Going to the movies has always been a very special, unique entertainment experience – and the movie industry is determined to keep it that way. But it is being pushed hard.
UHD and HD will forward together as technology advances to enable different frame sizes, frame rates and colorimetry on programmes.
VR and AR are the next monitisation model for media companies – but we must listen to what viewers want and how they wish to interact with content for it to be more than a gimmick.
TF1 may not dominate the French TV industry as it once did, but that isn’t stopping it adopting innovative new ways of advertising, and the approach seems to be working.
Higher brightness, increased lifetime and better resolution are all benefits of laser projection, but does that mean we will we see the last of lamp-based projectors anytime soon?