D1_Tim Davie (4)

IBC keynotes stress importance of partnerships

2018-09-21T10:31:00+01:00

One of the recurring themes during the IBC2018 Conference was partnerships and the importance of striking deals to boost reach and the range of content that can be made available to viewers and consumers.

IBC2018 Keynote Lily Cole Kwame Ferreira

Impossible seeks start ups with ‘planet centric’ design ideas

2018-09-17T12:35:00+01:00By

IBC2018: Lily Cole and Kwame Ferreira’s business incubator looks to support technology companies focused on sustainability.

IBC2018 Forum Audience Davie

TV looks to tech to personalise advertising

2018-09-17T07:50:00+01:00By

IBC2018: Ad tech innovation must focus on data gathering and addressability, says IBC panel.

Peter capaldi (the doctor), a mondasian cyberman and john simm (the master) in doctor who season 10

Building a tribe through audience participation

2018-09-16T11:07:00+01:00By

IBC2018: Encouraging viewer interaction and feedback can boost the ratings and impact of shows, says BBC Studios’ Liz Jaynes.

IBC2018 exhibition

IBC: “The centre of our changing community”

2018-09-16T08:06:00+01:00By

IBC is benefiting from the convergence of technology, says Chief Executive Michael Crimp.

IBC2018 Kelly Day Viacom

Go social to reinvent TV brands

2018-09-16T07:33:00+01:00By

IBC2018: Content owners can breathe new life into traditional broadcast brands like SpongeBob and Cribs by partnering with social media platforms, says the President of Viacom Digital Platforms.

IBC2018 fun run crowd

Fun run at IBC raises over $65k for charity

2018-09-15T15:27:00+01:00By Tim Dams

IBC2018: Money raised by the 4K 4Charity Fun Run will go to organisations focused on increasing diversity and inclusion in media and entertainment industry

IBC2018 Tommy Evans CNN

Trump is good news for CNN

2018-09-15T13:37:00+01:00By

IBC2018: CNN’s Tommy Evans says “US President makes a lot of news and news is good for CNN”

IBC2018 Kids panel

How to grab the attention of Generation Alpha

2018-09-15T13:28:00+01:00By David Wood

IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.

IBC2018 David Abraham

Abraham: “Convergence is taking place”

2018-09-15T11:41:00+01:00By

IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.

IBC2018 Rousseau Rose

TV should be ‘wary’ of Alexa voice search, says C4

2018-09-15T10:29:00+01:00By

IBC2018: Amazon exec Fabrice Rousseau tells IBC that ‘TV is the most important space’ for Alexa, but Channel 4 says any voice partnership must involve sharing viewer search data.

IBC2018 Ade Rawcliffe ITV

Boosting diversity is ‘a commercial benefit’

2018-09-15T10:18:00+01:00By

IBC2018: Companies in the broadcasting industry will be more successful if they improve on- and off-screen diversity, delegates at IBC sessions on diversity and gender equality are told.

Maria Garrido E102 SR (3)

‘The TV industry isn’t dead – yet!’

2018-09-14T12:43:00+01:00By David Wood

IBC2018: More innovation is required by TV industry to grab the attention of Millennials, Generation Z and Tweens, warns Havas exec Maria Garrido.

IBC2018 forum audience

Weighing up the impact of Brexit

2018-09-14T12:11:00+01:00By

IBC2018: Growth of the British creative industries will be hit by Brexit, agree executives at an IBC session.

IBC2018 Deborah Turness

TV news must innovate to win back trust

2018-09-14T11:17:00+01:00By

IBC2018: President of NBC News International, Deborah Turness, says the media has failed to listen to certain sections of society.

IBC2018 Jette Nygaard-Anderson. MTG. D1. CMT_3983

Capturing the eyeballs of Generation Z

2018-09-14T09:28:00+01:00By

IBC2018: Tell ‘value-driven’ stories to make superfans out of Gen Z viewers, says MTG’s Jette Nygaard-Andersen

IBC2018 Lindsay Pattison WPP

Partnering with the FAANG “frenemies”

2018-09-14T09:16:00+01:00By

IBC2018: Advertisers want content creators and broadcasters to partner more with the digital giants, says GroupM and WPP Chief Transformation Officer Lindsay Pattison.

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IABM releases Broadcast & Media Strategic Analysis report

2018-09-11T11:07:00+01:00By

The IABM has released an analysis report ahead of IBC2018, highlighting the key trends and drivers of financial and technological change.

Beano Studios Chris Rose

Video shorts: Chris Rose, Beano Studios

2018-09-11T06:47:00+01:00

Engaging and generating bite-sized content for Generation Alpha and the secret to success explains Beano Studios Director of Development and Production Chris Rose.

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IBC showcases eSports

2018-09-07T14:41:00+01:00By

The global eSports market, which is set to be worth over $2 billion by 2023, is firmly on the agenda at IBC2018.

Joan Ganz Cooney Sesame Street

Sesame Street creator awarded for 50 years of excellence

2018-08-29T07:00:00+01:00By

The IBC International Honour for Excellence will be awarded to Joan Ganz Cooney and Sesame Workshop for devotion to the educational and social development of children around the world.

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Welcome to Insight: Your guide to IBC2018

2018-08-10T10:50:00+01:00By

Welcome to this first edition of Insight, your new guide to this year’s show and conference. The aim of this magazine is to introduce you to the technology trends, industry themes and keynote speakers that will shape IBC2018.

French football fans celebrate FIFA World Cup 2018 win

The TV set triumphs at the World Cup

2018-07-19T12:27:00+01:00By

The FIFA World Cup broke many television and online viewing records around the world, even if US audiences were down this year. But the big winner, in the age of the mobile, was arguably the traditional TV set.

Cole, Lily Photo 2018

Championing change for the future

2018-06-27T08:36:00+01:00By

Impossible.com founders Lily Cole and Kwame Ferreira will deliver the final IBC2018 conference keynote on innovating social and environmental issues using deep technology.

Smpte uk vert2 lrg

SMPTE 2018: Driving the entertainment revolution

2018-06-21T10:34:00+01:00By

The Society of Motion Picture and Television Engineers has opened its registration for its Annual Technical Conference and Exhibition and 2018 Symposium.

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Catching the pirates offside

2018-06-19T09:26:00+01:00By

With the Fifa World Cup underway and constant announcements about vast amounts of money being spent on live rights fees, piracy is still too often making a mockery of the industry, writes Ross Biddiscombe.

SKAM source NRK 3 3x2

How far can we push personalisation?

2018-06-15T10:03:00+01:00By

In an increasingly crowded marketplace broadcasters and OTT platforms must work harder than ever before to reach audiences and serve them with content anywhere and at any time.

Naomi climer

Naomi Climer among media and tech execs honoured by the Queen

2018-06-15T08:28:00+01:00By

Former IET President Naomi Climer and BBC Studios Chief Executive Tim Davie were among the technology and media leaders recognised in the Queen’s Birthday Honours list.

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NBA shoots for eSports glory

2018-06-05T14:49:00+01:00By

The new age battle for eSports audiences and revenues between the world’s top professional leagues took a giant step forward this month with the launch of the NBA’s own eSports league.

The Debate Show source Sky Sports 3x2

Sports advertising: A whole new ballgame

2018-05-25T10:40:00+01:00By

Sports advertising, like many other ad sectors, has to tackle the high level of boredom that audiences show for brands, but a new breed of innovative campaigns are targeting fans in fresh ways.

Harry & Meghan 3x2

The crown jewels of live broadcast

2018-05-18T17:00:00+01:00By

Large live events, particularly royal ones, have always been at the forefront of driving television technology in the UK and the latest royal wedding is no exception.

Motion @ Waterloo

Virtual reality and augmented reality in broadcasting

2018-05-01T10:17:00+01:00By

Broadcasters around the world have been exploring virtual and augmented reality. John Maxwell Hobbs looks at some of the best examples.

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Blog: There's no such thing as a magic bullet

2018-04-20T10:14:00+01:00By

With ever-increasing competition among broadcasters for viewers and revenue, John Maxwell Hobbs asserts there is no ‘magic bullet’.

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The Tiger effect: Woods' impact on TV viewing figures

2018-04-19T09:45:00+01:00By

Ross Biddiscombe explores the fierce impact Tiger Woods has on clawing in live television audiences.

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Fraunhofer leads live VR demo at NAB

2018-04-12T14:20:00+01:00By

NAB 2018: Showcasing a new era of VR content, Fraunhofer HHI, Ericsson, Harmonic and Nokia demonstrated state of the art virtual reality (VR) and 360-degree video at the NAB Show.

Ed miliband and geoff lloyd bpg awards cropped

The Crown and Blue Planet II triumph at BPG Awards

2018-03-19T14:36:00+00:00By

Ed Miliband and Hilary Mantel were among the winners of the Broadcasting Press Guild (BPG) Awards for podcast and radio programme of the year.

Red hydrogen

What we know about Red’s Hydrogen phone

2018-03-08T22:12:00+00:00By Phil Rhodes

Red looks likely to make a full-scale launch of its Hydrogen phone in the summer, but a picture of what the handset will be capable of is starting to emerge.

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Alternative platforms: The “Pandora’s box” of entertainment

2018-03-02T12:07:00+00:00By

Virtual reality, augmented reality and 5G could all help platforms monetise content, according to senior executives speaking at Mobile World Congress.

Bixby source samsung 3x2

Voice control to dominate 143m homes by 2022

2018-02-16T10:49:00+00:00By

Pay TV and OTT operators are plugging into voice control to enhance the entertainment ecosystem and cater to audience demand for smart controlled devices.

Premier league football crowd

Analysis: Sky and BT secure Premier League rights

2018-02-15T21:19:00+00:00By

The first-stage announcement about the 2018 English Premier League auction for TV rights this week underlined the end of an era: the days of hyperinflation for EPL rights are over, at least for now.

Duke and duchess of cambridge on blue peter dec 2017 source bbc

Engaging audiences: The death of linear television?

2018-02-08T17:38:00+00:00By

Changes in viewing habits have led to some uncomfortable headlines for broadcasters, and now some media bosses are proclaiming 2018 as the year for rebuilding business models.

Boys watching super bowl 3x2

Who watched the Super Bowl?

2018-02-03T22:32:00+00:00By

American football games - the Super Bowl in particular - have always drawn large TV audiences, but with a drop in the number of people tuning into the NFL, what can be done to boost viewing figures and maintain interest in the sport?

Winter olympics sochi cross country skiing credit ioc jason evans 3x2

Winter Olympics innovates with 8K HDR and live 5G production firsts

2018-01-31T11:20:00+00:00By

PyeongChang is shaping up to be the most innovative Olympics ever, with advances in 8K and 5G production and an avalanche of OTT content.

Hdr169

Predictions for 2018: Five media tech themes from the DTG

2018-01-26T09:46:00+00:00

Artificial intelligence, AR, voice assistants and 5G are among the themes that will dominate 2018, according to experts at the DTG

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CES 2018: Top 10 launches, trends and insights

2018-01-19T09:52:00+00:00By

The top gadgets, trends and experiences showcased at CES 2018 last week.

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CES highlights: 5G, audience engagement and AI-led personalisation

2018-01-12T11:48:00+00:00By

IBC365 contributor Amelia Kallman is at CES in Las Vegas to look at the latest consumer tech and the effect that it will have on the media and entertainment industry.

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CES day 2 round-up: Audience engagement and voice activation

2018-01-11T12:51:00+00:00By

Despite a power outage temporarily halting proceedings at CES, discussions about audience engagement and voice activation continued at the Las Vegas tech fest.

Ces 2018 3x2

CES day 1 round-up: Wearable tech and AI personalisation

2018-01-10T12:05:00+00:00By

IBC365 contributor Amelia Kallman is at CES in Las Vegas to look at the latest consumer tech and the effect it will have on the media and entertainment industry.

What’s the reality of VR?

Analysis: What does the future hold for VR?

2018-01-08T17:01:00+00:00By

Is the VR market developing in line with expectations, or has uptake of the technology stalled? Analysts share their views.

17 12 19 getting up close to 8 k, credit panasonic

From Las Vegas to Tokyo: The journey to 8K

2018-01-04T14:39:00+00:00By

The giant CES 2018 show opens on January 7 and it is widely expected that more than a few stands will be showcasing 8K video content on giant displays.

Youtube red hydrogen phone

Top 10 most-read Consumption articles

2017-12-19T12:46:00+00:00By

Futuristic phones, VR experiences, IP-centric studios and shifting consumer behaviour were the topics covered in the most popular Consumption articles.

Cinema

2017 review: The A-Z of cinema

2017-12-13T12:45:00+00:00By Patrick Von Sychowski

From AMC’s tumultuous year to Mark Zuckerberg’s VR push, here’s our alphabetically-ordered round-up of all the main events in cinema over the past 12 months.

Man tv viewing remote

Smart and connected: The future of home technology

2017-12-08T11:29:00+00:00By

The capabilities of smart technology are paving the way for futuristic home, experts explore the challenges and rise in the demand for connected and integrated devices.

Factual festival

Engaging with audiences across platforms is "essential"

2017-11-23T15:28:00+00:00By

Servicing the growing number of platforms serving content to audiences across multiple screens is challenging the creation and distribution process, according to a panel of senior TV executives.

Family watching netflix

Gauging success: The evolution of audience measurement

2017-11-21T09:50:00+00:00By

From telephone interviews to return path data from set-top boxes and tablets, the methods used to assess who is watching what have evolved with people’s viewing habits.

Samsung sfr tv

Analysis: The role of smart TVs in UHD broadcast

2017-10-27T09:38:00+01:00By

What does the launch of Samsung’s UHD sport app mean for the takeup of high resolution services, and could other display manufacturers follow suit?

Video sport still

Video: engaging and investing in live sport content

2017-10-26T15:59:00+01:00

IBC2017: Engagement has supplanted reach as the ultimate measure of brand and campaign value, or has it? Experts discuss live sports content opportunities.

Red hydrogen

Why phone? Unpicking Red’s Hydrogen One

2017-10-20T09:37:00+01:00By Phil Rhodes

Red’s announcement that it would launch a phone with a holographic display early next year prompted many questions about the technology.

Peach rtp

How the EBU is pioneering greater personalisation

2017-10-17T16:01:00+01:00By

An automated recommendation system developed by members of the EBU and in use by Switzerland’s RTS and Portugal’s RTP is the work of a development team spread throughout Europe.

Elara dashboard

Software chief becomes Foundry CEO

2017-10-17T15:13:00+01:00By

Craig Rodgerson has been appointed Chief Executive of Foundry, starting immediately to lead the ongoing strategy and innovation for the creative software enterprise.

netflix mobile content

Consumers expected to opt for VoD over linear

2017-10-12T15:24:00+01:00By

By 2020 seven out of ten consumers will prefer video on-demand (VoD) and catch-up services over scheduled linear TV viewing, according to a report by Ericsson.

Mobile tv video streaming

Mobile TV: A more direct relationship with viewers?

2017-10-12T14:44:00+01:00By

Mobile TV has been a topic of conversation in both the mobile and broadcasts arenas for years. Now, there is real progress in this area.

Transformers the last knight cropped

3D: A bright future at the cinema?

2017-10-09T13:00:00+01:00By Patrick Von Sychowski

3D may have suffered from bad conversions and dim projection, but advances in display technology mean the format’s future is bright, writes Patrick Von Sychowski.

Executive summary

Digital edition: IBC2017 Executive Summary

2017-10-06T10:29:00+01:00

The IBC2017 Executive Summary features interviews with the industry leaders who spoke at this year’s show.

Audience closeup 8

Video: IBC2017 keynotes

2017-10-05T15:49:00+01:00By

Watch all of the keynote speeches and debates from IBC2017, including Facebook’s Daniel Danker and Fox’s Brian Sullivan.

Attendees networking 3

In case you missed it... UHD on the agenda

2017-09-27T14:26:00+01:00By

There are more than 50 commercial Ultra HD services worldwide yet the key to success is yet to be determined, according to experts at IBC2017.

Audience wideshot 1

In case you missed it…personalisation and UX at IBC2017

2017-09-25T15:36:00+01:00By

With an ever-increasing range of programmes and platforms, the tools and methods for connecting consumers with content came under scrutiny at IBC2017.

Audience closeup 1

Diving into data to boost box office numbers

2017-09-19T09:28:00+01:00By

IBC2017: Data-driven insights into the cinema-going habits of Millennials and aging baby boomers could prove critical in boosting box office numbers, a panel of cinema experts revealed during an IBC’s Big Screen strand.

Find me something good panel

Consumer UX needs to be ‘slick, fast and simple’

2017-09-18T14:54:00+01:00By

IBC2017: The TV consumer experience must provide users with more personalisation while allowing the provider editorial control and work seamlessly over a range of devices, according to a panel at IBC.

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In pictures: IBC Innovation Awards

2017-09-18T11:26:00+01:00

Industry excellence and thoughtful design were recognised at the IBC Innovation Awards at the RAI Auditorium on Sunday evening.

Whos really watching index

Future TV: More livestreams, more premium

2017-09-17T15:12:00+01:00By Mark Mayne

Mobile dominates online video today, according to experts, but livestreaming and premium set to be flavours of the future.

Live d3 ct 6820 cropped

News broadcasters urged: Don’t sign your death warrant

2017-09-17T14:59:00+01:00By

IBC2017: Ignoring the opportunities and flexibility of mobile could mean that broadcasters risk signing their own death warrant. This was the message from IBC’s ‘Live is Dead: Long live Live’ session, where the panellists were unanimous in urging broadcasters, not just in news, but right across the entertainment spectrum, to ...

Brian sullivan 2

Fox’s Sullivan: “Disruption in television is perfectly natural”

2017-09-17T14:54:00+01:00By

Brian Sullivan, President/COO, Digital Consumer Group, Fox Networks told IBC delegates that disruption in TV is perfectly natural.

Audience closeup 4

Why young viewers could be gone for good

2017-09-17T11:19:00+01:00By David Wood

Broadcasters are concerned that younger viewers – commonly known as Generation Z – won’t make the move to linear TV.

Tivo

What is the key to improving UX and content discovery?

2017-09-17T10:21:00+01:00By Mark Mayne,

IBC2017: Consumers have been given access to an ever-increasing range of content and platforms but don’t always have the tools to navigate and discover programmes.

Index image

The future of pay-TV according to the industry

2017-09-16T12:48:00+01:00Brought to you by

The latest findings from NAGRA’s Pay-TV Innovation Forum, in partnership with MTM, explore key issues surrounding the pay-TV industry.

Caroline frost with fabrice mollier 2

TF1 exec: Despite disruption, TV remains resilient

2017-09-15T09:03:00+01:00By

TV is here to stay forever and those who predicted its downfall are wrong, according TF1’s distribution head Fabrice Mollier.

Daniel danker w. screen 8

IBC2017: Facebook boss hails impact of video

2017-09-14T13:54:00+01:00By David Wood

Video consumption on Facebook is “exploding” and will soon make up three quarters of the company’s mobile data traffic, according to Facebook Product Director Daniel Danker.

1960s vintage tv

Back to the future: The first IBC technical papers

2017-08-31T15:47:00+01:00

Dr Nick Lodge looks back on the advances in technology technical papers and changes to the industry over the past 50 years.

Ibc big screen

Video: IBC Big Screen Experience

2017-08-14T12:28:00+01:00

IBC2017: The IBC Big Screen showcases the latest in cinema technology from projection to sound installation.

Employee hackathon focus facebook

Social media versus broadcasters

2017-08-07T14:35:00+01:00By Lorenzo Zanni Research Analyst IABM

Social media platforms can be considered as both competitors to, and partners of, traditional broadcasters.

Jon Watts audiences and advertising IBC conference

Video: IBC2017 Audiences and Advertising

2017-07-27T09:00:00+01:00

IBC2017: The Audiences and Advertising stream explores a world undergoing “enormous” change, says Executive Producer Jon Watts.

Peter capaldi (the doctor), a mondasian cyberman and john simm (the master) in doctor who season 10

Building the future: BBC Wales all-IP facility

2017-07-04T16:37:00+01:00By

BBC Wales is making the bold step of ditching traditional baseband transmission in its new headquarters which is currently being built in Central Square, Cardiff.

Vr camera samsung gear 360 copy

Consumer survey reveals barriers to greater VR adoption

2017-07-03T11:11:00+01:00By

Despite impressive ownership levels, consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing VR and AR digital advertisements.

IBC Show virtual reality VR headset

VR headsets: market analysis and guide to devices

2017-07-03T11:10:00+01:00By

Ownership levels of virtual reality (VR) headsets are surpassing wearables and tablets at the same stage of their lifecycle, with affordable devices helping to boost adoption of the immersive technology.

Henry vr film still

7 of the best VR experiences

2017-07-03T11:10:00+01:00By John Cassy

Ahead of his IBC2017 keynote discussion with Viveport President Rikard Steiber, John Cassy selects his top virtual reality (VR) and 360-degree experiences.

mixed martial arts ONE championship

New formats, new audiences: the rise of alternative sports

2017-06-30T08:53:00+01:00By

Alternative sports offer fans at stadiums – and those watching at home – the chance to watch a fast-paced version of traditional competitions.

Ch4 Ackley Bridge

TV needs more sophisticated user interfaces, says C4 exec

2017-06-22T13:22:00+01:00By

The rise of social media has provided broadcasters with opportunities to reach ever more viewers, but the spread of platforms used by viewers has also posed some challenges for established media players.

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IBC Innovation Awards finalists revealed

2017-06-19T10:59:00+01:00By

The finalists of the IBC2017 Innovation Awards have been announced, with a shortlist that demonstrates the breadth of diverse applicants throughout the electronic media, entertainment and technology industry.

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HDR sets to surpass 4K TV shipments in 2020

2017-06-07T08:35:00+01:00By

High dynamic range (HDR) features will infiltrate some full HD television sets and help boost 4K’s (UltraHD) momentum, according to a new study.

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TV trumps internet as favourite among consumers

2017-05-31T10:35:00+01:00By

TV viewers watch an average of 170 minutes of TV per day compared to 140 minutes spent browsing the internet.

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BBC must be more “nimble” and “entrepreneurial”

2017-05-24T15:32:00+01:00By

The BBC must be more “nimble” and “entrepreneurial” in its efforts to reinvent itself for a new generation of viewers and listeners, according to Deputy Director General Anne Bulford.

Bloodline

Netflix and Amazon invest in higher res tech

2017-05-11T16:26:00+01:00By

Amazon and Netflix are not only acquiring documentaries and films, but are also heavily involved in producing their own content using ultra high definition (UHD) technologies, according to a white paper – 4K and UHD: So much more than just HD Video – released by IHS Markit.

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Broadcast and media market valued at $50 billion

2017-04-25T02:04:00+01:00By

The broadcast and media market is currently worth just over $50 billion a year, according to the latest research from IABM DC.

Jim O'Neill

AVoD views driven by rising use of mobile devices

2017-04-22T09:00:00+01:00By

Mobile devices are driving viewership for global advertising video on demand services (AVoD), according to Ooyala’s latest report.

Ti vo

Consumers reveal why they cut TV services

2017-04-21T09:00:00+01:00By

Each quarter, TiVo seeks real consumer opinions to uncover key trends relevant to pay-TV providers, digital publishers and CE manufacturers.

Chris schreiner strategy analytics

Chinese viewers more willing to pay for content

2017-04-21T08:00:00+01:00By

Chinese mobile video consumers spend more time watching videos on smartphones than other connected devices, including connected TVs and computers.

Insight tv

UHD: the race for adoption

2017-04-18T11:30:00+01:00By

Viewers are adopting UHD displays in ever-increasing numbers as content creators promise a greater range of content.

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BBC R&D demos second screen apps

2017-04-18T11:00:00+01:00By

BBC R&D has been working on second screen synchronisation technology that aims to ease navigation.

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The future of mobile video

2017-04-03T10:30:00+01:00By

The mobile video phenomenon continues to grow as user demand for content and consumption surges.

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Streaming video surpasses paid TV subscriptions

2017-04-03T10:30:00+01:00By

The percentage of free or paid streaming video subscribers in the United States has surpassed paid TV subscribers for the first time.

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Increase in online gaming with smartphone adoption

2017-04-03T10:00:00+01:00By

By 2019, half of all internet users in the UK will be playing games digitally at least once a month, according to eMarketer’s first ever UK online gaming forecast.

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Gaming to become $100bn industry by end 2017

2017-04-03T10:00:00+01:00By

A study has found that revenues from the global digital games market are set to reach the $100 billion milestone by the end of this year.

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Race to digitise sports content as TV stalls

2017-04-03T10:00:00+01:00By

The UK and US are nations of sports fans, with 8 in 10 watching sport at home or on their mobiles, according to a survey of 2,000 people.

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