Engaging and generating bite-sized content for Generation Alpha and the secret to success explains Beano Studios Director of Development and Production Chris Rose. 

“Getting down to that four-foot high thinking” - Chris Rose

How do you create content Generation Alpha will engage with? 

What are the methods to best engage audiences across the generations?

Is it more difficult to reach a younger audience? 

IBC2018 Join panellists from Beano, Lego, Hopster and Play to Innovate in the conference session Reaching Gen Alpha: How to captivate kids on Saturday 15 September at 11:30am in E102

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