Vendors including Ericsson, Imagine Communications, Sony Europe, Cisco Systems, Microsoft and SRG joined Rainer Schäfer of industry trade organisation FKTG for a discussion about the virtualisation of TV production and distribution.
2019-09-11T13:36:00ZBrought to you by Tech Mahindra
OTT ― an abbreviation that has without a doubt changed the face of the media industry ― has also transformed the way viewers consume content and the way content is produced, packaged and delivered, writes Tech Mahindra Media Entertainment business consultant Darryl Vaz.
The traditional advertising industry and established brands are approaching a “tipping point”, says Havas Group Chief Insights and Analytics Officer and Havas X Chief Executive Maria Garrido.
Live sports broadcasting is at the forefront of technological innovation - from immersive overlays, HDR camera operations to harnessing data and 5G, industry experts share tips on ways to sophisticating the delivery for audiences.