- GoGoCinema to rival Netflix for cinema with cinematic OTT platform
- “Reverse-engineering the broadcast approach,” says GDC Tech founder
- Launched in Malaysia by end of 2019 and expanding throughout 2020
GoGoCinema has inked a deal with Golden Screen Cinemas to roll out its cinematic on-demand experience by the end of 2019.
GDC Technology – which backs GoGoCinema – confirmed it had this week signed a Memorandum of Understanding with GSC during CineEurope which will see the launch of the Netflix-style cinema platform.
The offering is designed to provide audiences a new opportunity to choose and customise their cinema experience as well as launching web-based booking app which uses crowdsourcing to fill seats in the cinema.
Digital cinema technology specialist GDC Technology founder and chairman Dr Man-Nang Chong said: “GoGoCinema is reverse-engineering the broadcast approach business model where the consumers can only see what’s currently playing at their favourite theatre.
“This new approach is modelled after home streaming platforms by letting consumers decide what they want to see, when they want to see it, and where they want to see it, but on the big screen.”
The on-demand experience will launch initially at Golden Screen Cinemas (GSC) flagship sites in Malaysia by the end of this year with plans to expand to other locations throughout 2020.
GoGoCinema is the first company in the moving pictures industry to bring together consumers, exhibitors and content distributors together in “one convenient and easy-to-use cinema on-demand platform.”
IBC365 reported in January that Netflix had seen record-breaking streams for its original production BirdBox, which starred Sandra Bullock, with 45 million accounts watching the film in its first week.
Netflix rarely releases data, however there is no doubt of soaring demand for audiences to stream movies at home.
The GoGoCinema launch comes at a timely turning point in the industry where content budgets are higher than ever before, and organisations are changing their content and business strategy to remain competitive.
GSC chief executive Ms Koh Mei Lee said: “In this modern age of the internet, streaming, and films on-demand, we understand that consumers want to be able to watch content on their own terms.
“This is why we are proud to launch the GoGoCinema platform, which is a natural next-step in empowering our audiences to select their own movies at a time convenient to them.
“The partnership between GSC and GDC Technology can create value-added experiences for movie-goers, as well as enable us to create a complete cinema eco-system.”
The platform joins a crowded online streaming market, and this was a challenge addressed at the launch, as GoGoCinema aims to create and offer users a unique experience within the current ecosystem required innovation and union for all stakeholders.
Chong added: “Any innovation which is created must be able to connect all important stakeholders on the cinema exhibition industry which means it needs to be consumer facing, tech-driven and automated to make it sustainable in the long run.”
The platform is enabled by GDC’s new Cinema Automation CA2.0, which provides automated management and a live-streaming media server for the content.
It enables users to use the GoGoCinema app or website to search for a content library boasting more than 2,000 films across different genres from current releases to classic and documentaries.
How does the GoGoCinema app work?
Once the movie is selected, they select a theatre, date and time most suitable from number of options available.
Next, they have the option of selecting between:
- Crowdsourcing option - public screening which all other movie fans can join the screening created. For this screening to go ahead, a minimum number of tickets must be booked by a certain cut-off time.
- Private screening option - where the entire movie hall is booked exclusively for private screening on special occasions such as birthdays, etc. which is usually not easily available. Thus, the platform brings in choice, convenience and customization to the cinema going fans.
Netflix added 82 original films in 2018 which was more than the combined cinema releases of Warner Bros, Disney and Sony.
According to the Global Web Index research IBC365 reported in February, almost half of UK filmgoers selected Netflix as its favourite content distributor ahead of cinema to consume new content.
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