There was a social media meltdown early in the World Cup as Australian fans damned an OTT service provider for failing to adequately stream matches. So how should OTT providers ensure that streaming of high-demand live events keeps the fans happy?
Programmers have taught AI platform IBM Watson to learn the meaning behind expressions, fan reaction and body language, allowing Wimbledon to get highlights from Centre Court online faster than ever before.
Viewer demand for multiplatform content delivery looks set to continue to grow with 56.9% of respondents in the second annual Avid Customer Association (ACA) vote agreeing that the trend will continue to dominate the industry.
Disney launches its own OTT service next year into a market where Netflix has spent its way to the top. Will Disney’s offer be too little too late to catch up? Or is there room for another big OTT player?
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