NBCUs Hendrik McDermott on developing a multiscreen app and the broad appeal of reality TV
Hendrik McDermott, Senior Vice President, Branded on Demand (SVOD) at NBC Universal International, talks about the decision to launch Hayu as a multiscreen app rather than a channel as research showed the growth portential in this area was huge.
Key features of hayu include personalisation, content that comes in faster than other services, integration with social media and the ability to download content and watch offline.
This whitepaper explores the opportunities of OTT video distribution in viewership in revenue, the common challenges and considerations by media companies for OTT delivery and the critical elements of an OTT ecosystem.
Netflix rarely releases data about its content but recently broke cover to claim that 45m accounts – nearly a third of its total – had streamed the Sandra Bullock thriller Bird Box in its first week on the platform, a record for a Netflix film, apparently.
There are strong similarities between mobile terrestrial television networks and mobile telecommunication networks in the way that they support data communication, writes Rohde Schwarz EVP and head of broadcast media division Jürgen Nies.
5G broadcast has considerable potential to offer to forward-thinking broadcasters. However, few broadcast executives count themselves as mobile communications specialists – very few know exactly what the 4G or 3G standards are or how they are defined, let alone the new 5G standard.
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