NBCUs Hendrik McDermott on developing a multiscreen app and the broad appeal of reality TV
Hendrik McDermott, Senior Vice President, Branded on Demand (SVOD) at NBC Universal International, talks about the decision to launch Hayu as a multiscreen app rather than a channel as research showed the growth portential in this area was huge.
Key features of hayu include personalisation, content that comes in faster than other services, integration with social media and the ability to download content and watch offline.
There was a social media meltdown early in the World Cup as Australian fans damned an OTT service provider for failing to adequately stream matches. So how should OTT providers ensure that streaming of high-demand live events keeps the fans happy?
Disney launches its own OTT service next year into a market where Netflix has spent its way to the top. Will Disney’s offer be too little too late to catch up? Or is there room for another big OTT player?
Viewer demand for multiplatform content delivery looks set to continue to grow with 56.9% of respondents in the second annual Avid Customer Association (ACA) vote agreeing that the trend will continue to dominate the industry.
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