NBCUs Hendrik McDermott on developing a multiscreen app and the broad appeal of reality TV
Hendrik McDermott, Senior Vice President, Branded on Demand (SVOD) at NBC Universal International, talks about the decision to launch Hayu as a multiscreen app rather than a channel as research showed the growth portential in this area was huge.
Key features of hayu include personalisation, content that comes in faster than other services, integration with social media and the ability to download content and watch offline.
One of the recurring themes during the IBC2018 Conference was partnerships and the importance of striking deals to boost reach and the range of content that can be made available to viewers and consumers.
As it stands, the US is one of the most expensive places in the world to get internet. One in four homes are unable to get broadband-level speeds necessary for effective streaming, while the Federal Communications Commission continues to do awaywith plans to make high-speed Internet more
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