NBCUs Hendrik McDermott on developing a multiscreen app and the broad appeal of reality TV
Hendrik McDermott, Senior Vice President, Branded on Demand (SVOD) at NBC Universal International, talks about the decision to launch Hayu as a multiscreen app rather than a channel as research showed the growth portential in this area was huge.
Key features of hayu include personalisation, content that comes in faster than other services, integration with social media and the ability to download content and watch offline.
The streaming video industry is racing through its adolescence and through an age-appropriate growth spurt as new OTT services launch and traditional content owners and distributors plan their entry into a market nowhere near full grown.
Just two years old, DAZN has spent hundreds of millions acquiring sports rights in a bid to win subscribers to its subscription streaming service. But will its big spending ways pay off? Ross Biddiscombe profiles the OTT platform that’s disrupting the sports broadcasting industry.
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