Dr Saul Berman, Chief Strategist, Global Business Services and Daniel Toole, Media Entertainment Leader, IBM, discuss IBM’s collaborative research paper, Becoming a “living” media partner for your consumers, with IBCTV at IBC2017.
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Welcome to this first edition of Insight, your new guide to this year’s show and conference. The aim of this magazine is to introduce you to the technology trends, industry themes and keynote speakers that will shape IBC2018.
From smart TVs to iPads, mobiles and laptops, the range of devices audiences can use to access TV has increased significantly in recent years. Even so, many argue that traditional broadcasts will remain the most popular option to watch programming because ‘appointment TV’ brings people together,
IBC is run by the industry, for the industry. Six leading international bodies are the partners behind IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.