Executive Interviews – Page 2
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Executive Interviews
Interview: Mary Keane-Dawson, Truth Data Cloud
In the wake of Cambridge Analytica and a growing number of serious corporate data misuse scandals, Mary Keane-Dawson is one of a growing number of voices arguing for a revolution in way that personal data is mined, processed and traded in advertising.
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Executive Interviews
Interview: Jean-Francois Galtier, Netgem
People want to access all content on every screen and enjoy the best video and sound quality, explains Netgem CTO Jean-Francois Galtier.
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Executive Interviews
Interview: Maria Garrido, Havas Media Group
How to deal with content overload? With a background of almost 20 years in operational and strategic marketing and now head of the innovation unit at Havas, Maria Garrido thinks the answer lies in bringing the entertainment and advertising businesses together.
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Executive Interviews
Interview: Jette Nygaard-Andersen, MTG
The world’s leading media companies are grappling with how they can best adapt their business model to cope with the disruptions ushered in by the digital age. MTG has directed efforts towards a content-led hunt for Generation Z’s attention, according to experienced executive Jette Nygaard-Andersen.
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Executive Interviews
Interview: Lily Cole and Kwame Ferreira, Impossible
Planet-centric design is user-centred, because it’s in humans’ best interests to have a healthy planet, say Impossible founders and IBC2018 keynote speakers Lily Cole and Kwame Ferreira.
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Executive Interviews
Interview: Jon Block, Videology
Broadcasters and agencies must learn to speak the same language, if those in advertising are to reap the rewards of the golden age of TV, says Jon Block.
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Executive Interviews
Sir Martin Sorrell: There’s life in linear TV yet
Speaking just prior to his 2016 IBC Conference Keynote Sir Martin said the latest forecast from GroupM, WPP’s media investment management arm, shows that TV is pretty resilient in the face of the digital revolution.
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Executive Interviews
Google: we want to partner with broadcasters
Speaking at IBC 2016 Google’s MD Partner Business Solutions Benjamin Faes reflected on the company’s current and future plans in television in a dedicated conference session, ‘Google’s Plans in Television’.
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Executive Interviews
Real Housewives, the Kardashians, how NBC's Hendrik McDermott is keeping us up with reality TV
If you want to keep up with the Kardashians, not just with their latest TV adventure, but in any past episode and on social media too, then there’s a service just for you.
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Executive Interviews
IBM: Co-existence with OTT and rethinking the traditional media value chain
Broadcast TV as we know it has gone; for traditional organisations, this means digital reinvention that places the customer experience at its core is necessary.
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Executive Interviews
Eric Black: Engaging eye contact for a connected future
With developments such as VR and connected TVs still at an early stage it can be difficult to decide which ones to pursue. Focusing on what the customer is looking for will ensure new expectations are met.
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Executive Interviews
Jon Karafin: Conjuring with light
The merger between science and the arts has energised Jon Karafin throughout his career, culminating in what may be the most exciting breakthrough in imaging since the invention of photography.
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Executive Interviews
Efe Çakarel: In the mood for movies
Focusing on the consumer experience and what they really want is a key USP for MUBI in the VOD space.
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Executive Interviews
Brand building, survival tips for the online jungle
The content industry may be changing around us but the principles of how to build a strong brand remain the same.
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Executive Interviews
Digital Cinema: Dispelling the myths around laser projection
Going to the movies has always been a very special, unique entertainment experience – and the movie industry is determined to keep it that way. But it is being pushed hard.
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Executive Interviews
What is the future for UHD and HD?
UHD and HD will forward together as technology advances to enable different frame sizes, frame rates and colorimetry on programmes.
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Executive Interviews
Jim Chabin: Can VR satisfy the next media generation?
VR and AR are the next monitisation model for media companies – but we must listen to what viewers want and how they wish to interact with content for it to be more than a gimmick.
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Executive Interviews
Fabrice Mollier: Access all areas advertising
TF1 may not dominate the French TV industry as it once did, but that isn’t stopping it adopting innovative new ways of advertising, and the approach seems to be working.
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Executive Interviews
Tom Bert: Illuminating the future of cinema
Higher brightness, increased lifetime and better resolution are all benefits of laser projection, but does that mean we will we see the last of lamp-based projectors anytime soon?
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