Features articles
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OTT evolution: Shifting business models, monetisation and personalisation

Over the past two decades, the over‐the‐top (OTT) industry has undergone a remarkable transformation from a niche experiment to a multi‐billion‐dollar ecosystem, writes John Maxwell-Hobbs.

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AI through the looking glass: Digital natives

When it comes to AI, the M&E industry should take a more active interest in the views of its young people if it wants them to remain part of it, writes James McKeown.

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NAB preview: Agentic AI poised to steal the show

New imaging technologies, AI creative mates and wrestlers await visitors to Las Vegas while America’s free press is under attack.

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Inside virtual production’s latest processing and toolset innovations

Advances in GPU capability and algorithms are among the developments allowing ‘more to be done with less’ as virtual production technology and techniques continue to evolve, writes David Davies.

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Content Everywhere: Getting (more) personal in the AI era

Content Everywhere companies cite service personalisation as an area in which artificial intelligence (AI) and data will play an increasingly transformative role in the highly competitive streaming market.

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Behind the scenes: Squid Game 2

The glossy, candy-coloured design of Squid Game is a huge part of its appeal luring players and audiences alike into a greater heart of darkness.

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Level up: Addressing the skills gap in virtual production

As virtual production technology becomes more ubiquitous, the need for real-world training and development for professionals of all levels becomes paramount. John Maxwell Hobbs explores the education and training programmes on offer from academic institutions and industry organisations.

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Like Extreme E, each team will feature a male and female driver

Winning formula: Hydrogen to power motorsport vehicles and production tech

It’s only been four years since the debut of electric off-road racing series Extreme E but later this year it will relaunch as the first competitive motorsport powered by hydrogen.

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Stephen Graham and Philip Barantini

Behind the scenes: Adolescence

Shooting each episode in a single take is no gimmick but additive to the intensity of Netflix’s latest hard-hitting drama. IBC365 speaks with creator Stephen Graham and director Philip Barantini.

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Esports on the rise despite Olympic debut delay

Esports is on a roll. The global esports market passed the $2bn mark last year and is expected to be worth nearly $11bn by 2032. Tournament prize money is rising and audiences on channels like Twitch are expected to top 640 million worldwide in 2025. IBC365 takes a closer look at the events shaking up the esports landscape.

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