Tutorials articles

Strengths and weaknesses of the cloud in production workflows

IBC365 Tutorial highlight: Michael Cioni, Founder at Strada, contrasts the cloud’s strengths for streaming and small files with its biggest weakness: it simply isn’t built for huge, work-in-progress media files like OCFs and VFX frames.

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How TAMS helps modernise media workflows

IBC365 Tutorial highlight: Time-addressable Media Stores (TAMS) help create interoperable, cloud-native media workflows across live, fast-turnaround and file-based production, all while helping teams manage content ownership, access and storage with confidence.

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Production – Tutorial, Ep 3: Grading and mastering for cinema display technologies

IBC365 Tutorial: Cedric Lejeune, VP of Technology at Unified Pixels, unpacks the evolution of cinema display technology and the new challenges of grading for modern theatres.

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Production – Tutorial, Ep 2: Dissecting the limitations of cloud storage

IBC365 Tutorial: Michael Cioni, Founder at Strada, uncovers the “dark side” of cloud storage: escalating costs, exploding file sizes, and limited bandwidth.

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Production – Tutorial, Ep 1 – How TAMS supports live cloud-native media workflows

IBC365 Tutorial: Sam Mesterton-Gibbons, Principal R&D Engineer at BBC Research & Development, introduces Time-addressable Media Stores (TAMS), an open, interoperable framework for cloud-native media.

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Using genAI to build brand-safe creative

IBC365 Tutorial highlight: How do you art-direct genAI technology? Diederik Veelo explains how AI workflows can put the artist in the driver’s seat, to deliver the vision and experience of the artist.

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How to prepare your organisation for AI integration

IBC365 Tutorial highlight: Discover how the preparation phase of implementing AI tools requires dedicated attention, cross-functional stakeholder alignment, and intentional cultural groundwork and understand how to create the conditions for success.

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AI – Tutorial, Ep 3: Moving from unpredictable genAI to controlled creative workflows

IBC365 Tutorial: Ambassadors’ Chief Innovation Officer, Diederik Veelo, reveals how to bring full creative control to AI-driven production.

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How are lawmakers and industry responding to genAI and its legal challenges?

IBC365 Tutorial highlight: Nick Eziefula, Partner at Simkins explains how lawmakers and industry are responding to the rapid rise of generative AI.

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Why YouTube can be a sizeable monetisation platform

IBC365 Tutorial highlight: Shaun Keeble, VP of Digital at Banijay Rights, breaks down some of the reasons why YouTube can be an important monetisation platform.

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