Operative launches AOS Insights

Amazon partners with Roku for connected TV advertising initiative

ProSiebenSat.1 strikes European ad solutions deal with FreeWheel

WPP boss Mark Read to leave advertising giant

TV, tech and ad industry launch action plan for programmatic TV

Netflix’s in-house ad-tech platform to launch in Europe

MTN Group and Synamedia to develop pan-African streaming platform

Broadpeak provides SSAI to Malaysia’s Media Prima

Behaviour-based data: Defining the advertising audience

Netflix revenues grow despite tougher economic climate

Discoverability, engagement and reach: IBC365 roundtable explores the role of AI personalisation in broadcast

NAB 2025: Thomas Thomson, Omdia: “Trust is vital. Media organisations trade on trust.”

NAB 2025 – Jay Ganesan, Amagi: “It’s 2025, how can we not talk about AI”

OTT evolution: Shifting business models, monetisation and personalisation

Saleha Williams: ‘The industry is changing and IABM needs to as well’

Content Everywhere: Getting (more) personal in the AI era

Getting personal: Crossing the streams with ad-tech and AI

Sylvester Stallone invests in film and TV AI platform Largo.ai

Nippon TV promotes Hiroyuki Fukuda to CEO

Future predictions – Part II: Leaders and analysts

Global ad industry enjoys strong growth in 2024

Applications now open for IBC Accelerators Kickstart Day 2025

Disney+ teams up with ad measurement platform in Europe

Bridging the divide: challenges in cross-platform advertising

Unlocking the transformative power of Server-Guided Ad Insertion

Maximising ad-tech opportunities: top tips for media and entertainment publishers

How can you effectively tackle outcome measurement?

Netflix ad-supported tiers hit 70m monthly users

Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner

Ad-tech – Tutorial, Ep 2: DAI - what it is and how it works

Channel 4’s Fatima Dowlet: “Linear is still doing great numbers”

Using AWS Clean Rooms to maximize collaboration and unlock the value of customer data

Ad-Tech – Tutorial, Ep 1: Navigating the Future of Video with Ad-Tech

Operative expands its AOS platform

Project Lantern: TV ads and the outcomes business

AI’s evolution in the ad space

SGAI: a new frontier in dynamic ad insertion

Amazon extends Prime Video ad tier to more major markets

Contextual advertising proves its worth

Streaming Ecosystem Trends & Activations with Google Ad Manager

Virgin Media O2: Opting in customers for FAST ads

ITV launches AI-generated ad service

Operative collaborates with Salesforce

Dynamic Ad Insertion Errors: Analyzing Common Streaming Ad Issues On Real Devices

PCI and BroadView Software pioneer ad-tech advances

Imagine showcases major playout and automation advances

Synamedia helps streamers connect to audiences at IBC2024

Whale TV makes a bigger splash on CTV

Warner Bros. Discovery International launches advertiser data platform

Measurement, currencies and walled gardens: how do we solve the video industry’s headache?

G-Mana makes ad insertion easy

AI in the virtual studio: innovations in replay, tracking and ad verification lead the way

AI and DAI: Machine learning and the quest for even greater dynamism in advertising

Netflix to launch in-house ad tech platform

Shoppable ads move to the checkout

How can streamers maximise DAI and avoid the complexities of GDPR?

How to create clearer reporting metrics for ad-supported streaming services

DAI and Sustainability: Session-Based Solutions and Efficiency in Ad Delivery

Panel Discussion: Advances in Monetisation Technologies

ITV Launches Linear Addressable TV Ad Offer

Meta Rolls out Generative AI Tools for Advertisers

Is in-game advertising a game-changer?

The day content providers became ads managers, or how FAST is changing content providers’ business and pushing them to get new skills

Enhancing Decision Experience (DX) for Content Choice: A Path to Resolving Video Consumption’s Paradox

Join IBC365 on-demand as we look ahead at what’s on the agenda for business decision makers planning the future of the industry, with just under a month until the doors open at the RAI.

If TikTok is killed off, how long will short form video live?