From broadcast to braincast: A new frontier for AI-powered advertising

Can genAI unlock ad revenue for cash-strapped broadcasters?

WPP launches AI platform to plan, create, and publish clients’ ad campaigns

Context is king: How AI redefines personalised ads

AI-powered measurement: Proving ad impact in a fragmented media landscape

ITV launches genAI platform to help SMEs create TV ads ‘in less than 30 seconds’

IBC2025 Session Summary: “The AI Engine Room – Driving Media Compliance for Monetisation”

Formula 1’s Ruth Buscombe: “AI capabilities make capturing video less labour-intensive”

IBC2025 Session Summary: "How Microsoft and The Premier League are personalising the fan experience"

The affinity ecosystem: Evan Shapiro on streaming, studios, and the creator economy

Future Tech: CaptionHub to launch a suite of transcription tools at IBC2025

Future Tech: Lightricks to live-demo AI native content creation

Future Tech: Magnifi to launch AI-driven sports broadcasting solution at IBC2025

Future Tech: Collabora showcases AI-driven open-source tools for the media industry at IBC2025

Future Tech: Baron Weather to display 3D weather visualisation technology

Future Tech: Dot Group to launch sustainability tracker for broadcaster IT operations

Future Tech: 3Play Media to demonstrate localisation and accessibility solutions

Future Tech: Southworks showcases AI-powered video content management at IBC2025

Future Tech: Dubformer showcases emoting AI-dubbing technology

Future Tech: Vionlabs to demo AI-powered creative tools

Roku to launch FAST channels in UK market

IBC Conference: Google’s Justin Gupta on how to “maximise digital revenues” with ad-tech

WSC Sports leverages Wowza to deliver instant AI-powered highlights

IBC Conference: Roku on the value of out-of-app discovery

IBC Incubator 2025: Changing the Game ... Again

Why AI in media needs a rethink: It’s not about generating more, it’s about governing better

Global media and entertainment industry to hit $3.5 trillion in 2029, says PwC

Amazon reveals how Prime Video is incorporating genAI

Beyond the remote control: personalisation as business strategy

SXSW London: Engagement, futurism and AI collide in East London

Netflix’s in-house ad-tech platform to launch in Europe

Modern MAM: Manual archives to AI-driven systems

DTG Summit: “We are living in the age of distraction”

Where can XR technology deliver real change?

Netflix introduces new homepage design for TV screens

Accelerating innovation – Tutorial, Ep 3: Merging real and virtual worlds in broadcasting

Talking pictures: How agentic AI could reshape the media landscape

Discoverability, engagement and reach: IBC365 roundtable explores the role of AI personalisation in broadcast

NAB 2025: Thomas Thomson, Omdia: “Trust is vital. Media organisations trade on trust.”

OTT evolution: Shifting business models, monetisation and personalisation

Content Everywhere: Getting (more) personal in the AI era

Getting personal: Crossing the streams with ad-tech and AI

Finding our ethical true north on AI: Part II

Bridging the divide: challenges in cross-platform advertising

Using AWS Clean Rooms to maximize collaboration and unlock the value of customer data

Accedo updates Accedo One platform

AI’s evolution in the ad space

Contextual advertising proves its worth

How AI is reaching new audiences through personalised media

AI4ME: Personalisation Using Object-Based Media at Scale

Technical Papers 2024 Session: AI in Production – training and targeting

IBC Keynote: Prime Video backs AI to redefine intuitive streaming

Streaming – Tutorial, Ep 2: How metadata is foundational for the future of TV

Build-up to IBC2024: Content Everywhere companies take stock

AI – Tutorial, Ep 2: Importance of personalisation in media

Shoppable ads move to the checkout

How can streamers maximise DAI and avoid the complexities of GDPR?

ITV Studios and Fusebox renew deal for role-playing digital game Love Island: The Game

Germany’s ProSiebenSat.1 to step up investment in local content

AiBuy: in-content shopping solution

Enhancing Decision Experience (DX) for Content Choice: A Path to Resolving Video Consumption’s Paradox

If TikTok is killed off, how long will short form video live?

Global News or Romantic Movies: How Customer Values Are Key for the Entertainment Experience

TV-Watching Robot: Toward Enriching Media Experience and Activating Human Communication

Stronger Together: Cross Service Media Recommendations

Dialog+ in Broadcasting: First Field Tests Using Deep-Learning-Based Dialogue Enhancement

User Acceptance of Emotion-Aware Mood-Improving Voice Assistants

MARCONI: Towards an Integrated, Intelligent Radio Production Platform

Personalising the Public: Personalising Linear Radio at a Public Service Broadcaster

Implementing AI-Aided Content Distribution Strategies in the GDPR Era

Using Machine Learning to Create Personalised Snackable Content

Who watched the Super Bowl?