2019-09-11T13:36:00ZBrought to you by Tech Mahindra
OTT ― an abbreviation that has without a doubt changed the face of the media industry ― has also transformed the way viewers consume content and the way content is produced, packaged and delivered, writes Tech Mahindra Media Entertainment business consultant Darryl Vaz.
The traditional advertising industry and established brands are approaching a “tipping point”, says Havas Group Chief Insights and Analytics Officer and Havas X Chief Executive Maria Garrido.
Janet Snowdon, Director Media and Entertainment Industry Solutions at IBM, highlights a number of key challenges facing the industry as consumers look for more ways to engage with content.
Olivier Schaak offers advice on how to develop a story in a multi-platform world.
Michel de Wolf talks about the LiveIP Project and how it is now possible to produce live TV on IP, while Sara Kudrle discusses the importance of AIMS in the transition to IP.