IBC2021 Exhibiting Opportunities

Book now

Across both the physical show and IBC365 all year round, IBC continues to work with our sponsorship partners to design content solutions which inform, inspire, and educate.

Additional promotional opportunities are available year-round and are all designed at maximizing your engagement with the IBC community either pre, during or post show and all offering a mix of Lead Generation, Thought Leadership, Content Everywhere, Brand Awareness and Exhibiting at the show.

IBC365 - IBC’s Digital Content Platform – will provide extended content, networking, directory listings and product promotional opportunities and support the physical show to bring the full IBC experience to a wider global audience than ever in this unique year. IBC365 attracts 1.35 million page views annually and can provide 365 day a year digital campaigns that leverage the power of IBC's unique database of 250,000 Media & Entertainment Technology professionals, including 80,000 plus IBC365 subscribers.

For the show itself, IBC’s promotions, sponsorship and event opportunities packages are threaded throughout the conference and exhibition, giving you the perfect platform to promote your brand to attendees. IBC can also offer a range of tailor-made packages to suit your company's individual marketing needs and budgets.

Please take a look at the various opportunities listed below or contact the Sales Team to find out more information.

Find out which hall is most relevant to youView the 2021 FloorplanDownload the Exhibition Options Pack

To contact the sales team, please email sales@ibc.org

Space Only Stand Packages

Showfloor stages

The best option for unlimited flexibility, customisation and maximum impact, you can appoint a stand builder and create a stand to meet your requirements and budget. The minimum size for Space Only is 30m2. If you need extra space, double-decker stands are possible in most halls at a surcharge of only 25% of the Space Only rate.

Rate Premium - price per m2 Standard - price per m2
Early £340 £328
Standard £380 £366

Space Only rate includes:

  • Floor space only
  • Basic stand cleaning
  • Inclusion in the IBC Exhibitor List, the IBC Mobile App and other IBC promotional material where possible
  • 150-word profile in the IBC Exhibitor List
  • Inclusion in the online product locator
  • Unlimited customer tickets - free entry to the exhibition for your customers (available in the Exhibitor Zone)
  • A wide range of sponsorship, promotional and event opportunities throughout the show
  • Access to the registered press list (available in the E-Zone)
  • Opportunity to submit editorial and press releases to the IBC Show Daily and IBCTV (the official daily publication and news programme of IBC) and via online press releases

Note: We have put together a number of design guidelines to ensure that all stands receive maximum visitor exposure and these must be taken into account when designing your stand.


Please contact the sales team for further information: sales@ibc.org

Enhanced Shell Scheme Stand Packages

Showfloor stages

With an Enhanced Shell Scheme, you are getting all the benefits of a basic Shell Scheme plus the addition of exhibition essentials such as lead retrieval and internet. With further enhancements including furniture and logo board, this is the ultimate turnkey package.

Rate Premium - Price per m2 Standard - Price per m2
Early £657 £632
Standard £736 £708

Enhanced Shell Scheme rate includes:

  • A solid backdrop wall for branding (2m wide x 30cm deep x 2.5m high) with your logo on a 1m x 1m panel
  • A choice of carpet tiles in a range of colours (dark blue carpet tiles as standard)
  • High-quality stand walls for improved first impressions (2.5m high)
  • Two integrated TV columns available in a range of colours to suit your brand (1m wide x 30cm deep x 2.5m high) complete with company name (affixed screens can be arranged)
  • Convenient lockable storage room of 1m x 2m
  • 3kW (13A) daytime power supply including one double wall socket
  • Aluminium LED track light (11W) - one spotlight for every 4m²
  • A wired internet connection of minimum 1 Mbps
  • A high table complete with four bar stools and a literature rack
  • A sales lead retrieval handset for scanning customer badges
  • Basic stand cleaning

Please contact the sales team for further information: sales@ibc.org

Standard Shell Scheme Packages

Showfloor stages

With a Shell Scheme you are getting a ready-to-use stand. Perfect if you need to turn-up-and-show in the shortest time possible without any hassle. The package provides a shell – walls, carpet, spotlights and power socket – creating the perfect base for you to add as necessary. The minimum size for a Shell Scheme is 9m2 and all stand walls are 2.5m high.

Rate Premium - Price per m2 Standard - Price per m2
Early £459 £442
Standard £521 £502

Shell Scheme rate includes:

  • White melamine walls
  • One company name and stand number on the front fascia panel per stand
  • Dark blue carpet (tiles)
  • Aluminium LED track light (11W) - one spotlight for every 4m²
  • 3 kW (13A) daytime power supply including one double wall socket
  • Cost of power consumption for the spotlights, the illumination of the company name and the power socket(s)
  • Basic stand cleaning
  • Inclusion in the IBC Exhibitor List, the IBC Mobile App and other IBC promotional material where possible
  • 100-word profile in the online IBC Exhibitor List
  • Inclusion in the online product locator
  • Unlimited customer tickets - free entry to the exhibition for your customers (available in your Exhibitor Registration Console)
  • A wide range of sponsorship, promotional and event opportunities throughout the show
  • Access to the registered press list (available in the E-Zone)
  • Opportunity to submit editorial and press releases to the IBC Show Daily and IBCTV (the official daily publication and news programme of IBC) and via the online press releases


  • Please contact the sales team for further information: sales@ibc.org

Meeting Suites

Showfloor stages

Available pre-built and ready-to-occupy with furniture included or with just the fundamental walls, power and carpet for you to customise the internals to your requirements.

Meeting Space Price per m2
Package 1 (4m x 4m) £478
Package 2 (bespoke) available from 40m2 £354

Package 1

Ready to occupy meeting room - available from 16m2 (4m by 4m)

  • High quality stand build with white walls – ready for branding/messaging
  • 1 x lockable door
  • White fascia board-coloured text board with company name and meeting room number
  • W1 x smokey glass panel
  • 1 x colour company logo – mounted on white foamex board and placed on front wall
  • Rolled coloured carpet
  • Cleaning
  • 1 x 2kw double socket power supply
  • 4 x spot lights
  • 1 x lockable cabinet
  • 1 x waste bin
  • Chairs and table to accommodate 8 people
  • Plus your company name will be placed in the Exhibitor listing within the Show Guide and on the IBC website
Current Covid health and safety protocals require 3m2 per person in order to accommodate 1.5m social distancing. Therefore a 16m2 room has space for 5 guests and staff. Quantities of 20,24,28 and 32m2 are available, with extra furniture, for larger meetings.

Package 2

Bespoke meeting room option available from 40m2

  • High quality stand build with white walls – ready for branding/messaging
  • 1 x lockable door
  • White fascia board-coloured text board with company name and meeting room number
  • 1 x smokey glass panel
  • 1 x colour company logo – mounted on white foamex board and placed on front wall
  • Rolled coloured carpet
  • Cleaning
  • 1 x 2kw double socket power supply (per 16m2)
  • 4 x spot lights (per 16m2)
  • Plus your company name will be placed in the Exhibitor listing within the Show Guide and on the IBC website


Please contact the sales team for further information: sales@ibc.org

Outside Space

Showfloor stages

Outside space is exactly as it sounds – space outside of the exhibition halls, perfect for displaying outside broadcast vehicles or exhibits requiring an outside environment.

Rate Price per m2
Early £95
Standard £176

Outside Space rate includes:

  • Floor space only
  • Basic stand cleaning
  • Inclusion in the IBC Exhibitor List, the IBC Mobile App and other IBC promotional material where possible
  • 150-word profile in the IBC Exhibitor List
  • Inclusion in the online product locator
  • Unlimited customer tickets - free entry to the exhibition for your customers (available in the Exhibitor Zone)
  • A wide range of sponsorship, promotional and event opportunities throughout the show
  • Access to the registered press list (available in the E-Zone)
  • Opportunity to submit editorial and press releases to the IBC Show Daily and IBCTV (the official daily publication and news programme of IBC) and via online press releases


Please contact the sales team for further information: sales@ibc.org

Pod Stand Package

Showfloor stages

Pod is a new exhibition package designed to provide a lowerpriced entry point into the IBC exhibition for companies with a small team who want to demo software or table top hardware. Located on the busy flyover walkway between Halls 7 and 8.

Rate Price per pod
Early £3,925
Standard £4,396

The Pod package includes all of the essential basics:

  • High quality pod and build
  • Standard furniture package – 2 x high stools and 1 x counter/storage unit
  • Company name on the pod
  • Basic electrical power 1kw
  • Basic lighting – 1 x spotlight per pod
  • Standard broadband connection (1 Mbps)


Please contact the sales team for further information: sales@ibc.org

Balcony Suites

Showfloor stages

Balcony Suites are available along the balconies on both sides of Hall 1 for use as additional space for hospitality suites, offices, demo areas or presentation areas.

Meeting Space Price per m2
Balcony Suite £167

Pre-Built Balcony Suites include:

  • Carpet: anthracite carpet tiles
  • Walls: standard 8 mm walls all around, with one lockable door
  • Lighting: 8 rails with 2 x compact fluorescent 23 watt 230 volt flood spots suspended from the fascia cross
  • Sockets: One 9A, 230 V socket
  • Electricity: electrical supply for the lighting and the 6 A socket, including power consumption
  • Ceiling: grid ceiling with strips of white muslin
  • Additional lighting, power and telephone connections and water and waste connections can also be provided in these areas


Please contact the sales team for further information: sales@ibc.org

RAI Meeting Rooms

Available in various sizes, from large theatres to small rooms, RAI Meeting Rooms are available daily to companies with main exhibition stands. Ideal for meetings, press events or demos.

Meeting Space Price per m2
RAI Meeting Rooms From £690

Please contact the sales team for further information: sales@ibc.org

Partner Hotels

Partner Hotels - IBC has partnered with several major Amsterdam Hotels to offer IBC Exhibitors an even more varied selection of meeting and event facilities during IBC2021.


Please contact the sales team for further information: sales@ibc.org

Onsite Events

Host your customers, launch new products & services and bring together your international teams.


Please contact the sales team for further information: sales@ibc.org

Branding and Signage

Branding & Signage (Incl Posters, Graphics, Hanging Banners, Lanyards, Visitor Reg, Charging Stations, Literature Bags, Badges & Lanyards, Restrooms). Drive traffic to your stand and raise your profile across the venue with high impact branding at high footfall areas throughout the show.

Download the branding and signage information

Please contact the sales team for further information: sales@ibc.org

Content Everywhere

Content Everywhere is a dedicated IBC community designed for Exhibitors covering technology and services including: Advertising Tech, App Development, CDNs, Cloud Services, Cyber Security, IPTV, Multi-Platform Delivery, OTT equipment & services, Personalisation and Streaming.

Content Everywhere offers Exhibitors a unique package that provides thought leadership via speaking opportunities on the dedicated CE Theatre. dedicated marketing campaigns, lead retrieval packages, internet access and a range of other benefits including access to an exclusive networking area.

IBC2021 CONTENT EVERYWHERE PACKAGES SHELL SCHEME STAND
A shell scheme package provides a ready-to-use stand.

Rates Price 6 m2 stand
Standard Rate £8,771

SPACE ONLY
With the space only option you receive maximum visitor impact by designing and building your own stand. This is the best option if you would like unlimited flexibility and customisation. With the space only option you can appoint a stand builder and create a stand designed to meet your exact requirements and budget.

Space Only Rates Per m2
Standard Rate £667

MEETING ROOMS
Content Everywhere exhibitors are also able to book dedicated, private meeting rooms directly on the show floor alongside their main exhibition space. Available in either 6sqm or 12sqm configurations, these ready-to-use meeting rooms are the perfect private space for more discreet business meetings and they come equipped with furniture, lighting, power and other benefits.

Meeting Room Rates Per Meeting Room
Standard Rate 3 x 2 £6,174
Standard Rate 3 x 4 £12,346

Download the Content Everywhere Media Pack

Please contact the sales team for further information: sales@ibc.org

Showcase Theatre

New for 2021, IBC will be launching the new “Showcase Theatre” in Hall 11. This will be a 250+ attendee, purpose built stage, offering free to attend sessions that cover strategic content from rapid growth market sectors. The Showcase Theatre will be IBC’s premium onsite platform for generating Content Qualified Leads (CQLs). IBC will promote these sessions extensively online and onsite to capture data. Badges will be scanned at dedicated entry points and data captured through their registration details. All sessions will be live streamed in order to capture additional leads from IBC’s extended digital audience in 2021 and hosted online as VOD to extend the lead capture even further beyond the show dates.

CASE STUDY

BUILDING THE FUTURE OF VISUAL EXPERIENCES, TOGETHER BROUGHT TO YOU BY INTEL AND IBC In 2019 IBC and Intel hosted the ‘Visual Cloud Conference’ bringing together thought leaders to drive industry dialogue around the future of streaming media and other visual cloud services.

  • 345 attendees from 450 registrations
  • 8 Panel and demo sessions
  • Full afternoon session from 1pm – 6pm
  • Live streamed in 360 4K video

Please contact the sales team for further information: sales@ibc.org

New for 2021 - Showfloor Stages

  • Lead Generation – Exclusive access to leads via onsite attendees and online VOD views
  • 60-80 seat capacity
  • Dedicated marketing campaign pre, during and post show to drive attendance & leads.
  • Exclusive speaking opportunity on your chosen showfloor theatre - Production & Post Theatre, Live & Remote Production Theatre, Direct To Consumer/ OTT Theatre, Content Supply Chain Theatre
  • Sessions to be filmed and hosted online via IBCTV VOD
  • Exclusive Access to scanned leads from your theatre session
  • Dedicated theatre marketing and promotion before, during and after the show including logo on dedicated theatre pages on the IBC website
Showfloor Stages - Sponsored Session: £10,000

Please contact the sales team for further information: sales@ibc.org