Be the first thing a visitor or a customer sees when they land on an IBC web page, open an IBC email or arrive at IBC2021 and pass through the exhibition or conference. There are a wide range of branding opportunities to fit any budget, from high impact signage and branding onsite at all key footfall areas around the venue, digital marketing pre-show on IBC365, emails via the IBC E-Daily, or advertising in the IBC Daily Digital Edition.

Download the Brand Awareness Media Pack

To contact the sales team please email: sales@ibc.org

Signage, Posters, Banners and Graphics

Unrivalled branding opportunities are available at all the main traffic routes and footfall areas throughout the venue, allowing you to focus on critical areas or to build a journey for your customer to follow through the halls. Options are available for any budget or concept. Please look through the comprehensive brochure or ask the sales team for their advice and support in finding the right opportunity to raise the profile of your brand away from your stand.

Download the Branding and Signage information


Please contact the sales team for further information: sales@ibc.org

IBC E-Daily

Showfloor stages

The IBC E-Daily includes exhibitor news, product launches ad conference news and is sent to all IBC registrants. A limited number of advertising spaces gives exhibitors exclusive access to IBC’s full database, across multiple editions sent before and during the event. News stories appearing in the IBC E-Daily will be selected from those submitted to our experienced team of writers. These can be used to:

■ Preview product launches
■ Promote stand location
■ Generate appointments for the show
■ Drive onsite visitors to your stand

E-Daily Advert Sizes £
Leaderboard (600x75px) £2,740
Top MPU (230 X 190px) £2,510
Mid MPU (230x190px) £2,150
Mid Text Banners (350x55px) £1,710
1/2 MPU (230x75px) £1,010

Please contact the sales team for further information: sales@ibc.org

IBC Daily

Showfloor stages

Advertising in the IBC Daily (Digital Edition) is your chance to enhance your branding, attract visitors to your stand and ensure that your sales team gets face-to-face with your customers.

  • Product and Technology Focused
  • Up to 10,000 printed copies per day handed directly to attendees
  • 4 x Live Show issues (Friday-Monday)
  • 4 x Live Show editions of IBC E-Daily

  • IBC Daily Advert Sizes Price
    Full Page DPS £9,500
    Full Page £5,050
    Junior Page £4,120
    1/2 Junior Page Horizontal £4,120
    1/2 Page Vertical £3,705
    1/2 Page Horizontal £3,705
    1/3 Page Horizontal £2,660
    1/5 Page Tabloid £2,290

    Rates and page sizes can be found in the full media pack.

    Brand Awareness Media Pack

    Please contact the sales team for further information: sales@ibc.org

    IBC E-Bulletin

    Product demo videos

    Reach IBC365’s database of over 74,000 subscribers on a weekly basis. Reporting on topical issues and notable breaking news fed by the IBC365 platform, this is your opportunity to increase your brand awareness and reach IBC365's audience of over 80,000 subscribers on a weekly basis

    E-Bulletin Sponsorship Price
    Top Banner 600x74px (Desktop) and 300x50px (Mobile) £2,000 per month
    Banner 600x74px (Desktop) and 300x50px (Mobile) £1,750 per month
    Bottom Banner 600x74px (Desktop) and 300x50px (Mobile) £1,500 per month

    Please contact the sales team for further information: sales@ibc.org

    Online Banner Advertising

    Product demo videos

    IBC has a strong online presence across the industry and a high volume of web traffic throughout the year that averages 30,000 monthly impressions. An online banner advertisement on the IBC365 platform, IBC show website or the virtual IBC showcase guarantees high visibility to this extensive and engaged audience, promoting your brand to both potential and existing customers. Choose from leaderboard, MPU or half-page advertisements to showcase your brand, product or service.

    Advert Types Price
    Leaderboard 728x90px (Desktop) and 300x50px (Mobile) £2,000 per month
    MPU 300x250px £1,750 per month
    Half Page 300x600px £1,500 per month

    Please contact the sales team for further information: sales@ibc.org

    Visitor Registration Onsite and Online

    Product demo videos

    With over 150K annual page hits and tens of thousands of attendees accessing IBC through registration desks onsite this sponsorship opportunity is the ideal platform to influence industry professionals before, during and after the show.

    Sponsorship Price
    Visitor Registration Onsite and Online £30,000

    Please contact the sales team for further information: sales@ibc.org

    Visitor Badges

    This is an exclusive opportunity to promote your company to every IBC attendee. Guarantee high profile exposure by putting your name and sales message on all the visitor badges across the conference and exhibition.

    Sponsorship Price
    Visitor Badges £30,000

    Please contact the sales team for further information: sales@ibc.org

    Visitor Lanyards

    Product demo videos

    Used to great effect throughout the show, lanyards have the potential to get your company’s branding to each and every visitor in a creative, high impact manner.

    Sponsorship Price
    Visitor Lanyards £30,000

    Please contact the sales team for further information: sales@ibc.org

    Shuttle Buses

    Catch the attention of thousands of attendees on their way to and from the show by sponsoring the IBC Airport or Hotel Shuttle Buses.

    Sponsorship Price
    Shuttle Buses From £10,000

    Please contact the sales team for further information: sales@ibc.org

    Charging Stations

    Located in various high-traffic areas around the show floor and throughout public meeting points, this sponsorship opportunity ensures your brand is visible to all attendees and provides an essential service for charging attendees’ devices..

    Sponsorship Price
    Charging Stations £15,000 for 5 Days per area package

    Please contact the sales team for further information: sales@ibc.org

    IBC Restrooms

    This popular, low cost branding opportunity gives your company presence throughout the RAI in a unique way and is guaranteed to get you noticed by all IBC attendees. There are multiple branding and location options to choose from, all of which can be tailored to suit your needs and budget.

    Sponsorship Price
    IBC Restrooms £1,500 - £3,000

    Please contact the sales team for further information: sales@ibc.org

    Media Centre

    Product demo videos

    The IBC Media Centre is reserved exclusively for press and offers a space where they can research, interview and write their stories. Sponsor the media centre to place your company message and logo in front of this influential group.

    Sponsorship Price
    Media Centre £1,500 - £15,000

    Please contact the sales team for further information: sales@ibc.org

    Info Points

    Prominently place your logo and message on a large headline strip banner to reach the thousands of people visiting these information points, situated at all the main entrances.

    Sponsorship Price
    Info Points £1,500 - £8,000

    Please contact the sales team for further information: sales@ibc.org

    Explore other promotional opportunities