IBC2021 PROMOTIONAL OPPORTUNITIES

IBC2021 Exhibiting Options

 

book now

In 2019 IBC was spread over 53,000 square metres of exhibition space and hosted 1,700 exhibitors, with over 55,000 attendees made up of technology buyers, end-users, innovators and press – all key decision makers and influencers.

IBC2021 provides a return to Amsterdam for an unmissable platform to showcase your brand, launch new products, expand relationships and re- engage with potential customers and industry leaders face to face.

Discover the opportunities offered by each exhibition stand type choice and understand where each key industry sector is best represented across the halls and exhibition areas at the show.

Find out which hall is most relevant to you Contact the sales team View the 2021 Floorplan

Outside Space

Outside space is exactly as it sounds – space outside of the exhibition halls, perfect for displaying outside broadcast vehicles or exhibits requiring an outside environment.

Rate Price per m2
Early £95
Standard £176

Please contact the sales team for further information: sales@ibc.org

Space Only Stand Packages

The best option for unlimited flexibility, customisation and maximum impact, you can appoint a stand builder and create a stand to meet your requirements and budget. The minimum size for Space Only is 30m2. If you need extra space, double-decker stands are possible in most halls at a surcharge of only 25% of the Space Only rate.

Rate Premium - price per m2 Standard - price per m2
Early £340 £328
Standard £380 £366

Note: We have put together a number of design guidelines to ensure that all stands receive maximum visitor exposure and these must be taken into account when designing your stand.


Please contact the sales team for further information: sales@ibc.org

Pod Stand Package

Pod is a new exhibition package designed to provide a lowerpriced entry point into the IBC exhibition for companies with a small team who want to demo software or table top hardware. Located on the busy flyover walkway between Halls 7 and 8.

Rate Price per pod
Early £3,925
Standard £4,396

Please contact the sales team for further information: sales@ibc.org

Standard Shell Scheme Packages

With a Shell Scheme you are getting a ready-to-use stand. Perfect if you need to turn-up-and-show in the shortest time possible without any hassle. The package provides a shell – walls, carpet, spotlights and power socket – creating the perfect base for you to add as necessary. The minimum size for a Shell Scheme is 9m2 and all stand walls are 2.5m high.

Rate Premium - Price per m2 Standard - Price per m2
Early £459 £442
Standard £521 £502

Please contact the sales team for further information: sales@ibc.org

Enhanced Shell Scheme Stand Packages

With an Enhanced Shell Scheme, you are getting all the benefits of a basic Shell Scheme plus the addition of exhibition essentials such as lead retrieval and internet. With further enhancements including furniture and logo board, this is the ultimate turnkey package.

Rate Premium - Price per m2 Standard - Price per m2
Early £708 £632
Standard £736 £657

Please contact the sales team for further information: sales@ibc.org

Meeting Suites

Available pre-built and ready-to-occupy with furniture included or with just the fundamental walls, power and carpet for you to customise the internals to your requirements.

Meeting Space Price per m2
Package 1 (4m x 4m) £478
Package 2 (bespoke) available from 40m2 £354

Please contact the sales team for further information: sales@ibc.org

Balcony Suites

Balcony Suites are available along the balconies on both sides of Hall 1 for use as additional space for hospitality suites, offices, demo areas or presentation areas.

Meeting Space Price per m2
Balcony Suite £167

Please contact the sales team for further information: sales@ibc.org

RAI Meeting Rooms

Available in various sizes, from large theatres to small rooms, RAI Meeting Rooms are available daily to companies with main exhibition stands. Ideal for meetings, press events or demos.

Meeting Space Price per m2
RAI Meeting Rooms From £690

Please contact the sales team for further information: sales@ibc.org

Partner Hotels

Partner Hotels - IBC has partnered with several major Amsterdam Hotels to offer IBC Exhibitors an even more varied selection of meeting and event facilities during IBC2021.


Please contact the sales team for further information: sales@ibc.org

Onsite Events

Host your customers, launch new products & services and bring together your international teams.


Please contact the sales team for further information: sales@ibc.org

Branding and Signage

Branding & Signage (Incl Posters, Graphics, Hanging Banners, Lanyards, Visitor Reg, Charging Stations, Literature Bags, Badges & Lanyards, Restrooms). Drive traffic to your stand and raise your profile across the venue with high impact branding at high footfall areas throughout the show.

Download the branding and signage information

Please contact the sales team for further information: sales@ibc.org

Content Everywhere

Content Everywhere is a dedicated IBC community designed for Exhibitors covering technology and services including: Advertising Tech, App Development, CDNs, Cloud Services, Cyber Security, IPTV, Multi-Platform Delivery, OTT equipment & services, Personalisation and Streaming.

Content Everywhere offers Exhibitors a unique package that provides thought leadership via speaking opportunities on the dedicated CE Theatre. dedicated marketing campaigns, lead retrieval packages, internet access and a range of other benefits including access to an exclusive networking area.

IBC2021 CONTENT EVERYWHERE PACKAGES SHELL SCHEME STAND
A shell scheme package provides a ready-to-use stand.

Rates Price 6 m2 stand
Standard Rate £8,771

SPACE ONLY
With the space only option you receive maximum visitor impact by designing and building your own stand. This is the best option if you would like unlimited flexibility and customisation. With the space only option you can appoint a stand builder and create a stand designed to meet your exact requirements and budget.

Space Only Rates Per m2
Standard Rate £667

MEETING ROOMS
Content Everywhere exhibitors are also able to book dedicated, private meeting rooms directly on the show floor alongside their main exhibition space. Available in either 6sqm or 12sqm configurations, these ready-to-use meeting rooms are the perfect private space for more discreet business meetings and they come equipped with furniture, lighting, power and other benefits.

Meeting Room Rates Per Meeting Room
Standard Rate 3 x 2 £6,174
Standard Rate 3 x 4 £12,346

Download the Content Everywhere Media Pack

Please contact the sales team for further information: sales@ibc.org

Showcase Theatre

New for 2021, IBC will be launching the new “Showcase Theatre” in Hall 11. This will be a 250+ attendee, purpose built stage, offering free to attend sessions that cover strategic content from rapid growth market sectors. The Showcase Theatre will be IBC’s premium onsite platform for generating Content Qualified Leads (CQLs). IBC will promote these sessions extensively online and onsite to capture data. Badges will be scanned at dedicated entry points and data captured through their registration details. All sessions will be live streamed in order to capture additional leads from IBC’s extended digital audience in 2021 and hosted online as VOD to extend the lead capture even further beyond the show dates.

CASE STUDY

BUILDING THE FUTURE OF VISUAL EXPERIENCES, TOGETHER BROUGHT TO YOU BY INTEL AND IBC In 2019 IBC and Intel hosted the ‘Visual Cloud Conference’ bringing together thought leaders to drive industry dialogue around the future of streaming media and other visual cloud services.

  • 345 attendees from 450 registrations
  • 8 Panel and demo sessions
  • Full afternoon session from 1pm – 6pm
  • Live streamed in 360 4K video

Please contact the sales team for further information: sales@ibc.org

New for 2021 - Showfloor Stages

  • Lead Generation – Exclusive access to leads via onsite attendees and online VOD views
  • 60-80 seat capacity
  • Dedicated marketing campaign pre, during and post show to drive attendance & leads.
  • Exclusive speaking opportunity on your chosen showfloor theatre - Production & Post Theatre, Live & Remote Production Theatre, Direct To Consumer/ OTT Theatre, Content Supply Chain Theatre
  • Sessions to be filmed and hosted online via IBCTV VOD
  • Exclusive Access to scanned leads from your theatre session
  • Dedicated theatre marketing and promotion before, during and after the show including logo on dedicated theatre pages on the IBC website
Showfloor Stages - Sponsored Session: £10,000

Please contact the sales team for further information: sales@ibc.org

Product Demo Videos

Product demo videos

Replicate the showfloor buyer/seller experience year-round and demonstrate your products and services to your prospects in an engaging way. Product demo videos are a great opportunity for you to really explain your offering clearly, and each video is gated so that organic sales leads are collected and sent to you on an ongoing basis.

Hosted Product Demo Video: £4,000

Contact sales team

Test