IBC2021 PROMOTIONAL OPPORTUNITIES

Lead Generation

 

 

IBC has a core audience of 56,000+ show attendees, 82,000+ IBC365 subscribers, 56,000+ social media followers and an email database of more than 250,000 industry professionals, senior buyers and major players. Two million users visited IBC365 in 2019/20.

IBC leverages this significant database of your potential clients to offer a range of targeted, broad and bespoke demand generation and qualification tools to help vendors and manufacturers reach prospects and new clients, whilst respecting and offering value to this audience. By partnering with IBC you can widen your reach, gain brand exposure and immediate, actionable and engaged leads to nurture, build relationships and close important business with.

With its position at the centre of the industry and the expertise of its teams, IBC has an unrivalled position to deliver year-round and effective lead generation campaigns based around your specific business requirements.

Download the following:

Lead Generation Media Pack Content Calendar Showcase Calendar

To contact the sales team please email: sales@ibc.org

Co-Hosted Webinars

Co-host a relevant IBC365 webinar, bringing one expert to join a panel of other industry leaders. Each co-hosted webinar programme is supported by a dedicated marketing campaign driving the capture of leads from registrations before, live and on demand.

■ Showcase your brand
■ Demonstrate thought leadership on key topics
■ Target specific End Users
■ Access to all opted in attendees
■ Partner on an IBC theme with fantastic speakers

Content Calendar


To contact the sales team please email: sales@ibc.org

Showcase Sessions

Following the success of the digital IBC Showcase in 2020, it is now possible to expand your webinar presence by up to five separate sessions over the course of a carefully curated day of content within IBC’s ‘Showcase Sessions’. Use the IBC365 Editorial Calendar to either align your Showcase Session with one of the Themed Weeks or build your content programme from scratch in one of the independent Showcase slots spread across the year. Each session is supported by a dedicated marketing campaign driving the capture of leads from registrations before, live and on demand.

Session Pricing
Single 40 minute session - Silver £17,500
Up to 3 x 40 minute sessions over a half day - Gold £30,000
Up to 6 x 40 minute sessions over a full day - Platinum - Gold £50,000

Content CalendarShowcase Calendar


To contact the sales team please email: sales@ibc.org

New for 2021: Showfloor Opportunities

In its return to Amsterdam in 2021, IBC will be launching a series of themed showfloor theatres:

• Production and post theatre
• Live and remote production theatre
• Direct to Consumer/ OTT Theatre
• Content Supply Chain Theatre

These will provide an inclusive thought leadership and lead generation package to exhibitors.

■ Lead Generation – Exclusive access to leads via onsite attendees and online VOD views
■ 60-80 seat capacity
■ Dedicated marketing campaign pre, during and post show to drive attendance and leads.
■ Exclusive speaking opportunity on your chosen showfloor theatre - Production and Post Theatre, Live and Remote Production Theatre, Direct To Consumer/ OTT Theatre, Content Supply Chain Theatre
■ Sessions to be filmed and hosted online via IBCTV VOD
■ Exclusive Access to scanned leads from your theatre session
■ Dedicated theatre marketing and promotion before, during and after the show including logo on dedicated theatre pages on the IBC website

For further information please contact the sales team: sales@ibc.org

Showcase Theatre Sponsorship Package

Hold your own thought leadership focused event and IBC will support you in the curation of the content, sourcing of speakers and securing an engaged audience.

Full-day, half-day and single sessions across the show are available.

Showcase Theatre Sponsorship Investment Level
Full Day Conference £100,000
Half Day Conference £65,000
Single Session £25,000

Download the Showcase Theatre Media Pack

For further information please contact the sales team: sales@ibc.org

Roundtables

Showcase Theatre

IBC will bring together a targeted group of senior buyers and industry experts during the year for a hosted and curated discussion with each other, IBC and a sponsor. A roundtable sponsor will take advantage of IBC’s database and marketing prowess to provide access to new prospects across the value chain, gather feedback from the industry on their new and recent initiatives and establish leadership and collaborative credentials with these senior end-users and experts.

The event package includes:
■ Lead generation
■ Audience acquisition
■ Content creation
■ Logistics Support Onsite

For further information please contact the sales team: sales@ibc.org

IBC365 CONTENT LEAD GENERATION CAMPAIGNS

Design and scope targeted lead generation campaigns using existing content assets or content produced with IBC to generate leads at various stages of the Sales Funnel. IBC will gate and promote your content to targeted sections of its 250,000+ community and work with partners to capture leads for you on an agreed timeline.

The event package includes:
■ Lead generation
■ Audience acquisition
■ Content creation
■ Logistics Support Onsite

Download the content lead generation information sheet


Please contact the sales team for further information: sales@ibc.org


Whitepapers

Promote your research, concepts, projects or prototypes through a whitepaper on IBC365 and to generate quality sales leads and position yourself as an industry thoughtleader. IBC will produce a dedicated lead generation programme to target your key prospects using a variety of platforms. Each whitepaper is supported by a dedicated marketing campaign, driving the capture of a steady funnel of new sales leads from whitepaper downloads. These will be sent to you on a regular basis.

Please contact the sales team for further information: sales@ibc.org

Product Demo Videos

Replicate the showfloor buyer/ seller experience year-round and demonstrate your products and services to your prospects in an engaging way. IBC will produce a dedicated lead generation programme to target your key prospects using a variety of platforms. Each Product Demo Video is supported by a dedicated marketing campaign, driving the capture of a steady funnel of new sales leads from video downloads. These will be sent to you on a regular basis.

Please contact the sales team for further information: sales@ibc.org

Digital Workflow Tours

Product demo videos

IBC’s Workflow Tours are designed and led by experts from across the media, entertainment and technology industry, giving viewers the opportunity to meet and network with product experts and industry colleagues. An experienced industry expert will guide attendees through a curated and themed journey, focused on some of the most pressing issues in the industry today.

Digital Workflow Tour: £10,000


Please contact the sales team for further information: sales@ibc.org

Onsite Lead Retrieval Packages

Turn Leads into customers using Lead Retrieval Services from IBC’s trust partner Aventri: Fill out custom qualifying surveys. Send Pre-Loaded content directly to Leads, produce notes for targeted follow ups, upload leads directly to your CRM/MAS.

Download the Onsite Lead Retrieval Pack


Please contact the sales team for further information: sales@ibc.org


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