Exhibitor Stand Space

IBC2021 Overview Floorplan v4

In 2019 IBC was spread over 50,000 square metres of exhibition space and hosted 1,700 exhibitors, with over 55,000 attendees made up of innovators, key decision makers and press. IBC2021 provides a return to an unmissable platform for you to showcase your brand, launch new products, expand relationships and engage with potential customers and industry leaders.

Discover the opportunities offered by each exhibition stand type choice and understand where each key industry sector is best represented across the numerous halls and exhibition areas at the show.

Take a look at the IBC2021 Floorplans here which may help you to identify where your competitors and partners have stand space at IBC2021 and which industry areas are broadly represented in each hall of the exhibition.

IBC2021 Floorplans.

Themes

Create & Produce

The process of capturing content – live, scripted, on-location, studio-based etc - and then shaping and crafting it through the editing process, including offline and online edit, audio post, grade, the creation of visual effects and graphics resulting in a finished programme, film etc.

Example Products and Services

Cameras, lenses, microphones, recorders, lighting, editing software, remote production, grading monitors, vision mixers, audio mixing desks, virtual sets, newsroom control systems, timecode, shot logging and metadata capture, grading consoles, restoration tools.

Relevant Exhibition Areas

Halls 7, 8, 9, 10, 11, 12 & Outside Exhibits

Example IBC2019 Exhibitors

ARRI (12) Atomos (11) Blackmagic Design (7) EVS Broadcast Equipment (8) Grass Valley (9) Matrox VITE (7)

Manage

The post-production stage, where content is manipulated, prepared and aggregated for delivery (publish) to a viewer. Includes QC (quality control), technical and editorial compliance, localisation, access services (subtitling/captioning, signing, audio description), transcoding and ingest.

Example Products and Services

Media asset management systems, supply chain management, transcoding, subtitling software, storage, archive, LTO, metadata aggregation.

Relevant Exhibition Areas

Halls 1, 2, 3, 6, 7, 8, 14

Example IBC2019 Exhibitors

Dalet Digital Media Systems (8) Dimetis (1) Imagen (14) Imagine Products (7) Vizrt (4) VSN (7)

Publish

Using the term ‘Publish’ rather than ‘delivery’ or ‘playout’ so that it includes the way content is served to viewers by online, VoD services as well as traditional broadcasters who use terrestrial and satellite. Plus cinema.

Example Products and Services

Tools for scheduling content, playout systems, on-demand platforms, distribution including terrestrial signal encoder, IPTV headend equipment, satellites, cinema projectors, LED screens, DRM, CDNs, channel branding.

Relevant Exhibition Areas

Halls 1, 2, 3, 5, 7, 8, Content Everywhere (5)

Example IBC2019 Exhibitors

Appear TV (1) Broadpeak (5) CenturyLink (5) GatesAir (8) MediaKind (4) NAGRA (1)

Monetise

The tools and techniques used by the end-users – broadcasters and platforms – to make money from their content and to manage that revenue.

Example Products and Services

Programme rights management, royalties, ad tech (programmatic, addressable – selling of ads and delivery of personalised ads), ad traffic systems, product placement, subscription, data analytics, ecommerce.

Relevant Exhibition Areas

Halls 1, 2, 3, 5 and Content Everywhere (5)

Example IBC2019 Exhibitors

Conviva (5) CSG (CE) Friend MTS (1) MEDIAGENIX (3) PROVYS (2) ThinkAnalytics (1)

Consume

Includes the tools and tech in the final stage of the chain where the viewer gets involved, selecting, viewing and interacting with content.

Example Products and Services

TVs, set top boxes, remote controls, apps, user experience and user interface design, platform/app development.

Relevant Exhibition Areas

Halls 1, 3, 5, Content Everywhere (5)

Example IBC2019 Exhibitors

Accedo (CE) Applicaster (CE) Arvato Systems (3) Mirada (5) TiVo (5) Wiztivi (CE)

Connect

Moving content, whether real-time (live) or file-based, within and between facilities.

Example Products and Services

IP and SDI infrastructure, routing, interfacing and conversion. File-based delivery. Bandwidth and connectivity services including internet, fiber, satellite, microwave, and cellular.

Relevant Exhibition Areas

Halls 1, 2, 3, 6, 7, 8 & Outside Exhibits

Example IBC2019 Exhibitors

Arabsat (1) AVIWEST (2) BT Media and Broadcast (OE) Embrionix (8) Evertz (1) Telestream (7)

Store

Storing content throughout its lifecycle.

Example Products and Services

On-premise and cloud object storage, SAN and NAS – including disk, SSD, optical and data tape. Storage management. Archive storage. Video servers and VTRs.

Relevant Exhibition Areas

Halls 6, 7, 8 and 10

Example IBC2019 Exhibitors

Cloudian (7) Dell Technologies (7) Disk Archive Corporation (8) Hitachi Kokusai Electric Europe (10) Western Digital (7) Solid State Logic (8)

Support

Enabling and powering the Content Chain including monitoring, testing, communicating, and running compute and facilities.

Example Products and Services

Video and audio monitoring, displays, test and measurement. KVM and PCoIP. Compute power and cyber security. Facility power and furniture. Services to consult, design, build and run. Equipment rentals.

Relevant Exhibition Areas

Halls 1, 2, 3, 5, 7, 8, 10, 11 & 15

Example IBC2019 Exhibitors

Adder Technology (7) Agama Technologies (5) Bridge Technologies (1) Clear-Com (10) Densitron Technologies (8, 11) Intel Corporation (15)

IBC is owned by

IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.