A Pod is a new exhibition package designed to provide a lower-priced entry point into the IBC exhibition for companies with a small team who want to demo software or table top hardware. Located on the busy flyover walkway between Halls 7 and 8, this is a new and well-trafficked exhibiting location for IBC2021 and offers pod exhibitors access to a concentration of relevant visitor footfall.
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.