At a time when the industry is grappling with the many changes to the way that content is produced, managed, delivered and consumed, IBC is committed to working closely with the industry and our sponsorship partners to design content solutions which inform, inspire and educate.

Whether you are looking to get your brand in front of a niche audience of 100 CEOs, a broader audience of over 1,700 conference delegates or a more intimate group of targeted roundtable attendees, our content programmes are designed to provide truly unique experiences which enable professionals to connect with one another and forge new business relationships.

We provide sponsors with a portfolio of different opportunities to establish themselves as thought leaders in a complex industry and present their businesses as valued and trusted partners by aligning with the IBC brand. Collaborate with IBC to create tailored opportunities and solutions which help you reach your target audiences and achieve real ROI on your investment.

We look forward to working with you in 2021 to deliver your message and help to shape and advance this industry.

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Showcase Theatre

Showcase Theatre

IBC has launched the new “Showcase Theatre” in the recently extended Hall 5. This will be a 250+ attendee, purpose-built stage, offering free to attend sessions that cover strategic content from rapid growth market sectors. Opportunities will be available for exhibitors and sponsors to position themselves at the forefront of these topics, working alongside IBC’s own content producers to curate a tailored programme together. Examples of topics to collaborate with us on:

  • Cloud Services
  • AI & Machine Learning
  • Telco & Media Convergence
  • Cyber Security
  • Esports
  • Blockchain

Full-day, half-day and single sessions across the show are available.

Sponsorship Tier Investment Level
Full Day Conference £100,000
Half Day Conference £65,000
Single Session £25,000

Thought Leadership Media Pack Contact sales team

Showfloor Stages

Showfloor stages

Speaking & Lead Generation Package

The new IBC showfloor theatres showcase specific technology themes and all content will be curated by IBC’s team of content producers in order to link your thought leadership with IBC’s content strategy. The package includes essential lead retrieval systems and provides data of attendees participating in your session.

  • Speaking opportunity on your chosen showfloor theatre – session to be filmed and hosted online via IBCTV VOD
  • Access to scanned leads from your theatre session
  • Dedicated theatre marketing and promotion before, during and after the show including logo on dedicated theatre pages on the IBC website

Rate: £7,500

Publish Monetise & Consume Create, Manage & Produce
  • Content Delivery
  • Multi-Platform Delivery
  • CDNs
  • Transmission/Encoding
  • Playout Automation & Delivery
  • Content Rights/Scheduling
  • Ad Tech/Ad Sales
  • Billing & Subscriptions/Data Analysis
  • Cyber Security
  • App Development
  • Voice Control
  • AI/Machine Learning
  • Personalisation
  • Acquisition (Cameras, Lighting, SOund)
  • Remote Production/Switchers
  • Automation
  • IP Infrastructure
  • News Production
  • Content Management
  • MAM
  • IT Workflow
  • Editing
  • VFX/Graphics
  • Audio

Thought Leadership Media Pack Contact sales team

Executive Forum


The IBC2021 Executive Forum is an exclusive, invitation-only club bringing together a powerful network of media and entertainment's most eminent leaders to engage in open debate, discussion and problem solving.

Sponsoring one of our forums allows you to position your company as an industry thought leader, benefit from high-profile undiluted brand exposure, access IBC’s C-level audience of industry decision makers and is the only way for you to participate in these events. A range of fixed sponsorship packages are available designed to give your brand maximum exposure before, during and after the event.

Sponsorship Tier Investment Level
Headline Platinum £75,000
Platinum £35,000
Gold £25,000
Silver £15,000

Executive Forum Media Pack Contact sales team


Blackbird index

Webinars on the IBC365 platform are highly targeted digital events bringing together bespoke audiences looking for up-to-the-minute perspective and expert opinion on critical industry issues

You can collaborate with the IBC team on a topic of your choice, selecting panellists and directing content to create a powerful marketing asset for use in wider campaigns. Alternatively, co-host a relevant IBC365-led webinar, bringing one expert to join a panel of other industry leaders. Both opportunities benefit from access to all registrations as sales leads from six months from the live date.

Each webinar is supported by a dedicated marketing campaign driving the capture of leads from registrations before, live and on-demand.

Co-hosted: £7,500

Full webinar: £17,500

Thought Leadership Media Pack Contact sales team



Executive Interviews, Industry Trends, Case Studies, Opinion Pieces

Executive Interviews, Industry Trends, Case Studies, Opinion Pieces Advertorial on IBC365 allows you to catch and maintain the attention of your customers with engaging and relevant content aligning with the overall style and themes that IBC365’s 55,000+ subscribers engage with. Share your messaging and demonstrate thought leadership through advertorial to secure a powerful level of interaction.

Rate from £2,500

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IBC will bring together a targeted group of senior buyers and industry experts during the year for a hosted and curated discussion with each other, IBC and a sponsor.

Attendees will benefit from networking with their peers: sourcing new business contacts, getting the inside track from competitors and through group therapy will understand how to face the challenges others are also facing.

A roundtable sponsor will take advantage of IBC’s database and marketing prowess to provide access to new prospects across the value chain, gather feedback from the industry on their new and recent initiatives and establish leadership and collaborative credentials with these senior end-users and experts.

The event will involve the below, provided and sourced by IBC:

  • Audience acquisition
    6 x sponsor customers and prospects, target groups briefed by sponsor to IBC
  • On-the-day IBC support staff
    1 x IBC host/moderator, 1 x IBC journalist, 1 x IBC photographer/film crew, 1 x IBC room manager
  • Event curation
    IBC Content Producer to curate an agenda, targeted questions and debate topics. To design a title, description and format for the full event
  • Content creation
    A write-up of the event on IBC365 that maintains the candid conversation but provides a lasting story to widen the reach of the event
  • Experience
    A first-class top table restaurant style room, food, look & feel
  • Delegate management
    including registration, guides, briefing and on-the-day support
  • Lead generation
    Unlimited wider lead gen from interested delegates who cannot attend but want to hear from the sponsor
  • Account management
    Daily support and updates from IBC account manager with weekly briefing calls

Rate: £30,000

Thought Leadership Media Pack Contact sales team

IBC Conference


The world of media, entertainment and technology is constantly changing and as it does the nature of the issues, complexities and opportunities for vendors and operators evolves.

Content at the IBC Conference is refreshed each year, in line with the industries represented. In addition to discussions on trends affecting traditional broadcasters, our audience also wants a greater understanding of how emerging markets such as OTT, VR, AI and IP will impact on the industry.

Conference programming for 2021 will be designed to reflect this fluid environment. This ensures continued attendance by our core audience, as well as attracting new attendees from across the full media technology spectrum and from new industry verticals.

Alongside the speaking opportunities afforded by the Showcase Theatre and Showfloor Stages, be present in front of this paying and senior conference audience via conference branding opportunities:

  • Conference Opening Drinks
  • Speaker Room Sponsor
  • Executive Lounge Sponsorship
  • Networking Lunch or Drinks Sponsor
  • Conference Bags & Delegate Gift

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Sponsorship of IBCTV offers an unparalleled link to exceptional content, expert opinion and professional insight not just within the RAI during the whole of IBC2021 but long after, via the substantial promotion of online VOD content, available on

The IBCTV studio is located on the show floor, directly amongst all the action and producing live and recorded content from across all areas of the show. IBCTV reports on new innovations, breaking news from the exhibition floor and showcases the conference and the specially curated feature areas. This is broadcast around the show on several large screens located in key footfall areas. It is also streamed online and available on demand on our online IBC365 VOD platform.

An interview on IBCTV consists of a 20 minute slot in the studio, answering pre-agreed questions in a professional setting. This is cut by our team to a 6-minute ‘as-live’ clip and broadcast on the above channels. There is also the opportunity for IBC to support the video with extended editorial content on IBC365 and promotion on social media.

Key statistics  
Reach 565,325
Minutes of content 271,004
Views 251,864

C-level Interview: £6,000
Video Advertisement: £3,000 / 30s

Thought Leadership Media Pack Contact sales team