All In-Venue Engagement articles – Page 2
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NewsGinx takes esports direct-to-consumer
International multi-channel TV network Ginx will take esports direct-to-consumers after investment from Sky and ITV and more than 410 active engaged fans globally, CEO Michiel Bakker confirmed.
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Industry TrendsCinema tech: High frame rates take a bold leap forward
The jury is out on the aesthetic qualities of high frame rates (HFR) for cinema but the technique seems an inevitable part of the future theatrical experience.
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Executive InterviewsInterview: Tanya Laird, Esports Ambassador
Esports could help shape the future of broadcast according to executive Tanya Laird, who spoke about the need for a “melting pot” of collaboration and interaction.
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WebinarOn-demand webinar: Customer experience vs customer engagement
Telco and Media Entertainment companies need to look for new ways to engage customers to address the challenge of commodity markets and industry convergence. The question is, how?
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Industry TrendsBuilding a tribe through audience participation
IBC2018: Encouraging viewer interaction and feedback can boost the ratings and impact of shows, says BBC Studios’ Liz Jaynes.
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Industry TrendsSports advertising: A whole new ballgame
Sports advertising, like many other ad sectors, has to tackle the high level of boredom that audiences show for brands, but a new breed of innovative campaigns are targeting fans in fresh ways.
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