All In-Venue Engagement articles – Page 2
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NewsGinx takes esports direct-to-consumer
International multi-channel TV network Ginx will take esports direct-to-consumers after investment from Sky and ITV and more than 410 active engaged fans globally, CEO Michiel Bakker confirmed.
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Industry TrendsCinema tech: High frame rates take a bold leap forward
The jury is out on the aesthetic qualities of high frame rates (HFR) for cinema but the technique seems an inevitable part of the future theatrical experience.
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Executive InterviewsInterview: Tanya Laird, Esports Ambassador
Esports could help shape the future of broadcast according to executive Tanya Laird, who spoke about the need for a “melting pot” of collaboration and interaction.
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WebinarOn-demand webinar: Customer experience vs customer engagement
Telco and Media & Entertainment companies need to look for new ways to engage customers to address the challenge of commodity markets and industry convergence. The question is, how?
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Industry TrendsBuilding a tribe through audience participation
IBC2018: Encouraging viewer interaction and feedback can boost the ratings and impact of shows, says BBC Studios’ Liz Jaynes.
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Industry TrendsSports advertising: A whole new ballgame
Sports advertising, like many other ad sectors, has to tackle the high level of boredom that audiences show for brands, but a new breed of innovative campaigns are targeting fans in fresh ways.
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