Media management in the cloud

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Media companies’ increasing use of cloud storage and software services threatens to create bandwidth bottlenecks, but a new breed of super-fast internet file transfer can help.

Conventional licensed software is evolving into cloud-based delivery over the Internet, driven by the popularity of applications such as Software as a Service (SaaS), Platform as a Service and Infrastructure as a Service and accessed via on-cloud service platforms like Amazon Web Services, Microsoft Azure and Google Cloud Compute.

As data-intensive sectors like Media and Entertainment increasingly migrate to off-premises solutions, data ingest becomes a significant challenge because large files must be relayed, often from multiple locations worldwide for use in time-sensitive applications, but conventional internet file transfer can be slow and unreliable.

Latency and packet loss are a major obstacle to long distance file transfers over conventional internet protocols.

As a result, many businesses have…

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