Monetise – Page 2
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Industry TrendsThe future of AI in analytics - ROI is crucial
In the IBC 365 webinar AI and Analytics, broadcasters and data experts discussed the changing expectations of analytics and the tricky question of calculating ROI.
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Industry TrendsApple scoring MLS rights is part of a growing SVOD trend
The broadcast game is changing. In the pursuit of growth, streaming platforms are turning their attention to grabbing sports rights from traditional broadcasters.
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Industry TrendsSVOD to AVOD: Rethinking OTT monetisation
For a decade, the landscape for TV has been gradually shifting, with the dominance of traditional satellite and cable TV eroded by the likes of Netflix and Hulu, pioneers of the streaming SVOD market. The pandemic and its enforced lockdowns delivered a literal captive audience for video-on-demand platforms, and subscriber ...
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Industry TrendsDynamic ad insertion: A win-win-win proposition?
Times are changing as big VOD players start to turn back to advertising after years of championing subscription-only models.
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Industry TrendsSports broadcasting and the gambling boom
Changes to laws related to gambling -particularly in the US - have led to a boom in activity among broadcasters, bookmakers, rights holders and data firms
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Industry TrendsThe pursuit of personalisation and the evolution of dynamic ad insertion
DAI technology is becoming more powerful and flexible as content creators seek to serve more platforms and devices effectively with relevant high-quality advertising.
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Industry TrendsIndy 500: Blackouts and embracing broadcast innovation
The sporting spotlight on this weekend’s Indianapolis 500 is more intense than ever. Not only will the race be the largest spectator event since Covid-19 struck last spring, but also the 105th running of one of the world’s most iconic motor sports events has again raised the issue of the ...
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Industry TrendsAnalysis: What the WarnerMedia and Discovery merger means for the media industry
Will the merger of WarnerMedia with Discovery give it the scale to compete globally? Kate Bulkely considers what impact it will have on the media landscape and how competitors will react.
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Industry TrendsThe sale of BT Sport and the relationship between content and telcos
Despite huge investments, the track record of telcos in the content business is decidedly mixed. Does BT’s plan for a full or partial sale of its sports pay-TV business signal that telcos are rethinking the idea of investing in content?
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Industry TrendsHow We Built It: hayu’s AWS-based data and personalisation platform
OTT provider hayu has boosted its customer experience with tailored viewing recommendations using a system developed by Merapar that leverages machine learning algorithms.
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Industry TrendsOTT monetisation
The concept of a captive audience has assumed new meaning over the last 12 months as much of the world has experienced successive lockdowns. Whilst this was always likely to result in a significant increase in demand for streaming services, it has also prompted collaboration between service providers and vendors. ...
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Industry TrendsThe tools for driving viewer engagement
In such a fragmented and competitive viewing environment, tools that can help broadcasters boost engagement with viewers are highly prized. IBC365 looks at some of the recent product launches that promise greater engagement.
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Industry TrendsMonetising streaming engagement
Streaming is often highlighted as a sure-fire way to boost viewer engagement, and with the ability to stream live in the hands of all smartphone users, brands and content owners are increasingly going direct to consumers. But what are the essential tools and services for those seeking to monetise their ...
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Industry TrendsAnalysis: Why Super Bowl LV saw a drop in viewers
Early analysis of the Super Bowl LV viewing figures paints a disappointing picture, with the continued effect of the Covid-19 pandemic, cable cord cutting and the surge in streaming services given as reasons for the 5.5% drop in viewers.
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Industry TrendsAnalysis: The state of the TV advertising market in 2020
TV advertising revenue plummeted as a result of the coronavirus pandemic, prompting broadcasters to slash content budgets and review spending. Tim Dams examines the extent of the decline in ad spend and assesses the likely rate of recovery.
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Industry Trends2020 in review: Mergers and acquisitions
2020 was predicted to see significant M&A activity across the media and entertainment space, but did the coronavirus slow down consolidation?
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Industry Trends2020 in review: How commercial broadcasters have coped with coronavirus
Advertising revenue reductions have hurt Europe’s commercial broadcasters badly during 2020.
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Industry TrendsAd tech round-up: Advertising innovation and content monetisation
Ad tech products, platforms and services are becoming increasingly more sophisticated, particularly as innovative approaches are required to drive up ad spending in the wake of the coronavirus pandemic. Anne Morris rounds up some recent launches.
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Industry TrendsAddressable ads: Delivering a personalised viewing experience
Addressable advertising is huge, promising greater engagement with viewers and therefore healthier return for advertisers than other forms of marketing, but it can still be rather mysterious for the uninitiated. Guided by a panel of experts, this webinar will help you explore the benefits, and the challenges, of addressable advertising, ...
