Monetise – Page 3
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Industry TrendsWelcome to IBC SHOWCASE
As IBC SHOWCASE gets underway, IBC CEO Michael Crimp welcomes the industry to IBC’s digital show
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Industry TrendsVivendi and Mediaset: the end of hostilities?
After a long-running feud, there are signs that Vivendi and Mediaset may soon resolve their differences. Does this mean that Mediaset’s ambition of creating a pan-European TV champion to counter US streaming giants might one day be realized?
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Industry TrendsRights management: pandemic pushes broadcasters to monetise archive content
With a dramatic reduction in the amount of live content including sports, broadcasters and other content creators are seeking to monetise ‘back-catalogue’ material more effectively, writes David Davies.
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Industry TrendsAggregation part 2: Rise of the Super Aggregator
There is too much money at stake to blindly operate business as usual but what do pay-TV operators and SVODs need to do to survive? Adrian Pennington looks at competition in the second part of IBC365’s Super Aggregators report
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Industry TrendsThe outlook for esports
Ticket sales for live events might be down, but esports sponsorship, media rights and advertising revenues have held up surprisingly well during the coronavirus pandemic, with predictions for long term growth remaining robust.
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Industry TrendsCan AI help producers beef up back catalogue revenues?
Coronavirus has hit producer revenues hard by stalling production around the world. Can AI-based ad insertion technology help them to squeeze incremental revenues from their back catalogue at such a challenging time?
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Industry TrendsStreamers’ password sharing problem
Before coronavirus struck, the streamers looked to have password sharing in their sights amid estimates that it was costing billions of dollars in lost revenue. The issue has gone quiet for now – but that is likely to change.
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Industry TrendsWhich platforms will gain from the Facebook ad boycott?
With more than 160 major companies pulling their advertising from Facebook, traditional platforms like TV through to digital giants such as Amazon, TikTok and YouTube look set to benefit.
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Industry TrendsLive TV sports rights to take a Covid-19 hit?
As sports return to our screens, analysts are predicting a downturn in the sports broadcast rights market. But what will be the longer-term impact? Ross Biddiscombe investigates.
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Industry TrendsAd industry spots money in the cloud
Slowly but surely, the advertising industry is switching on to the financial advantages of the cloud to help simplify the delivery of multiple versions of commercials around the world, and to make addressable TV advertising a reality.
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Industry TrendsProduct Launches & Press Events
IBC365 presents a roundup of the virtual events, webinars, product launches, podcasts and demonstrations currently being offered online.
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Industry TrendsBrands look to capitalise on esports growth
Lockdown has seen a surge in competitive video gaming, causing advertisers to take a closer look at esports as a medium.
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Industry TrendsEarnings review: Disney, ITV, WarnerMedia count cost of coronavirus
IBC365 recounts the standout company results in the media and broadcast industry.
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Industry TrendsAd tech market heats up
The past few weeks have seen a number of digital players launch or revamp ad tech platforms, as well as new ISBA research showing that half of online ad spending goes to industry middlemen.
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Industry TrendsIndustry moves: Grass Valley, GB Labs, BBC Studios
IBC365’s update on company appointments, resignations and restructures across the content and broadcast industry.
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Industry Trends365 playlist: Cyber security
Among the challenges broadcasters and platform owners face today is restreaming, credential sharing, ransomware and hacking of content and data. IBC365 rounds up insight and tips from experts on cyber security.
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Industry TrendsTime for more advertisers to buy into the podcast boom?
The growing popularity of podcasting with listeners as well as new dynamic forms of advertising technology are sparking renewed interest in the sector from brands large and small.
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Industry TrendsAnalyst review: Facebook, Google face ad revenue losses & SVOD market predictions
IBC365 rounds up pivotal analyst research from across the media and broadcast industry.
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Industry TrendsExperts call on PSBs to push the cyber security agenda
Public service broadcasters are increasingly targeted by malicious cybercrime as they employ cloud-based workflows to manage valuable content assets. Alana Foster speaks to industry experts on the importance of prioritising cyber security.
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Industry TrendsWill SVOD boom fuel a rise in streaming piracy?
With the European launch of subscription service Disney Plus next week, consumers now have more choice than ever for watching content on demand. But could the cost of multiple subscriptions drive an increase in piracy?
