Monetise – Page 4
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Industry TrendsThe cost of the coronavirus
As coronavirus continues to spread around the globe, the financial impact is being felt by the media and tech sector through event cancellations, abrupt drops in ad revenue, share price falls, and disruption to production schedules.
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Industry TrendsPrice emerges as key SVOD battleground
A raft of new offers and deals from streamers suggests that pricing is becoming increasingly important in the battle to win subscribers in a crowded market. Tim Dams reports
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Industry TrendsWilder vs Fury II: Fight night set to KO PPV records
Boxing heavyweights Deontay Wilder and Tyson Fury are set for a championship clash in Las Vegas this weekend. But the real winners could be the broadcasters set to air the epic rematch, writes Ross Biddiscombe.
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Industry TrendsSuper Bowl LIV ratings mount comeback for NFL ahead of rights negotiations
Super Bowl 2020 saw a slight increase in viewing figures for the American Football showpiece for the first time in four years – good news for the NFL ahead of another round of rights negotiations writes Ross Biddiscombe
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Industry TrendsWill the 2020s be the AVOD decade?
While the 2010s were undoubtedly the decade of SVOD streamers, some believe that AVOD services will the big story of the 2020s. Tim Dams reports.
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Industry TrendsM&A to top the media and entertainment agenda in 2020
Mergers and acquisitions will be a top focus for M&E executives this year, according to a new report.
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Industry TrendsEditor’s letter: Season’s Greetings and Happy New Year
As the broadcast and media industry reflects on another year of change, IBC365 wishes its readers Season’s Greetings.
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Industry TrendsCreating Spotify for sports to counter piracy
As fast as technology has helped to bring the action of sports closer to fans it has also led to a boom in the presence of piracy as a threat to rights holders and broadcasters.
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Industry TrendsAnalysis: The evolution of immersive
Several studies have attached massive numbers to the VR and AR sector, but VR, in particular, has suffered a number of setbacks from the likes of Google and the BBC. James Pearce takes a look at the immersive market.
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Industry TrendsEsports: Overcoming the pitfalls of production
From measuring audience metrics to platform and tournament sponsorship, monetising esports is not without its challenges. IBC365 speaks with industry experts on tactics for broadcasters to deliver live esports production.
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Industry TrendsEsports amalgamation and addressability for advertisers
The business of esports is attracting record-breaking audiences as quickly as it is gaining interest from advertisers, however, the measurement of ad success and audience engagement is as complicated as it is dense with competition.
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Industry TrendsAddressable advertising: Who’s doing what, and why
Addressable advertising is attracting new businesses of all sizes to the TV space and enabling the likes of Sky and RTL to compete with digital giants. But in the battle to secure a healthy share of digital ad revenues, rival players must partner up, while some regions face legal and ...
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Industry TrendsReach and relevance drives revenue
Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.
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Industry TrendsNew broadcasters: Zeitgeist of our time
Global digital media publishers are defining broadcasting with 80% of audiences opting for video, according to Vice and Refinery29 executives who discussed the power of harnessing platforms and chasing niche audiences.
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Industry TrendsBlockchain: Ushering the next generation of M&E
The media & entertainment industry is undergoing a shift with increasing number of viewers migrating from the ‘linear’ broadcast services to over-the-top (OTT) services including Netflix, HBO Go and Roku, which are based on subscription driven AOD (audio on demand) and VOD (video on demand) models.
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Industry TrendsThe keys to success in a digital age
IBC2019: Senior figures from some of the world’s leading digital content brands have outlined some of the key features of media brands that will make them successful in the future.
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Industry TrendsBrain waves: How content could be as individual as a fingerprint
As consumers demand more personalisation, metadata about individual users is emerging as a key resource for the industry, writes Adrian Pennington.
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Industry TrendsGetting audience measurement – and influence – right
In a multi-platform world viewing figures are ever more important but also more challenging tog gather. Chris Forrester looks at how broadcasters are measuring their audiences.
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Industry TrendsCome together
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president & managing director, Discovery.
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Industry TrendsContent overload, or time for fresh thinking?
As social media and online video snaps up more of the advertising spend, Chris Forrester looks at how the industry is looking to reinvent brand communications with new content models.
