All Monetise articles – Page 6
-
Industry TrendsSports broadcasting and the gambling boom
Changes to laws related to gambling -particularly in the US - have led to a boom in activity among broadcasters, bookmakers, rights holders and data firms
-
WebinarOn-demand: Subscription management
Join IBC365 and subscriptions expert Robbie Kellman Baxter on-demand to discover the best strategies for pricing products and services, as well as how to go about billing and collecting payments to boost customer engagement and build viewership.
-
NewsIBC Podcast: An Introduction to the IBC 2021 Accelerator Media Innovation programme
Episode 12 of the IBC Podcast features an introduction to the 2021 IBC Accelerator Media Innovation programme with Mark Smith and Muki Kulhan plus an interview with Shibasish Sarkar, group CEO, Reliance Entertainment
-
Daily NewsIrdeto and Invidi partner for integrated addressable solutions
Irdeto and Invidi Technologies are rolling out a ready-to-deploy integrated technology for pay-TV operators.
-
Industry TrendsThe pursuit of personalisation and the evolution of dynamic ad insertion
DAI technology is becoming more powerful and flexible as content creators seek to serve more platforms and devices effectively with relevant high-quality advertising.
-
Industry TrendsIndy 500: Blackouts and embracing broadcast innovation
The sporting spotlight on this weekend’s Indianapolis 500 is more intense than ever. Not only will the race be the largest spectator event since Covid-19 struck last spring, but also the 105th running of one of the world’s most iconic motor sports events has again raised the issue of the ...
-
Industry TrendsAnalysis: What the WarnerMedia and Discovery merger means for the media industry
Will the merger of WarnerMedia with Discovery give it the scale to compete globally? Kate Bulkely considers what impact it will have on the media landscape and how competitors will react.
-
NewsPremier League extends UK TV deal following Covid disruption
The Premier League has agreed to extend its current deal with UK broadcasters, rolling over the live and non-live agreements with Sky Sports, BT Sport, Amazon Prime and BBC Sport.
-
Industry TrendsThe sale of BT Sport and the relationship between content and telcos
Despite huge investments, the track record of telcos in the content business is decidedly mixed. Does BT’s plan for a full or partial sale of its sports pay-TV business signal that telcos are rethinking the idea of investing in content?
-
Industry TrendsHow We Built It: hayu’s AWS-based data and personalisation platform
OTT provider hayu has boosted its customer experience with tailored viewing recommendations using a system developed by Merapar that leverages machine learning algorithms.
-
Industry TrendsOTT monetisation
The concept of a captive audience has assumed new meaning over the last 12 months as much of the world has experienced successive lockdowns. Whilst this was always likely to result in a significant increase in demand for streaming services, it has also prompted collaboration between service providers and vendors. ...
-
Industry TrendsThe tools for driving viewer engagement
In such a fragmented and competitive viewing environment, tools that can help broadcasters boost engagement with viewers are highly prized. IBC365 looks at some of the recent product launches that promise greater engagement.
-
Industry TrendsMonetising streaming engagement
Streaming is often highlighted as a sure-fire way to boost viewer engagement, and with the ability to stream live in the hands of all smartphone users, brands and content owners are increasingly going direct to consumers. But what are the essential tools and services for those seeking to monetise their ...
-
NewsThemed week: Engaging viewers
IBC365’s latest themed week looks at the subject of capturing audience attention and how broadcasters go about making sure audiences are engaged with their content.
-
NewsIBC Podcast: Peter Cassidy, Monterosa; Carrie Wootten, Rise; and John Honeycutt, IBC Council
Episode 9 of the IBC Podcast features Peter Cassidy, director of global entertainment at Monterosa, Carrie Wootten managing director of Rise and John Honeycutt chair of the IBC Council.
-
Industry TrendsAnalysis: Why Super Bowl LV saw a drop in viewers
Early analysis of the Super Bowl LV viewing figures paints a disappointing picture, with the continued effect of the Covid-19 pandemic, cable cord cutting and the surge in streaming services given as reasons for the 5.5% drop in viewers.
-
WebinarOn-demand webinar: Addressable ads with ViacomCBS, Comcast and Entercom
Watch on-demand to understand the key aspects of operating a successful addressable ad service.
-
VideoKAON USP Agent and Controller: Deployment of a Service
IBC SHOWCASE: This video refers to the latest KAON Broadband implementation of USP Agent and Controller. The example will target an update on the Graphical User Interface of the Gateway located in the customer premise.
-
Industry TrendsAnalysis: The state of the TV advertising market in 2020
TV advertising revenue plummeted as a result of the coronavirus pandemic, prompting broadcasters to slash content budgets and review spending. Tim Dams examines the extent of the decline in ad spend and assesses the likely rate of recovery.
-
Industry Trends2020 in review: Mergers and acquisitions
2020 was predicted to see significant M&A activity across the media and entertainment space, but did the coronavirus slow down consolidation?
