IBC2019: A supermarket retailer who released its own take on the BLT sandwich ahead of London’s Gay Pride weekend (the LGBLT) was used as an example of how not to market content to consumers during Sunday Morning’s Business of Marketing Content session.
IBC2019: The pace of the OTT market is set to increase over the next few years with companies such as Amazon TV, Disney and Apple TV best placed to win out.
The ability of aggregated TV services to target specific audiences and measure their response combines the beauty of TV with the brains of digital, says Roku’s Marion Ranchet.
IBC2019: Senior figures from some of the world’s leading digital content brands have outlined some of the key features of media brands that will make them successful in the future.
In a tough, competitive media market, choosing the right business model is crucial. Ahead of his appearance at IBC, Pluto TV’s Olivier Jollet tells George Jarrett how global game-changing media businesses should be developing new strategies.
Top US equity analyst Michael Nathanson says ageing TV audiences and the flight of youth audiences to streaming platforms means broadcasters have to “look inward” to compete.
A personalised OTT experience helps engagement and opens new monetisation opportunities in advertising, says Massive CEO Rob Downey.
Broadcaster RTL has overhauled its ad-tech business, creating a centralised European hub while calling for partnerships to drive digital video monetisation.
Audiences are welcoming the idea of contextual adverts, says JW Player co-founder & head of strategic partnerships Brian Rifkin.
In a multi-platform world viewing figures are ever more important but also more challenging tog gather. Chris Forrester looks at how broadcasters are measuring their audiences.
Growth in Cinema advertising spend is set to outstrip all other traditional media worldwide, according to a report from WARC.
YouTube is in the final stages of implementing plans to end “targeted” advertisements on video for children, according to reports.
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president & managing director, Discovery.
A fundamental step is to think of how content workflows are sourced, managed, localised, secured and delivered, writes Axinom CCO Stefanie Schuster.
The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.
IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.
Philadelphia and Volkswagen’s latest adverts have been pulled from TV after contravening new UK regulation on gender stereotyping.
Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder & CTO David Springall.
As social media and online video snaps up more of the advertising spend, Chris Forrester looks at how the industry is looking to reinvent brand communications with new content models.
Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
Join IBC365 on demand to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.
Connected TV now accounts for nearly half of all video advertising impressions served, according to the latest Video Benchmark Report from Extreme Reach.
The WarnerMedia Innovation Lab will be powered by the AT&T 5G network and be one of the first permanent 5G studios.
Your guide to what’s happened this week in the media, entertainment and technology industry.
Google Cloud signalled its ambition to build up its telco, media and entertainment client base with its hiring this year of Discovery CTO John Honeycutt. He tells IBC365 about his plans at the company.
A noticeable shift toward greater risk-taking and collaboration by French broadcasters was one of the big talking points at the MipTV programming market in Cannes.
With scale being one of the main drivers for success in the dynamic ads market, is RTL’s acquisition of Yospace the shape of things to come?
IABM Lead Research Analyst Lorenzo Zanni takes an in-depth look at how increases in processing power and storage capabilities are broadening Artificial Intelligence applications throughout the broadcast, media and entertainment industry.
The rise of the podcast now with wide scale implementation of server-side adverts and listeners buying up audio-focussed devices, the industry is a far more welcoming place.
The realisation that the industry has clearly identified its pain points, but not made loads of progress after multiple years, is a blow to the stomach, writes Applicaster Chief Product Officer Devra Prywes.
After years of false starts, national broadcasters are now racing to create joint streaming platforms. But are they too late to take on Netflix and Amazon?
As competitive pressures from new media escalate, broadcasters and content owners are experimenting with new business models, writes Lorenzo Zanni.
TV Fights Back: The UK’s leading commercial broadcasters have joined forces to extol the virtues of television to media planners in a bid to challenge the digital newcomers, writes Ray Snoddy.
As the industry transitions to IP and OTT distribution over multiple devices, interest in blockchain will grow.
The combination of virtual reality and artificial intelligence will be “mind blowing and profitable,” according to Lorenzo Zanni and Stan Moote.
Intense competition and seismic technology shifts means that keeping up with the twists and turns of the tech and telco sectors has never been more important.
While addressability for on-demand and OTT might be well established delivering the same for linear TV is challenging, writes Karin Bergvall.