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Content Marketing E102 D4 SR AM IBC2019

Content marketing: Authenticity is key

2019-09-16T08:09:00+01:00By

IBC2019: A supermarket retailer who released its own take on the BLT sandwich ahead of London’s Gay Pride weekend (the LGBLT) was used as an example of how not to market content to consumers during Sunday Morning’s Business of Marketing Content session.

Avod Forum D3 (1) SR IBC2019

On demand faces disruption as platforms bid to convert customers from AVoD to SVoD

2019-09-15T13:21:00+01:00By David Wood

IBC2019: The pace of the OTT market is set to increase over the next few years with companies such as Amazon TV, Disney and Apple TV best placed to win out.

Marion Ranchet

Interview: Marion Ranchet, Roku

2019-09-14T13:04:00+01:00By

The ability of aggregated TV services to target specific audiences and measure their response combines the beauty of TV with the brains of digital, says Roku’s Marion Ranchet.

IBC2019 general venue photo

The keys to success in a digital age

2019-09-13T14:21:00+01:00By David Wood

IBC2019: Senior figures from some of the world’s leading digital content brands have outlined some of the key features of media brands that will make them successful in the future.

Olivier Jollet PLUTO TV EUROPE

Interview: Olivier Jollet, Pluto TV

2019-09-10T08:51:00+01:00By

In a tough, competitive media market, choosing the right business model is crucial. Ahead of his appearance at IBC, Pluto TV’s Olivier Jollet tells George Jarrett how global game-changing media businesses should be developing new strategies.

Michael nathanson

Interview: Michael Nathanson

2019-08-29T11:26:00+01:00By

Top US equity analyst Michael Nathanson says ageing TV audiences and the flight of youth audiences to streaming platforms means broadcasters have to “look inward” to compete.

IBC365 Rob Downey Massive

Embracing the OTT Technology of Tomorrow

2019-08-29T08:45:00+01:00Brought to you by

A personalised OTT experience helps engagement and opens new monetisation opportunities in advertising, says Massive CEO Rob Downey.

RTL HQ V2

RTL seeks ad-tech partnerships and revamps management

2019-08-28T16:54:00+01:00By

Broadcaster RTL has overhauled its ad-tech business, creating a centralised European hub while calling for partnerships to drive digital video monetisation.

JWPlayer Brian Rifkin

Contextual is advertising’s version of vinyl

2019-08-27T17:47:00+01:00Brought to you by

Audiences are welcoming the idea of contextual adverts, says JW Player co-founder & head of strategic partnerships Brian Rifkin.

eyeballs audience watching engagement

Getting audience measurement – and influence – right

2019-08-27T14:35:00+01:00By

In a multi-platform world viewing figures are ever more important but also more challenging tog gather. Chris Forrester looks at how broadcasters are measuring their audiences.

Cinema viewing credit shutterstock

Spend on cinema ads to grow by 6.8% in 2019

2019-08-22T11:24:00+01:00By

Growth in Cinema advertising spend is set to outstrip all other traditional media worldwide, according to a report from WARC.

youtube kids credit Myndalion shutterstock

YouTube to stop targeting video ads to children

2019-08-21T10:51:00+01:00By

YouTube is in the final stages of implementing plans to end “targeted” advertisements on video for children, according to reports.

Kasia Kieli Blue - CLKD 3x2

Come together

2019-08-20T16:14:00+01:00By

Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president & managing director, Discovery.

Axinom Stefanie Schuster DD

The importance of new markets to the future of OTT

2019-08-19T14:59:00+01:00Brought to you by

A fundamental step is to think of how content workflows are sourced, managed, localised, secured and delivered, writes Axinom CCO Stefanie Schuster.

Accedo Luke Gaydon

The greatest era yet for the video industry?

2019-08-19T14:27:00+01:00Brought to you by

The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.

IBC Daily site

IBC launches IBC Daily website

2019-08-16T07:00:00+01:00By

IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.

philadelphia ad ban

UK watchdog bans TV ads under indecent gender stereotyping

2019-08-14T11:40:00+01:00By

Philadelphia and Volkswagen’s latest adverts have been pulled from TV after contravening new UK regulation on gender stereotyping.

Yospace David Springall

Driving innovation in server-side ad insertion

2019-07-29T08:00:00+01:00Brought to you by

Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder & CTO David Springall.

content shutterstock

Content overload, or time for fresh thinking?

2019-07-18T08:04:00+01:00By

As social media and online video snaps up more of the advertising spend, Chris Forrester looks at how the industry is looking to reinvent brand communications with new content models.

Adam Davies, Synamedia

The relationship between insight and advertising

2019-07-16T11:36:00+01:00Brought to you by

Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.

artificial intelligence

Engaging users and boosting advertising with AI

2019-07-15T15:44:00+01:00Sponsored by

Join IBC365 on demand to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.

ad impressions

Connected TVs now account for nearly half of video ad impressions

2019-06-28T14:09:00+01:00By

Connected TV now accounts for nearly half of all video advertising impressions served, according to the latest Video Benchmark Report from Extreme Reach.

WarnerMedia 5G  innovation lab Zone5.1

WarnerMedia to open 5G Innovation Lab

2019-06-17T14:44:00+01:00By

The WarnerMedia Innovation Lab will be powered by the AT&T 5G network and be one of the first permanent 5G studios.

Digital digest index

ProSieben and Discovery to launch SVOD service & Vodafone inks Telefónica deal

2019-05-10T08:56:00+01:00By

Your guide to what’s happened this week in the media, entertainment and technology industry.

john honeycutt

Interview: John Honeycutt, Google Cloud

2019-05-06T06:00:00+01:00By Tim Dams

Google Cloud signalled its ambition to build up its telco, media and entertainment client base with its hiring this year of Discovery CTO John Honeycutt. He tells IBC365 about his plans at the company.

Versailles

MipTV: French TV embraces risk to stay relevant in digital era

2019-04-10T16:31:00+01:00By

A noticeable shift toward greater risk-taking and collaboration by French broadcasters was one of the big talking points at the MipTV programming market in Cannes.

YoSpace - completing the puzzle

Why broadcasters are doubling down on dynamic ad insertion

2019-02-27T16:24:00+00:00By

With scale being one of the main drivers for success in the dynamic ads market, is RTL’s acquisition of Yospace the shape of things to come?

Basketball Euro League 2019 3x2

AI: A content chain analysis

2019-02-06T11:25:00+00:00By

IABM Lead Research Analyst Lorenzo Zanni takes an in-depth look at how increases in processing power and storage capabilities are broadening Artificial Intelligence applications throughout the broadcast, media and entertainment industry.

Martinez, Eduardo Photo 2018

Breaking barriers to monetising audio content

2018-09-13T07:00:00+01:00By Lorcan Archer

The rise of the podcast now with wide scale implementation of server-side adverts and listeners buying up audio-focussed devices, the industry is a far more welcoming place.

Devra Prywes Applicaster 3x2

An invitation to stop partying like it’s 2015

2018-09-11T07:00:00+01:00Brought to you by

The realisation that the industry has clearly identified its pain points, but not made loads of progress after multiple years, is a blow to the stomach, writes Applicaster Chief Product Officer Devra Prywes.

Picnic at hanging rock

European broadcasters unite to fight FAANG

2018-07-13T08:59:00+01:00By

After years of false starts, national broadcasters are now racing to create joint streaming platforms. But are they too late to take on Netflix and Amazon?

Disney fox

Defining future business models

2018-05-16T10:28:00+01:00By

As competitive pressures from new media escalate, broadcasters and content owners are experimenting with new business models, writes Lorenzo Zanni.

Tv sets floating

UK broadcasters combine to battle Facebook and Google

2018-03-13T11:52:00+00:00By

TV Fights Back: The UK’s leading commercial broadcasters have joined forces to extol the virtues of television to media planners in a bid to challenge the digital newcomers, writes Ray Snoddy.

Stacy huggins

Interview: Stacy Huggins, MadHive

2017-09-16T14:43:00+01:00By Monica Heck

As the industry transitions to IP and OTT distribution over multiple devices, interest in blockchain will grow.

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Why immersive tech need artificial intelligence

2017-09-08T07:00:00+01:00

The combination of virtual reality and artificial intelligence will be “mind blowing and profitable,” according to Lorenzo Zanni and Stan Moote.

Tv displays

What's next? The future priorities of broadcast CTOs

2017-09-01T08:00:00+01:00By

Intense competition and seismic technology shifts means that keeping up with the twists and turns of the tech and telco sectors has never been more important.

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The prospects for addressable TV ads in Europe

2017-07-27T15:32:00+01:00By Karin Bergvall

While addressability for on-demand and OTT might be well established delivering the same for linear TV is challenging, writes Karin Bergvall.

Braid+ +winter+mint

What blockchain could mean for media and entertainment

2017-07-14T10:37:00+01:00By Mark Mayne

In the third installment of a three-part series, Mark Mayne examines blockchain’s relationship with the media and entertainment industry.

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