Traditional media is set to see growth in advertising revenue for the first time since 2011, but TV is now generating less revenue than the Google/Facebook ‘duopoly’, according to the US-based World Advertising Research Center (Warc).
NBCUniversal is doubling down on the future of monetisation for advertisers, marketers and consumers, releasing new technology solutions and an all-audience transaction model.
Total linear commercial TV impacts fell by 4.4% last year but could be down by as much as 21% by 2025.
3-7 Feb: Your guide to what’s happened this week in the media, entertainment and technology industry.
Video: In the third of a series of explainer videos, IABM’s Lorenzo Zanni details the technology behind, and applications of, artificial intelligence (AI).
27-31 Jan: Your guide to what’s happened this week in the media, entertainment and technology industry.
While the 2010s were undoubtedly the decade of SVOD streamers, some believe that AVOD services will the big story of the 2020s. Tim Dams reports.
In the final piece of IBC365’s series of reports on the new players launching into the streaming market, Tim Dams examines NBCUniversal’s Peacock offer – and weighs up its chances of success.
The French competition watchdog has fined Google $167 million for abusing its power over the treatment of advertisers and its “opaque” business practices.
Streaming video platform Hulu has begun to test run commercials targeted at viewers who binge-watching series, inserting ad breaks into the service.
Founder and executive chairman of digital advertising and marketing services company S4 Capital, Sir Martin Sorrell spoke to Alana Foster on harnessing digital to grow globally, whilst managing expectations and opportunities.
2-6 Dec: Your guide to what’s happened this week in the media, entertainment and technology industry.
Several studies have attached massive numbers to the VR and AR sector, but VR, in particular, has suffered a number of setbacks from the likes of Google and the BBC. James Pearce takes a look at the immersive market.
Spain’s regulator CNMC has hit national broadcasters Mediaset and Atresdmedia with fines totalling €77.1 million for anti-competitive practices over TV advertising.
UK broadcaster ITV announced today the launch of its new addressable advertising platform Planet V which is set to launch early next year.
The business of esports is attracting record-breaking audiences as quickly as it is gaining interest from advertisers, however, the measurement of ad success and audience engagement is as complicated as it is dense with competition.
Discovery has launched dplay, an advertising video-on-demand service combining content for Discovery’s six free-to-air channels for consumers in the UK and Ireland.
Addressable advertising is attracting new businesses of all sizes to the TV space and enabling the likes of Sky and RTL to compete with digital giants. But in the battle to secure a healthy share of digital ad revenues, rival players must partner up, while some regions face legal and ...
Roku has acquired Dataxu in a $150 million deal to accelerate its ad platform and help content partners monetise their inventory.
Workflows for TV ads are a model of consistency compared to the wild west of digital, and the approach of traditional TV has a lot to teach the ‘new media’ of online video.
Facebook has agreed to pay advertisers $40 million to settle a class-action suit which accused the media giant of exaggerating video ad engagement metrics.
Return on investment is not just about cash, explained esports expert Michiel Bakker and chief executive of Ginx Esports TV, with esports audiences the new currency for revenue success.
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
IBC2019: A supermarket retailer who released its own take on the BLT sandwich ahead of London’s Gay Pride weekend (the LGBLT) was used as an example of how not to market content to consumers during Sunday Morning’s Business of Marketing Content session.
IBC2019: The pace of the OTT market is set to increase over the next few years with companies such as Amazon TV, Disney and Apple TV best placed to win out.
The ability of aggregated TV services to target specific audiences and measure their response combines the beauty of TV with the brains of digital, says Roku’s Marion Ranchet.
IBC2019: Senior figures from some of the world’s leading digital content brands have outlined some of the key features of media brands that will make them successful in the future.
In a tough, competitive media market, choosing the right business model is crucial. Ahead of his appearance at IBC, Pluto TV’s Olivier Jollet tells George Jarrett how global game-changing media businesses should be developing new strategies.
Top US equity analyst Michael Nathanson says ageing TV audiences and the flight of youth audiences to streaming platforms means broadcasters have to “look inward” to compete.
A personalised OTT experience helps engagement and opens new monetisation opportunities in advertising, says Massive CEO Rob Downey.
Broadcaster RTL has overhauled its ad-tech business, creating a centralised European hub while calling for partnerships to drive digital video monetisation.
Audiences are welcoming the idea of contextual adverts, says JW Player co-founder & head of strategic partnerships Brian Rifkin.
In a multi-platform world viewing figures are ever more important but also more challenging tog gather. Chris Forrester looks at how broadcasters are measuring their audiences.
Growth in Cinema advertising spend is set to outstrip all other traditional media worldwide, according to a report from WARC.
YouTube is in the final stages of implementing plans to end “targeted” advertisements on video for children, according to reports.
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president & managing director, Discovery.
A fundamental step is to think of how content workflows are sourced, managed, localised, secured and delivered, writes Axinom CCO Stefanie Schuster.
The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.
IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.
Philadelphia and Volkswagen’s latest adverts have been pulled from TV after contravening new UK regulation on gender stereotyping.
Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder & CTO David Springall.
As social media and online video snaps up more of the advertising spend, Chris Forrester looks at how the industry is looking to reinvent brand communications with new content models.
Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
Join IBC365 on demand to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.
Connected TV now accounts for nearly half of all video advertising impressions served, according to the latest Video Benchmark Report from Extreme Reach.
The WarnerMedia Innovation Lab will be powered by the AT&T 5G network and be one of the first permanent 5G studios.
Your guide to what’s happened this week in the media, entertainment and technology industry.
Google Cloud signalled its ambition to build up its telco, media and entertainment client base with its hiring this year of Discovery CTO John Honeycutt. He tells IBC365 about his plans at the company.
A noticeable shift toward greater risk-taking and collaboration by French broadcasters was one of the big talking points at the MipTV programming market in Cannes.
With scale being one of the main drivers for success in the dynamic ads market, is RTL’s acquisition of Yospace the shape of things to come?
IABM Lead Research Analyst Lorenzo Zanni takes an in-depth look at how increases in processing power and storage capabilities are broadening Artificial Intelligence applications throughout the broadcast, media and entertainment industry.
The rise of the podcast now with wide scale implementation of server-side adverts and listeners buying up audio-focussed devices, the industry is a far more welcoming place.
The realisation that the industry has clearly identified its pain points, but not made loads of progress after multiple years, is a blow to the stomach, writes Applicaster Chief Product Officer Devra Prywes.
After years of false starts, national broadcasters are now racing to create joint streaming platforms. But are they too late to take on Netflix and Amazon?
As competitive pressures from new media escalate, broadcasters and content owners are experimenting with new business models, writes Lorenzo Zanni.
TV Fights Back: The UK’s leading commercial broadcasters have joined forces to extol the virtues of television to media planners in a bid to challenge the digital newcomers, writes Ray Snoddy.
As the industry transitions to IP and OTT distribution over multiple devices, interest in blockchain will grow.
The combination of virtual reality and artificial intelligence will be “mind blowing and profitable,” according to Lorenzo Zanni and Stan Moote.
Intense competition and seismic technology shifts means that keeping up with the twists and turns of the tech and telco sectors has never been more important.
While addressability for on-demand and OTT might be well established delivering the same for linear TV is challenging, writes Karin Bergvall.