Ad sales

Ad sales

content shutterstock

Content overload, or time for fresh thinking?

2019-07-18T08:04:00+01:00By

As social media and online video snaps up more of the advertising spend, Chris Forrester looks at how the industry is looking to reinvent brand communications with new content models.

Adam Davies, Synamedia

The relationship between insight and advertising

2019-07-16T11:36:00+01:00Brought to you by

Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.

artificial intelligence

Engaging users and boosting advertising with AI

2019-07-15T15:44:00+01:00Brought to you by

Join IBC365 on Thursday 8 August to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.

ad impressions

Connected TVs now account for nearly half of video ad impressions

2019-06-28T14:09:00+01:00By

Connected TV now accounts for nearly half of all video advertising impressions served, according to the latest Video Benchmark Report from Extreme Reach.

WarnerMedia 5G  innovation lab Zone5.1

WarnerMedia to open 5G Innovation Lab

2019-06-17T14:44:00+01:00By

The WarnerMedia Innovation Lab will be powered by the AT&T 5G network and be one of the first permanent 5G studios.

Digital digest index

ProSieben and Discovery to launch SVOD service & Vodafone inks Telefónica deal

2019-05-10T08:56:00+01:00By

Your guide to what’s happened this week in the media, entertainment and technology industry.

john honeycutt

Interview: John Honeycutt, Google Cloud

2019-05-06T06:00:00+01:00By Tim Dams

Google Cloud signalled its ambition to build up its telco, media and entertainment client base with its hiring this year of Discovery CTO John Honeycutt. He tells IBC365 about his plans at the company.

Versailles

MipTV: French TV embraces risk to stay relevant in digital era

2019-04-10T16:31:00+01:00By

A noticeable shift toward greater risk-taking and collaboration by French broadcasters was one of the big talking points at the MipTV programming market in Cannes.

YoSpace - completing the puzzle

Why broadcasters are doubling down on dynamic ad insertion

2019-02-27T16:24:00+00:00By

With scale being one of the main drivers for success in the dynamic ads market, is RTL’s acquisition of Yospace the shape of things to come?

Basketball Euro League 2019 3x2

AI: A content chain analysis

2019-02-06T11:25:00+00:00By

IABM Lead Research Analyst Lorenzo Zanni takes an in-depth look at how increases in processing power and storage capabilities are broadening Artificial Intelligence applications throughout the broadcast, media and entertainment industry.

Martinez, Eduardo Photo 2018

Breaking barriers to monetising audio content

2018-09-13T07:00:00+01:00By Lorcan Archer

The rise of the podcast now with wide scale implementation of server-side adverts and listeners buying up audio-focussed devices, the industry is a far more welcoming place.

Devra Prywes Applicaster 3x2

An invitation to stop partying like it’s 2015

2018-09-11T07:00:00+01:00Brought to you by

The realisation that the industry has clearly identified its pain points, but not made loads of progress after multiple years, is a blow to the stomach, writes Applicaster Chief Product Officer Devra Prywes.

Picnic at hanging rock

European broadcasters unite to fight FAANG

2018-07-13T08:59:00+01:00By

After years of false starts, national broadcasters are now racing to create joint streaming platforms. But are they too late to take on Netflix and Amazon?

Disney fox

Defining future business models

2018-05-16T10:28:00+01:00By

As competitive pressures from new media escalate, broadcasters and content owners are experimenting with new business models, writes Lorenzo Zanni.

Tv sets floating

UK broadcasters combine to battle Facebook and Google

2018-03-13T11:52:00+00:00By

TV Fights Back: The UK’s leading commercial broadcasters have joined forces to extol the virtues of television to media planners in a bid to challenge the digital newcomers, writes Ray Snoddy.

Stacy huggins

Interview: Stacy Huggins, MadHive

2017-09-16T14:43:00+01:00By Monica Heck

As the industry transitions to IP and OTT distribution over multiple devices, interest in blockchain will grow.

Ab26732

Why immersive tech need artificial intelligence

2017-09-08T07:00:00+01:00

The combination of virtual reality and artificial intelligence will be “mind blowing and profitable,” according to Lorenzo Zanni and Stan Moote.

Tv displays

What's next? The future priorities of broadcast CTOs

2017-09-01T08:00:00+01:00By

Intense competition and seismic technology shifts means that keeping up with the twists and turns of the tech and telco sectors has never been more important.

1a84487

The prospects for addressable TV ads in Europe

2017-07-27T15:32:00+01:00By Karin Bergvall

While addressability for on-demand and OTT might be well established delivering the same for linear TV is challenging, writes Karin Bergvall.

Braid+ +winter+mint

What blockchain could mean for media and entertainment

2017-07-14T10:37:00+01:00By Mark Mayne

In the third installment of a three-part series, Mark Mayne examines blockchain’s relationship with the media and entertainment industry.

Advertisement