From measuring audience metrics to platform and tournament sponsorship, monetising esports is not without it challenges. IBC365 speaks with industry experts on tactics for broadcasters to deliver live esports production.
The Digital Production Partnership (DPP) has developed of a proof of concept to show how component-based workflows using the interoperable master format (IMF) can be applied to advertising.
In this paper, Vimeo discusses the ways in which content variation affects key aspects of OTT, including subscriber monetisation, viewership, and content management.
In this paper, VTT Technical Research Centre of Finland explores architectural models for a recommendation engine network and a conceptual view of an ecosystem-based on them.
Facebook has agreed to pay advertisers $40 million to settle a class-action suit which accused the media giant of exaggerating video ad engagement metrics.
Global digital media publishers are defining broadcasting with 80% of audiences opting for video, according to Vice and Refinery29 executives who discussed the power of harnessing platforms and chasing niche audiences.
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
IBC2019 has been hailed a celebration of industry insights and excellence, with the world’s media, entertainment and technology industry once again gathering in Amsterdam to do business and forge connections.
IBC2019: Combining the reach of Facebook with its mix of content from publishers, creators and media partners from around the world, broadcasters were called to “optimise” and add value by incorporating the Facebook Watch ecosystem.
IBC2019: Experts from the FA, F1, ESL and Eurosport discuss using data in sport broadcasting
IBC2019: How do you crack the burgeoning Sub Saharan African TV market? By making it accessible and affordable, according to Clare Kandola, chief executive of content consultancy the Vidya Collective.
IBC2019: A supermarket retailer who released its own take on the BLT sandwich ahead of London’s Gay Pride weekend (the LGBLT) was used as an example of how not to market content to consumers during Sunday Morning’s Business of Marketing Content session.
The ability of aggregated TV services to target specific audiences and measure their response combines the beauty of TV with the brains of digital, says Roku’s Marion Ranchet.
IBC2019: Senior figures from some of the world’s leading digital content brands have outlined some of the key features of media brands that will make them successful in the future.
In charge of analytics for Brazil’s huge TV Globo, Carlos Octavio wades into rivers of data while striving to transform a corporate culture.
Following an era of rapidly changing technology, virtualisation and SDN/ NFV, 5G is now redefining businesses across the globe, writes Tech Mahindra global head of innovation Nikhil Malhotra.
As consumers demand more personalisation, metadata about individual users is emerging as a key resource for the industry, writes Adrian Pennington.
Top US equity analyst Michael Nathanson says ageing TV audiences and the flight of youth audiences to streaming platforms means broadcasters have to “look inward” to compete.
Audiences are welcoming the idea of contextual adverts, says JW Player co-founder & head of strategic partnerships Brian Rifkin.
In a multi-platform world viewing figures are ever more important but also more challenging tog gather. Chris Forrester looks at how broadcasters are measuring their audiences.
Silicon Valley technology giants will face taxation after the US and French Presidents struck a deal during the G7 Summit.
Growth in Cinema advertising spend is set to outstrip all other traditional media worldwide, according to a report from WARC.
YouTube is in the final stages of implementing plans to end “targeted” advertisements on video for children, according to reports.
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president & managing director, Discovery.
The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.
IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.
Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder & CTO David Springall.
Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
Connected TV now accounts for nearly half of all video advertising impressions served, according to the latest Video Benchmark Report from Extreme Reach.
As consumers navigate the crowded OTT and linear TV market, traditional broadcasters are also looking to diversify and add value beyond their core offering.
Warner Media CEO John Stankey yesterday laid out a new organisational model which the company hopes will accelerate its development and distribution of content.
Join IBC365 on demand to learn how 5G will transform the way content is created.
The call for Technical Papers is now open for the IBC2019 Conference.
Join IBC365 on-demand to hear industry experts explain how esports is transforming live content and reaching new audiences as it crosses into the mainstream and catches the attention of the biggest media businesses.
BBC, Discovery and ITV amongst first adopters of cloud solutions choosing Amazon ahead of Google and Microsoft.
Join this IBC365 webinar on demand to discuss how the boundaries between broadcasters, pay TV platforms, OTT operators and telecoms providers are blurring.
This IBC365 webinar outlines and explains the collaborative Media-Telecom Catalyst innovation programme and how you can get involved in designing solutions to current media & entertainment challenges.
The former Channel 4 boss discusses his role in saving the British pubcaster from privatisation and reveals more details of his latest venture, which fuses high-end content production with brandcasting and data insight.
Watch on demand as IBC365 previews the anticipated themes and highlights of IBC2018.
Can computers be creative? Catch up on this on-demand webinar to hear how Artificial Intelligence and machine learning are starting to transform the way content is created, managed and delivered.
In an increasingly crowded marketplace broadcasters and OTT platforms must work harder than ever before to reach audiences and serve them with content anywhere and at any time.
More video providers are embracing download-to-go applications. Here’s why.
Migrating broadcast operations to private cloud environments is increasingly popular, but for reasons of agility, efficiency and even creativity, but the future model may lie more in the direction of micro-services and the public cloud, according to the big broadcasting vendors
Watch the on-demand webinar to hear leading OTT operators and their technology providers discuss how they have designed-in quality and user experience all the way through to consumers’ devices.
Established content providers should be agile, innovative and willing to adopt new technologies if they want to take on the digital giants, says Channel 4’s Keith Underwood.
Watch now to hear key players discuss real world experience of the role AI is taking in live sports.
NAB 2018: The IABM has introduced the BaM Content Chain: from Creator to Consumer industry model offering technology buyers, end users and vendors a 360-degree view of the industry.
The relentless pace of technological change continued to accelerate in 2017. Here is a recap of some of biggest trends of the past twelve months.
What will be the hot topics in 2018? What will lead the debate on IBC365? And what are we likely to be talking about when we all meet in September in Amsterdam? Manufacturers and vendors offer their views.
Deep learning, metadata and digital transmission were among the research areas explored across the IBC2017 technical papers.
IP and cloud featured in the IBC2017 technical papers agenda with BBC R&D, Discovery and Suitcase TV exploring the promise of flexible, scalable and cost effective solutions.
The introduction of 360-degree video and 8K broadcasting was on the agenda of the technical papers at IBC2017 proving there is an increasing demand for diversifying content.
The use of 5G for live production and some cutting-edge OTT platforms were among the topics covered in this year’s technical papers.
Artificial intelligence is just at the start of its adoption curve, according to research conducted by the IABM.
Virtual reality (VR) for immersive live-action and 360-degree video, optimising audience experiences and deploying VR were among the topics covered in this year’s technical papers.
Papers on ultra high definition (UHD), high dynamic range (HDR) and wide colour gamut (WCG) featured prominently at this year’s show.
Technical papers on audio presented at IBC2017 included UK startup Salsa Sound, which went on to win the IABM Annual Conference Dragons’ Den competiton earlier this month for its live sports broadcast system.
Cyber security is an issue that has dominated headlines in recent months and so was a timely subject to be addressed in the technical papers.
Big data has become mainstream with the recent evolution of cloud infrastructures, data gathering and intelligence algorithms.
With the sheer scale of digital information now available, many journalists have recently started using data in order to tell compelling stories.
IBC2017: David Hanson is a real life Dr. Eldon Tyrell – the robotics genius from the movie Bladerunner, based on the sci-fi novel by Philip K. Dick.
IBC2017: Industry excellence was recognised at the IBC Awards, The International Honour For Excellence, awarded to Dolby Laboratories for 50 years of audio innovation.
IBC2017: Despite declining viewing figures, there remains plenty of demand for childrens’ TV.
Operators who embrace innovation have the opportunity to drive deeper engagement with cinema-goers.
Wim Ponnet works for a company that produces up to 700 big productions annually, and it sure knows how to exploit its IP (intellectual property).
This brief addresses the need for media, entertainment and advertising providers to meet rising consumption demand.
Innovative startup companies leading the future for the digital media landscape will be showcased at the IBC2017 Startup Forum.
Artificial intelligence apps, media interfaces and cyber security were among the most popular topics covered in the technical papers submitted to IBC, writes Dr Nick Lodge.
A technical paper detailing TV Globo’s use of big data has scooped this year’s coveted IBC Conference Prize.
Your digest of the week’s top media, entertainment and technology news.
Executives at the DTG Summit agreed the future of broadcasting will be led by technology and innovation.
Video analytics are transforming IoT beyond just another evolution in the transition to digital experience management.
Just how much adoption of AI is happening across the broadcast ecosystem?
The Internet of Things (IoT) holds enormous potential for many aspects of broadcasting, but only if standards can be agreed.
New data-driven experiences present a golden opportunity to shape the next generation of TV, declares Per Borgklint, SVP, Chief Innovation Officer and Head of Business Unit Media, Ericsson.
Audience analytics are driving content creators to manipulate content to suit relevant audiences across various social media platforms.
The exponential growth of digital resources availability is enabling new forms of content creation, sharing, and delivery.