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Audica credit Harmonix

What's next in the world of immersive?

2019-02-26T16:08:00+00:00

From 5G testing to biometrics and social VR, immersive experiences are evolving and advancing. Muki Kulhan rounds up the latest developments and highlights some interesting industry adoptions.

Boris Johnson headhsot source shutterstock V2

Conservatives and Labour pledge free over-75 licence fees ahead of election

2019-11-04T12:37:00+00:00By

The UK’s two largest political parties have vowed to save free TV licences for all over-75s ahead of the upcoming UK general election.

woman watching tv

Ad management: Broadcast stability versus online chaos

2019-10-21T15:49:00+01:00By

Workflows for TV ads are a model of consistency compared to the wild west of digital, and the approach of traditional TV has a lot to teach the ‘new media’ of online video.

Monetise

Understanding the effect of content type on the value of OTT audiences

2019-10-17T07:00:00+01:00By F. M. Conner

In this paper, Vimeo discusses the ways in which content variation affects key aspects of OTT, including subscriber monetisation, viewership, and content management.

New Zealand All Blacks Rugby team (Rugby World Cup)

New Zealand Rugby takes 5% stake in Sky NZ in “revolutionary” rights deal

2019-10-14T11:45:00+01:00By

A landmark sports rights deal will see New Zealand Rugby take a 5% stake in Sky New Zealand in exchange for the rights to show All Blacks matches for the next five years.

Kate Ward_D4_3051

Reach and relevance drives revenue

2019-10-08T16:25:00+01:00By

Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.

Lounge Talks. Neurodiversity In The Media D5 CT-7112

Recruit with neurodiversity in mind, says Microsoft

2019-09-17T11:30:00+01:00By

IBC2019: Diversity of thought in the media and tech fields is becoming increasingly valued according to Monday’s session on neurodiversity – but employers need to reassess their work practices if they want to benefit.

Content Marketing E102 D4 SR AM IBC2019

Content marketing: Authenticity is key

2019-09-16T08:09:00+01:00By

IBC2019: A supermarket retailer who released its own take on the BLT sandwich ahead of London’s Gay Pride weekend (the LGBLT) was used as an example of how not to market content to consumers during Sunday Morning’s Business of Marketing Content session.

Avod Forum D3 (1) SR IBC2019

On demand faces disruption as platforms bid to convert customers from AVoD to SVoD

2019-09-15T13:21:00+01:00By David Wood

IBC2019: The pace of the OTT market is set to increase over the next few years with companies such as Amazon TV, Disney and Apple TV best placed to win out.

Marion Ranchet

Interview: Marion Ranchet, Roku

2019-09-14T13:04:00+01:00By

The ability of aggregated TV services to target specific audiences and measure their response combines the beauty of TV with the brains of digital, says Roku’s Marion Ranchet.

IBC2019 general venue photo

The keys to success in a digital age

2019-09-13T14:21:00+01:00By David Wood

IBC2019: Senior figures from some of the world’s leading digital content brands have outlined some of the key features of media brands that will make them successful in the future.

Carlos Octavio

Sharpening AI for profit in the Brazilian market

2019-09-12T11:00:00+01:00By Lorcan Archer

In charge of analytics for Brazil’s huge TV Globo, Carlos Octavio wades into rivers of data while striving to transform a corporate culture.

Michael nathanson

Interview: Michael Nathanson

2019-08-29T11:26:00+01:00By

Top US equity analyst Michael Nathanson says ageing TV audiences and the flight of youth audiences to streaming platforms means broadcasters have to “look inward” to compete.

G7 summit credit GERARD BOTTINO shutterstock

US and France agree deal on digital tax

2019-08-27T11:18:00+01:00By

Silicon Valley technology giants will face taxation after the US and French Presidents struck a deal during the G7 Summit.

patrice slupowski orange 3x2

AI has been overhyped, but offers good opportunities

2019-08-22T14:50:00+01:00By

Artificial intelligence has often overpromised, but now the technology is becoming vital to the media and telco spaces, according to Orange’s Patrice Slupowski.

youtube kids credit Myndalion shutterstock

YouTube to stop targeting video ads to children

2019-08-21T10:51:00+01:00By

YouTube is in the final stages of implementing plans to end “targeted” advertisements on video for children, according to reports.

Kasia Kieli Blue - CLKD 3x2

Come together

2019-08-20T16:14:00+01:00By

Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president & managing director, Discovery.

Accedo Luke Gaydon

The greatest era yet for the video industry?

2019-08-19T14:27:00+01:00Brought to you by

The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.

Digital digest index

Facebook ‘preparing’ to launch news section & Huawei reveals 5G-powered cloud

2019-08-16T15:45:00+01:00By

12 - 16 Aug: Your guide to what’s happened this week in the media, entertainment and technology industry.

IBC Daily site

IBC launches IBC Daily website

2019-08-16T07:00:00+01:00By

IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.

James Corden show credit Monty Brinton CBS

CBS and Viacom merge to challenge Disney and Netflix

2019-08-14T11:22:00+01:00By

Leading US entertainment companies CBS and Viacom are set to merge after three years of discussions with the new firm valued at $30 billion.

fox credit tishomir shutterstock

Fox pushes D2C strategy with $265M acquisition of Credible Labs

2019-08-05T10:27:00+01:00By

Fox Corporation has unveiled plans to buy a 67% stake in leading consumer finance firm Credible Labs, as part of the American TV broadcasting company’s digital strategy.

phabrix kit

Leader acquires test and measurement firm Phabrix

2019-08-02T11:43:00+01:00By

Leader Electronics has acquired Phabrix, a manufacturer of video and audio broadcast test and measurement instruments.

Yospace David Springall

Driving innovation in server-side ad insertion

2019-07-29T08:00:00+01:00Brought to you by

Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder & CTO David Springall.

17 12 29 softbank

SoftBank unveils $108bn tech investment fund

2019-07-26T11:08:00+01:00By

SoftBank Group has launched a second investment fund as it looks to back further development of market-leading, tech-enabled growth companies.

Adam Davies, Synamedia

The relationship between insight and advertising

2019-07-16T11:36:00+01:00Brought to you by

Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.

Dalet One Play

Dalet snaps up Ooyala’s OTT workflow unit

2019-07-16T11:14:00+01:00By

Dalet is to acquire the Ooyala Flex Media Platform business as it looks to bolster its SaaS-based services offering and sign up customers in new sectors.

The Street Dance Of China.Source Youku 3x2

BAT vs FAANG: The battle for digital dominance

2018-08-21T10:45:00+01:00By Andy Fry

Can China’s fast-growing and deep-pocketed BAT – Baidu, Alibaba and Tencent – compete effectively in the international arena with the likes of FAANG – Facebook, Apple, Amazon, Netflix and Google?

Dot smartwatch

The innovative tech embraced by ad creatives

2018-07-03T07:31:00+01:00By Andy Fry

This year’s Cannes Lions showcased how creatives the world over are putting new technology – like AI, blockchain, VR, voice and facial recognition - to highly imaginative uses.

metaverse goggles future

Blog: Cyber security & the Metaverse

2018-06-22T10:15:00+01:00

While ‘The New Realities’ - augmented reality (AR), virtual reality (VR), and mixed reality (MR) - are posed to play a significant role in our future, they also open up new concerns about cyber security, says futurist Amelia Kallman.

Ces 2018 3x2

CES highlights: 5G, audience engagement and AI-led personalisation

2018-01-12T11:48:00+00:00By

IBC365 contributor Amelia Kallman is at CES in Las Vegas to look at the latest consumer tech and the effect that it will have on the media and entertainment industry.

The future of tv at variety's entertainment summit ces 2018 3x2

CES day 2 round-up: Audience engagement and voice activation

2018-01-11T12:51:00+00:00By

Despite a power outage temporarily halting proceedings at CES, discussions about audience engagement and voice activation continued at the Las Vegas tech fest.

Media honeypot a

IBC launches Startup Forum to aid fledgling digital firms

2017-05-31T12:00:00+01:00By

Innovative startups will be given the opportunity to meet with venture capitalists and investors at IBC2017 as part of a new initiative at this year’s show.

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