Product placement

Product placement

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Content overload, or time for fresh thinking?

2019-07-18T08:04:00+01:00By

As social media and online video snaps up more of the advertising spend, Chris Forrester looks at how the industry is looking to reinvent brand communications with new content models.

IBC2018 David Abraham

Abraham: “Convergence is taking place”

2018-09-15T11:41:00+01:00By

IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.

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Q&A with three innovative startups

2018-09-06T10:06:00+01:00By

In the first instalment of a two-part feature, we speak with three startups companies transforming the industry.

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Is mixed reality the future of immersive entertainment?

2018-07-30T07:00:00+01:00By

From interactive game shows to holographic headsets that allow sporting action to play out in front of you, mixed reality promises groundbreaking new experiences – but there are hurdles before the tech becomes mainstream.

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