Italy has confirmed that it will implement a 3% web tax on large-scale web-based activity from big digital companies starting next year.
Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
IBC2019: Diversity of thought in the media and tech fields is becoming increasingly valued according to Monday’s session on neurodiversity – but employers need to reassess their work practices if they want to benefit.
IBC2019: A supermarket retailer who released its own take on the BLT sandwich ahead of London’s Gay Pride weekend (the LGBLT) was used as an example of how not to market content to consumers during Sunday Morning’s Business of Marketing Content session.
The ability of aggregated TV services to target specific audiences and measure their response combines the beauty of TV with the brains of digital, says Roku’s Marion Ranchet.
A personalised OTT experience helps engagement and opens new monetisation opportunities in advertising, says Massive CEO Rob Downey.
Audiences are welcoming the idea of contextual adverts, says JW Player co-founder & head of strategic partnerships Brian Rifkin.
In a multi-platform world viewing figures are ever more important but also more challenging tog gather. Chris Forrester looks at how broadcasters are measuring their audiences.
Growth in Cinema advertising spend is set to outstrip all other traditional media worldwide, according to a report from WARC.
YouTube is in the final stages of implementing plans to end “targeted” advertisements on video for children, according to reports.
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president & managing director, Discovery.
The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.
IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.
As social media and online video snaps up more of the advertising spend, Chris Forrester looks at how the industry is looking to reinvent brand communications with new content models.
IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.
In the first instalment of a two-part feature, we speak with three startups companies transforming the industry.
From interactive game shows to holographic headsets that allow sporting action to play out in front of you, mixed reality promises groundbreaking new experiences – but there are hurdles before the tech becomes mainstream.