Product placement

Product placement

Italy parliament

Italy to launch “web tax” in 2020 targeting digital giants

2019-10-10T11:42:00+01:00By

Italy has confirmed that it will implement a 3% web tax on large-scale web-based activity from big digital companies starting next year.

Kate Ward_D4_3051

Reach and relevance drives revenue

2019-10-08T16:25:00+01:00By

Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.

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YouTube launches new ad service using AI to simplify video marketing

2019-09-24T11:30:00+01:00By

YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.

Lounge Talks. Neurodiversity In The Media D5 CT-7112

Recruit with neurodiversity in mind, says Microsoft

2019-09-17T11:30:00+01:00By

IBC2019: Diversity of thought in the media and tech fields is becoming increasingly valued according to Monday’s session on neurodiversity – but employers need to reassess their work practices if they want to benefit.

Content Marketing E102 D4 SR AM IBC2019

Content marketing: Authenticity is key

2019-09-16T08:09:00+01:00By

IBC2019: A supermarket retailer who released its own take on the BLT sandwich ahead of London’s Gay Pride weekend (the LGBLT) was used as an example of how not to market content to consumers during Sunday Morning’s Business of Marketing Content session.

Marion Ranchet

Interview: Marion Ranchet, Roku

2019-09-14T13:04:00+01:00By

The ability of aggregated TV services to target specific audiences and measure their response combines the beauty of TV with the brains of digital, says Roku’s Marion Ranchet.

IBC365 Rob Downey Massive

Embracing the OTT Technology of Tomorrow

2019-08-29T08:45:00+01:00Brought to you by

A personalised OTT experience helps engagement and opens new monetisation opportunities in advertising, says Massive CEO Rob Downey.

JWPlayer Brian Rifkin

Contextual is advertising’s version of vinyl

2019-08-27T17:47:00+01:00Brought to you by

Audiences are welcoming the idea of contextual adverts, says JW Player co-founder & head of strategic partnerships Brian Rifkin.

eyeballs audience watching engagement

Getting audience measurement – and influence – right

2019-08-27T14:35:00+01:00By

In a multi-platform world viewing figures are ever more important but also more challenging tog gather. Chris Forrester looks at how broadcasters are measuring their audiences.

Cinema viewing credit shutterstock

Spend on cinema ads to grow by 6.8% in 2019

2019-08-22T11:24:00+01:00By

Growth in Cinema advertising spend is set to outstrip all other traditional media worldwide, according to a report from WARC.

youtube kids credit Myndalion shutterstock

YouTube to stop targeting video ads to children

2019-08-21T10:51:00+01:00By

YouTube is in the final stages of implementing plans to end “targeted” advertisements on video for children, according to reports.

Kasia Kieli Blue - CLKD 3x2

Come together

2019-08-20T16:14:00+01:00By

Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president & managing director, Discovery.

Accedo Luke Gaydon

The greatest era yet for the video industry?

2019-08-19T14:27:00+01:00Brought to you by

The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.

IBC Daily site

IBC launches IBC Daily website

2019-08-16T07:00:00+01:00By

IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.

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Content overload, or time for fresh thinking?

2019-07-18T08:04:00+01:00By

As social media and online video snaps up more of the advertising spend, Chris Forrester looks at how the industry is looking to reinvent brand communications with new content models.

IBC2018 David Abraham

Abraham: “Convergence is taking place”

2018-09-15T11:41:00+01:00By

IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.

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Q&A with three innovative startups

2018-09-06T10:06:00+01:00By

In the first instalment of a two-part feature, we speak with three startups companies transforming the industry.

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Is mixed reality the future of immersive entertainment?

2018-07-30T07:00:00+01:00By

From interactive game shows to holographic headsets that allow sporting action to play out in front of you, mixed reality promises groundbreaking new experiences – but there are hurdles before the tech becomes mainstream.

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