Programmatic and addressable platforms

Programmatic and addressable platforms

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Sports broadcasting in the age of Twitch

2019-07-09T18:15:00+01:00Sponsored by

Active viewers want to be a part of the show they care about, says Kiswe Mobile chief technology officer Francis Zane.

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Facebook: Serendipitous value for video

2019-09-17T12:51:00+01:00By

IBC2019: Combining the reach of Facebook with its mix of content from publishers, creators and media partners from around the world, broadcasters were called to “optimise” and add value by incorporating the Facebook Watch ecosystem.

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Video Panel Interview: Max Métral, Damien Cullen, George Aivazoglou and Simon Eicher

2019-09-17T09:31:00+01:00By

IBC2019: Experts from the FA, F1, ESL and Eurosport discuss using data in sport broadcasting

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Cracking the African market: Dice, slice and then price your content

2019-09-16T14:30:00+01:00By

IBC2019: How do you crack the burgeoning Sub Saharan African TV market? By making it accessible and affordable, according to Clare Kandola, chief executive of content consultancy the Vidya Collective.

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On demand faces disruption as platforms bid to convert customers from AVoD to SVoD

2019-09-15T13:21:00+01:00By David Wood

IBC2019: The pace of the OTT market is set to increase over the next few years with companies such as Amazon TV, Disney and Apple TV best placed to win out.

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Brain waves: How content could be as individual as a fingerprint

2019-09-09T11:01:00+01:00By

As consumers demand more personalisation, metadata about individual users is emerging as a key resource for the industry, writes Adrian Pennington.

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LTN Global to Acquire Make.TV

2019-09-09T07:31:00+01:00By

LTN Global is to acquire Make.TV, the developer of a cloud-based service that enables content creators to access, curate, and publish live video streams to affiliates, social media, and OTT platforms.

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Interview: Michael Nathanson

2019-08-29T11:26:00+01:00By

Top US equity analyst Michael Nathanson says ageing TV audiences and the flight of youth audiences to streaming platforms means broadcasters have to “look inward” to compete.

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RTL seeks ad-tech partnerships and revamps management

2019-08-28T16:54:00+01:00By

Broadcaster RTL has overhauled its ad-tech business, creating a centralised European hub while calling for partnerships to drive digital video monetisation.

JWPlayer Brian Rifkin

Contextual is advertising’s version of vinyl

2019-08-27T17:47:00+01:00Brought to you by

Audiences are welcoming the idea of contextual adverts, says JW Player co-founder & head of strategic partnerships Brian Rifkin.

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Come together

2019-08-20T16:14:00+01:00By

Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president & managing director, Discovery.

Accedo Luke Gaydon

The greatest era yet for the video industry?

2019-08-19T14:27:00+01:00Brought to you by

The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.

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IBC launches IBC Daily website

2019-08-16T07:00:00+01:00By

IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.

Yospace David Springall

Driving innovation in server-side ad insertion

2019-07-29T08:00:00+01:00Brought to you by

Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder & CTO David Springall.

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The relationship between insight and advertising

2019-07-16T11:36:00+01:00Brought to you by

Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.

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Snapchat launches ‘Creator Shows’ with ad-revenue deal

2019-07-11T11:33:00+01:00By

Celebrities and influencers such as Serena Williams and Arnold Schwarzenegger will begin airing short-form programmes on Snapchat in a move to extend audience engagement ad monetise video content.

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Sky Media launches addressable ad tool

2019-07-04T11:12:00+01:00By

Sky Media has launched its Sky Analytics tool for media agencies and advertisers to self-manage media planning for addressable TV.

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Connected TVs now account for nearly half of video ad impressions

2019-06-28T14:09:00+01:00By

Connected TV now accounts for nearly half of all video advertising impressions served, according to the latest Video Benchmark Report from Extreme Reach.

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Comcast leads addressable ad initiative

2019-06-19T12:02:00+01:00By

Comcast is to partner with fellow US cable TV providers Charter Communications and Cox Media to develop an addressable ad offering.

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M&A: Broadcasters search for scale

2019-06-13T13:24:00+01:00By

In the second part of our M&A series, Andy Stout looks at the big movements in the broadcaster space.

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AT&T to sell Hulu stake

2019-04-16T15:03:00+01:00By

Comcast and Disney remain the two stakeholders to back the Hulu streaming service after AT&T confirmed it has sold its share to Hulu for $1.43 billion.

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ITV signs addressable ad deal & BBC prepares for no-deal Brexit

2019-04-05T03:43:00+01:00By

Your guide to what’s happened this week in the media, entertainment and technology industry.

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ITV closes in on programmatic ad tech deal

2019-03-28T22:02:00+00:00By

UK broadcaster ITV is edging closer to rolling out a programmatic ad tech platform for its live and on-demand service ITV Hub as it plays “catch up” with its use of data and analytics.

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EU TV execs demand ad measurement reform

2019-03-25T15:32:00+00:00By

Execs at the BBC, Canal+ and RTE have called for greater cross-broadcaster collaboration and the sharing of data in a bid to better understand audiences and boost advertising opportunities.

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Why broadcasters are doubling down on dynamic ad insertion

2019-02-27T16:24:00+00:00By

With scale being one of the main drivers for success in the dynamic ads market, is RTL’s acquisition of Yospace the shape of things to come?

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AI: Moving into the mainstream

2019-02-15T12:40:00+00:00By

2019 is the year that will see AI’s broadcast industry journey from arcane, cutting-edge buzzword to being productised and commonplace completed.

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Google fined £44m for GDPR breach

2019-01-23T16:05:00+00:00By

French watchdog has found Google in violation of “transparency, information and consent,” the first milestone fine under Europe’s strict global data protection regulation (GDPR).

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Interview: Michelle Munson, Eluvio

2018-10-02T09:39:00+01:00By

The leader of new ‘content-centric’ software start-up Eluvio shares her thoughts on evolving distribution models, and the merits of perceiving AI and blockchain as ‘tools’ to ease system implementation.

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Building a model industry

2018-09-14T12:47:00+01:00

The IABM has created a model of the industry that is based on creative, operational, economic and technical activities and maps how a piece of content gets from creator to consumer, writes IABM Chief Executive Peter White.

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Enforcing accountability: How the industry can benefit from blockchain

2018-09-12T10:18:00+01:00Brought to you by

The digital transformation of the media and entertainment (M&E) industry has resulted in dynamic and evolving ecosystems that have become increasingly complex and have introduced new challenges in the area of digital rights, advertising and digital fraud, writes IBM Global Leader Telecommunications, Media & Entertainment Rob van den Dam.

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Laying solid foundations for a video-first future

2018-09-10T07:00:00+01:00Brought to you by

Audiences today have an almost limitless amount of content to choose from which makes it increasingly challenging to capture their attention, writes Brian Rifkin, co-founder & SVP of Strategic Partnerships at JW Player.

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Android TV: Challenges in recommendation and targeted advertising

2018-09-03T10:49:00+01:00Brought to you by

TV operators that can evolve into providers of new age content, not only with new technologies but also with fundamental different business models, will remain primary content providers, writes Beenius Chief Executive Filip Remškar.

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Google, Alibaba and CSGi to demo new products at IBC

2018-08-01T06:00:00+01:00By

The Content Everywhere Hub at IBC2018 will showcase and explore new media production, devices, apps and the digital transformations that are shaping the OTT domain.

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How AI is being used to boost the creative process

2018-07-13T10:02:00+01:00By

From newsrooms to sports and TV production, AI is already being used to speed up and boost the creative process. But could it replace humans altogether?

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European broadcasters unite to fight FAANG

2018-07-13T08:59:00+01:00By

After years of false starts, national broadcasters are now racing to create joint streaming platforms. But are they too late to take on Netflix and Amazon?

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World Cup streaming: How to avoid scoring an own goal

2018-07-05T13:16:00+01:00By

There was a social media meltdown early in the World Cup as Australian fans damned an OTT service provider for failing to adequately stream matches. So how should OTT providers ensure that streaming of high-demand live events keeps the fans happy?

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On-demand webinar: Media at the Edge

2018-06-26T15:00:00+01:00Brought to you by

Join IBC365 as leading industry minds discuss the latest thinking on decentralised infrastructure technology and real life business and workload requirements for media at the edge.

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How far can we push personalisation?

2018-06-15T10:03:00+01:00By

In an increasingly crowded marketplace broadcasters and OTT platforms must work harder than ever before to reach audiences and serve them with content anywhere and at any time.

Week ahead

The week ahead

2018-05-28T08:00:00+01:00By

Your guide to what’s happening this week in the media, entertainment and technology industry.

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Defining future business models

2018-05-16T10:28:00+01:00By

As competitive pressures from new media escalate, broadcasters and content owners are experimenting with new business models, writes Lorenzo Zanni.

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Agility and innovation: The essential ingredients

2018-04-26T07:00:00+01:00By Keith Underwood

Established content providers should be agile, innovative and willing to adopt new technologies if they want to take on the digital giants, says Channel 4’s Keith Underwood.

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IABM launches BaM industry model

2018-04-18T07:14:00+01:00By

NAB 2018: The IABM has introduced the BaM Content Chain: from Creator to Consumer industry model offering technology buyers, end users and vendors a 360-degree view of the industry.

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Europe’s broadcasters in race to launch targeted ads

2018-03-22T13:58:00+00:00By

Facebook’s reputation may have taken a battering over the past few days, but the lure of online persists.

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Broadcasters unite to sell pan-European ad packages

2018-03-15T11:14:00+00:00By

TV Fights Back: The European Broadcaster Exchange is the first significant move by leading European commercial broadcasters against Google and Facebook’s dominance in the online advertising market.

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UK broadcasters combine to battle Facebook and Google

2018-03-13T11:52:00+00:00By

TV Fights Back: The UK’s leading commercial broadcasters have joined forces to extol the virtues of television to media planners in a bid to challenge the digital newcomers, writes Ray Snoddy.

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Artificial intelligence transforming broadcasting

2017-10-12T14:48:00+01:00By

Artificial intelligence was arguably the hottest topic at IBC2017, but what can broadcasters hope to achieve by investing in the technology?

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Mobile TV: A more direct relationship with viewers?

2017-10-12T14:44:00+01:00By

Mobile TV has been a topic of conversation in both the mobile and broadcasts arenas for years. Now, there is real progress in this area.

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Building a next-generation set-top box

2017-10-04T10:48:00+01:00

From faster channel change to in-home streaming, Freesat’s next set-top box will be equipped with the latest technology to address the most pressing consumer demands, says Matthew Huntington.

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IBC2017 round-up: Hall 14

2017-09-22T16:01:00+01:00

In the latest installment in a series of articles that roundup the main themes and talking points from the IBC2017 Exhibition, Anne Morris summarises the key trends from Hall 14.

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Is crypto-currency for home media consumption viable?

2017-09-17T10:25:00+01:00By Mark Mayne

The future of home media consumption could be based around a dedicated crypto-currency, delegates at IBC2017 heard.

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Interview: Stacy Huggins, MadHive

2017-09-16T14:43:00+01:00By Monica Heck

As the industry transitions to IP and OTT distribution over multiple devices, interest in blockchain will grow.

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Interview: Jon Block, Videology

2017-09-15T08:08:00+01:00By Monica Heck

Broadcasters and agencies must learn to speak the same language, if those in advertising are to reap the rewards of the golden age of TV, says Jon Block.

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Helping broadcasters to embrace targetted advertising

2017-09-13T01:00:00+01:00

Targetted advertising is a necessary evolution within the TV broadcast ecosystem, writes Thierry Fautier and Vincent Grivet.

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What's next? The future priorities of broadcast CTOs

2017-09-01T08:00:00+01:00By

Intense competition and seismic technology shifts means that keeping up with the twists and turns of the tech and telco sectors has never been more important.

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Broadcasters and sports firms expand into esports

2017-08-25T10:21:00+01:00By

Earlier this week, Liberty Media-backed Formula 1 announced its entry into the esports arena, following hot on the heels of other traditional sports firms and established broadcasters which are all looking to capitalise on high levels of audience engagement.

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IBC2017: Audiences and Advertising

2017-07-28T10:44:00+01:00By

The IBC2017: Audiences and Advertising conference stream will focus on the realities of the changing consumer landscape – reaching, engaging and monetising viewers.

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The prospects for addressable TV ads in Europe

2017-07-27T15:32:00+01:00By Karin Bergvall

While addressability for on-demand and OTT might be well established delivering the same for linear TV is challenging, writes Karin Bergvall.

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Video: IBC2017 Audiences and Advertising

2017-07-27T09:00:00+01:00

IBC2017: The Audiences and Advertising stream explores a world undergoing “enormous” change, says Executive Producer Jon Watts.

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What blockchain could mean for media and entertainment

2017-07-14T10:37:00+01:00By Mark Mayne

In the third installment of a three-part series, Mark Mayne examines blockchain’s relationship with the media and entertainment industry.

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Managing VoD platforms and the delivery of content

2017-06-30T10:35:00+01:00By

The growing importance – and complexity – of VoD platforms has required vendors and service providers to provide sophisticated solutions.

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Broadcasters and telcos must work together, says Delport

2017-04-03T13:00:00+01:00By

Are traditional brands acting fast enough to compete with Google, Facebook and other big digital players? Dominique Delport thinks not.

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Google: we want to partner with broadcasters

2017-04-03T13:00:00+01:00By

Speaking at IBC 2016 Google’s MD Partner Business Solutions Benjamin Faes reflected on the company’s current and future plans in television in a dedicated conference session, ‘Google’s Plans in Television’.

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Fabrice Mollier: Access all areas advertising

2017-04-03T13:00:00+01:00By Catherine Wright

TF1 may not dominate the French TV industry as it once did, but that isn’t stopping it adopting innovative new ways of advertising, and the approach seems to be working.

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Metadata enriching technology as the key to effective target audience engagement and content monetization

2017-03-08T10:46:00+00:00By Stephanie Scheller Appiness Belgium

The economy and its way to market its goods and services have been changing over the last decades. With the social transformation and the trend towards a pleasure and leisure oriented society, economic variations and new orientations have been established.

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Big data and analytics: C4 and Genius Digital

2017-04-03T10:00:00+01:00By

Approaches to the phenomenon of addressable audiences, through the eyes of a top specialist vendor and a broadcaster who did all the heavy lifting.

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