Active viewers want to be a part of the show they care about, says Kiswe Mobile chief technology officer Francis Zane.
UK broadcaster ITV announced today the launch of its new addressable advertising platform Planet V which is set to launch early next year.
AMC Networks has announced a deal with Charter Communications to boost the distribution for its ad-free AMC Premiere and subscription streaming services.
The business of esports is attracting record-breaking audiences as quickly as it is gaining interest from advertisers, however, the measurement of ad success and audience engagement is as complicated as it is dense with competition.
Discovery has launched dplay, an advertising video-on-demand service combining content for Discovery’s six free-to-air channels for consumers in the UK and Ireland.
Effective measurement is one of the key challenges faced by the TV ad industry, but moves towards mass addressability will play a key role in its future, says Matt Hill of UK commercial broadcasters marketing body Thinkbox.
Addressable advertising is attracting new businesses of all sizes to the TV space and enabling the likes of Sky and RTL to compete with digital giants. But in the battle to secure a healthy share of digital ad revenues, rival players must partner up, while some regions face legal and ...
Workflows for TV ads are a model of consistency compared to the wild west of digital, and the approach of traditional TV has a lot to teach the ‘new media’ of online video.
International content aggregation firm Alchimie is set to take over the UK-based OTT provider TV Player in a move to accelerate its entry into the UK market.
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
IBC2019: Combining the reach of Facebook with its mix of content from publishers, creators and media partners from around the world, broadcasters were called to “optimise” and add value by incorporating the Facebook Watch ecosystem.
IBC2019: Experts from the FA, F1, ESL and Eurosport discuss using data in sport broadcasting
IBC2019: How do you crack the burgeoning Sub Saharan African TV market? By making it accessible and affordable, according to Clare Kandola, chief executive of content consultancy the Vidya Collective.
IBC2019: The pace of the OTT market is set to increase over the next few years with companies such as Amazon TV, Disney and Apple TV best placed to win out.
As consumers demand more personalisation, metadata about individual users is emerging as a key resource for the industry, writes Adrian Pennington.
LTN Global is to acquire Make.TV, the developer of a cloud-based service that enables content creators to access, curate, and publish live video streams to affiliates, social media, and OTT platforms.
Top US equity analyst Michael Nathanson says ageing TV audiences and the flight of youth audiences to streaming platforms means broadcasters have to “look inward” to compete.
Broadcaster RTL has overhauled its ad-tech business, creating a centralised European hub while calling for partnerships to drive digital video monetisation.
Audiences are welcoming the idea of contextual adverts, says JW Player co-founder & head of strategic partnerships Brian Rifkin.
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president & managing director, Discovery.
The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.
IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.
Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder & CTO David Springall.
Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
Celebrities and influencers such as Serena Williams and Arnold Schwarzenegger will begin airing short-form programmes on Snapchat in a move to extend audience engagement ad monetise video content.
Sky Media has launched its Sky Analytics tool for media agencies and advertisers to self-manage media planning for addressable TV.
Connected TV now accounts for nearly half of all video advertising impressions served, according to the latest Video Benchmark Report from Extreme Reach.
Comcast is to partner with fellow US cable TV providers Charter Communications and Cox Media to develop an addressable ad offering.
In the second part of our M&A series, Andy Stout looks at the big movements in the broadcaster space.
Comcast and Disney remain the two stakeholders to back the Hulu streaming service after AT&T confirmed it has sold its share to Hulu for $1.43 billion.
Your guide to what’s happened this week in the media, entertainment and technology industry.
UK broadcaster ITV is edging closer to rolling out a programmatic ad tech platform for its live and on-demand service ITV Hub as it plays “catch up” with its use of data and analytics.
Execs at the BBC, Canal+ and RTE have called for greater cross-broadcaster collaboration and the sharing of data in a bid to better understand audiences and boost advertising opportunities.
With scale being one of the main drivers for success in the dynamic ads market, is RTL’s acquisition of Yospace the shape of things to come?
2019 is the year that will see AI’s broadcast industry journey from arcane, cutting-edge buzzword to being productised and commonplace completed.
French watchdog has found Google in violation of “transparency, information and consent,” the first milestone fine under Europe’s strict global data protection regulation (GDPR).
The leader of new ‘content-centric’ software start-up Eluvio shares her thoughts on evolving distribution models, and the merits of perceiving AI and blockchain as ‘tools’ to ease system implementation.
The IABM has created a model of the industry that is based on creative, operational, economic and technical activities and maps how a piece of content gets from creator to consumer, writes IABM Chief Executive Peter White.
The digital transformation of the media and entertainment (M&E) industry has resulted in dynamic and evolving ecosystems that have become increasingly complex and have introduced new challenges in the area of digital rights, advertising and digital fraud, writes IBM Global Leader Telecommunications, Media & Entertainment Rob van den Dam.
Audiences today have an almost limitless amount of content to choose from which makes it increasingly challenging to capture their attention, writes Brian Rifkin, co-founder & SVP of Strategic Partnerships at JW Player.
TV operators that can evolve into providers of new age content, not only with new technologies but also with fundamental different business models, will remain primary content providers, writes Beenius Chief Executive Filip Remškar.
The Content Everywhere Hub at IBC2018 will showcase and explore new media production, devices, apps and the digital transformations that are shaping the OTT domain.
From newsrooms to sports and TV production, AI is already being used to speed up and boost the creative process. But could it replace humans altogether?
After years of false starts, national broadcasters are now racing to create joint streaming platforms. But are they too late to take on Netflix and Amazon?
There was a social media meltdown early in the World Cup as Australian fans damned an OTT service provider for failing to adequately stream matches. So how should OTT providers ensure that streaming of high-demand live events keeps the fans happy?
Join IBC365 as leading industry minds discuss the latest thinking on decentralised infrastructure technology and real life business and workload requirements for media at the edge.
In an increasingly crowded marketplace broadcasters and OTT platforms must work harder than ever before to reach audiences and serve them with content anywhere and at any time.
Your guide to what’s happening this week in the media, entertainment and technology industry.
As competitive pressures from new media escalate, broadcasters and content owners are experimenting with new business models, writes Lorenzo Zanni.
Established content providers should be agile, innovative and willing to adopt new technologies if they want to take on the digital giants, says Channel 4’s Keith Underwood.
NAB 2018: The IABM has introduced the BaM Content Chain: from Creator to Consumer industry model offering technology buyers, end users and vendors a 360-degree view of the industry.
Facebook’s reputation may have taken a battering over the past few days, but the lure of online persists.
TV Fights Back: The European Broadcaster Exchange is the first significant move by leading European commercial broadcasters against Google and Facebook’s dominance in the online advertising market.
TV Fights Back: The UK’s leading commercial broadcasters have joined forces to extol the virtues of television to media planners in a bid to challenge the digital newcomers, writes Ray Snoddy.
Artificial intelligence was arguably the hottest topic at IBC2017, but what can broadcasters hope to achieve by investing in the technology?
Mobile TV has been a topic of conversation in both the mobile and broadcasts arenas for years. Now, there is real progress in this area.
From faster channel change to in-home streaming, Freesat’s next set-top box will be equipped with the latest technology to address the most pressing consumer demands, says Matthew Huntington.
In the latest installment in a series of articles that roundup the main themes and talking points from the IBC2017 Exhibition, Anne Morris summarises the key trends from Hall 14.
The future of home media consumption could be based around a dedicated crypto-currency, delegates at IBC2017 heard.
As the industry transitions to IP and OTT distribution over multiple devices, interest in blockchain will grow.
Broadcasters and agencies must learn to speak the same language, if those in advertising are to reap the rewards of the golden age of TV, says Jon Block.
Targetted advertising is a necessary evolution within the TV broadcast ecosystem, writes Thierry Fautier and Vincent Grivet.
Intense competition and seismic technology shifts means that keeping up with the twists and turns of the tech and telco sectors has never been more important.
Earlier this week, Liberty Media-backed Formula 1 announced its entry into the esports arena, following hot on the heels of other traditional sports firms and established broadcasters which are all looking to capitalise on high levels of audience engagement.
The IBC2017: Audiences and Advertising conference stream will focus on the realities of the changing consumer landscape – reaching, engaging and monetising viewers.
While addressability for on-demand and OTT might be well established delivering the same for linear TV is challenging, writes Karin Bergvall.
IBC2017: The Audiences and Advertising stream explores a world undergoing “enormous” change, says Executive Producer Jon Watts.
In the third installment of a three-part series, Mark Mayne examines blockchain’s relationship with the media and entertainment industry.
The growing importance – and complexity – of VoD platforms has required vendors and service providers to provide sophisticated solutions.
Are traditional brands acting fast enough to compete with Google, Facebook and other big digital players? Dominique Delport thinks not.
Speaking at IBC 2016 Google’s MD Partner Business Solutions Benjamin Faes reflected on the company’s current and future plans in television in a dedicated conference session, ‘Google’s Plans in Television’.
TF1 may not dominate the French TV industry as it once did, but that isn’t stopping it adopting innovative new ways of advertising, and the approach seems to be working.
The economy and its way to market its goods and services have been changing over the last decades. With the social transformation and the trend towards a pleasure and leisure oriented society, economic variations and new orientations have been established.