Despite media coverage to the contrary Google does not believe TV is dead. It is, however, facing its biggest disruption yet - the mobile revolution, which in turn has led to an increase in video consumption.
Senior executives from Vevo, Nordic Entertainment, MTG, Discovery Networks and WPP will gather at the IBC2018 Leaders’ Forum to debate the current media landscape and share insights on the direction of the future.
IBC is run by the industry, for the industry. Six leading international bodies are the partners behind IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.