The traditional advertising industry and established brands are approaching a “tipping point”, says Havas Group Chief Insights and Analytics Officer and Havas X Chief Executive Maria Garrido.
Technology giants are often regarded as a threat, however, Havas X Chief Executive and Havas Group Chief Insights and Analytics Officer Maria Garrido says “they should be enablers to drive better connections with people”. Data privacy and trust are rising concerns and there is plenty of scepticism
From AR to the use of gaming engines, producers of live sports coverage increasingly have an armoury of new methods with which to present information and maintain viewer interest. A trio of the leading technology providers speak about their latest innovations.