The future of broadcasting will see a continuation of the transition from linear consumption to connected viewing experiences.
Abraham says: “Television more broadly will remain competitive on three bases: strong storytelling, strong original format invention and blend of live and news.”
And what kind of relationship should broadcasters have with the likes of Google, Facebook and Spotify?
Abraham says: ”Content will remain king in all these different environments.”
IBC2018 David Abraham will speak in the New Platforms keynote: Content creation and funding embraces the multiplatform world on Friday 14 September