All Programmatic and addressable platforms articles – Page 2
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NewsHbbTV releases targeted advertisings specs
HbbTV Association has announced the release of HbbTV-TA, the first open specification for targeted advertising for live broadcast TV.
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Industry TrendsWilder vs Fury II: Fight night set to KO PPV records
Boxing heavyweights Deontay Wilder and Tyson Fury are set for a championship clash in Las Vegas this weekend. But the real winners could be the broadcasters set to air the epic rematch, writes Ross Biddiscombe.
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NewsLinear TV ad impact set to fall by 21% by 2025
Total linear commercial TV impacts fell by 4.4% last year but could be down by as much as 21% by 2025.
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VideoTech Expert: Inside AI
Video: In the third of a series of explainer videos, IABM’s Lorenzo Zanni details the technology behind, and applications of, artificial intelligence (AI).
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NewsApple earnings & Disney invests in live production with Secret Cinema
27-31 Jan: Your guide to what’s happened this week in the media, entertainment and technology industry.
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NewsTikTok adds Verizon veteran to head EMEA business
Verizon Media VP EMEA and Latam Stuart Flint is set to join growing social media platform TikTok in an unspecified role.
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NewsComcast NBCUniversal launches global tech startup accelerator
Six global sports brands and venture capitals have partnered with Comcast NBCUniversal to launch Sports Tech to champion sports technology startups.
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NewsHulu trials ad insertion for binge viewers
Streaming video platform Hulu has begun to test run commercials targeted at viewers who binge-watching series, inserting ad breaks into the service.
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Executive InterviewsMartin Sorrell: “Faster, better and cheaper”
Founder and executive chairman of digital advertising and marketing services company S4 Capital, Sir Martin Sorrell spoke to Alana Foster on harnessing digital to grow globally, whilst managing expectations and opportunities.
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NewsAmazon scores Champions League rights & Comcast to spend $2bn on Peacock service
9-13 Dec: Your guide to what’s happened this week in the media, entertainment and technology industry.
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NewsLondon-based streamer Mubi launches in India
Streaming service Mubi has been launched in India, with the aim of developing a niche following in the already competitive market.
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NewsITV announces new addressable advertising platform Planet V
UK broadcaster ITV announced today the launch of its new addressable advertising platform Planet V which is set to launch early next year.
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NewsCharter to launch AMC SVoD and ad-free services
AMC Networks has announced a deal with Charter Communications to boost the distribution for its ad-free AMC Premiere and subscription streaming services.
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Industry TrendsEsports amalgamation and addressability for advertisers
The business of esports is attracting record-breaking audiences as quickly as it is gaining interest from advertisers, however, the measurement of ad success and audience engagement is as complicated as it is dense with competition.
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NewsDiscovery launches AVoD service in UK and Ireland
Discovery has launched dplay, an advertising video-on-demand service combining content for Discovery’s six free-to-air channels for consumers in the UK and Ireland.
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Executive InterviewsQ&A: Matt Hill, Thinkbox
Effective measurement is one of the key challenges faced by the TV ad industry, but moves towards mass addressability will play a key role in its future, says Matt Hill of UK commercial broadcasters marketing body Thinkbox.
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Industry TrendsAddressable advertising: Who’s doing what, and why
Addressable advertising is attracting new businesses of all sizes to the TV space and enabling the likes of Sky and RTL to compete with digital giants. But in the battle to secure a healthy share of digital ad revenues, rival players must partner up, while some regions face legal and ...
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Industry TrendsAd management: Broadcast stability versus online chaos
Workflows for TV ads are a model of consistency compared to the wild west of digital, and the approach of traditional TV has a lot to teach the ‘new media’ of online video.
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NewsAlchimie acquires UK’s TV Player
International content aggregation firm Alchimie is set to take over the UK-based OTT provider TV Player in a move to accelerate its entry into the UK market.
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NewsYouTube launches new ad service using AI to simplify video marketing
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
