All Programmatic and addressable platforms articles – Page 6
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Executive InterviewsBroadcasters and telcos must work together, says Delport
Are traditional brands acting fast enough to compete with Google, Facebook and other big digital players? Dominique Delport thinks not.
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Executive InterviewsGoogle: we want to partner with broadcasters
Speaking at IBC 2016 Google’s MD Partner Business Solutions Benjamin Faes reflected on the company’s current and future plans in television in a dedicated conference session, ‘Google’s Plans in Television’.
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Executive InterviewsFabrice Mollier: Access all areas advertising
TF1 may not dominate the French TV industry as it once did, but that isn’t stopping it adopting innovative new ways of advertising, and the approach seems to be working.
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Industry TrendsBig data and analytics: C4 and Genius Digital
Approaches to the phenomenon of addressable audiences, through the eyes of a top specialist vendor and a broadcaster who did all the heavy lifting.
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Technical PapersMetadata enriching technology as the key to effective target audience engagement and content monetization
The economy and its way to market its goods and services have been changing over the last decades. With the social transformation and the trend towards a pleasure and leisure oriented society, economic variations and new orientations have been established.
