Effective measurement is one of the key challenges faced by the TV ad industry, but moves towards mass addressability will play a key role in its future, says Matt Hill of UK commercial broadcasters marketing body Thinkbox.
Soumya Sriraman has pushed the SVoD service BritBox to early success across North America. Now as the service owned by the BBC and ITV prepares to launch in its home market, she gives Chris Forrester some insight into how she meets the needs of subscribers.
Thomas Jacques, chief technology officer at TF1, shares his insights on the merits of make-or-buy and the advantages of hard deadlines and reveals what keeps him awake at night.
We should expect some of the current crop of OTT technology companies to merge and consolidate to serve larger markets, while some will go out of business, says Vewd chief executive Aneesh Rajaram.
Having been around broadcasting his whole adult life, NABA’s Michael McEwen has a strong view on how the second generations of digital radio and television broadcasting might find a home in the ‘all things possible’ digital environment.
As technology and society intersect, consumers and enterprises are advancing, adapting and propelling dramatic market changes in every aspect of people’s professional and personal lives, says IBM vice president telecommunications, media & entertainment Mario Cavestany.
Businesses need highly flexible, hugely scalable platforms to pursue the right strategy according to the state of each market’s maturity, says CSG Ascendon director of sales Bill Gash.
How do you make processes more efficient and responsive, while keeping a tight grip on quality, costs and complexity, asks Mediagenix CTO and head of product Peter Heinckiens.
The world is moving to more natural ways to access the power of computing, says Android TV senior director of product management and IBC2019 keynote speaker Shalini Govil-Pai.
Want to get to grips with the Interoperable Master File (IMF) standard? Mark your diary for IMF 101, taking place at IBC this year. George Jarrett talks to Bruce Devlin, AKA Mr MXF, in advance of this sure to be a popular event at IBC.
The rise of OTTs and the era of ‘fake news’ have piled political and commercial pressures on public service broadcasters but both provide great opportunities, according to RTÉ director general Dee Forbes.
Google Cloud signalled its ambition to build up its telco, media and entertainment client base with its hiring this year of Discovery CTO John Honeycutt. He tells IBC365 about his plans at the company.
IMG Media vice president and head of technology operations Melissa Payne on providing coverage for the world’s biggest sporting events and what can be done to encourage more women into technical roles.
Swedish telco Telia Company is pushing ever more heavily into TV with recent deals such as its $1bn acquisition of Bonnier Broadcasting, echoing a strategy of leading telcos around the world. Margareta Törnblad, head of media and entertainment at Telia, explains the firm’s thinking.
Time to market is an increasingly critical challenge for telcos with a pay-TV strategy in today’s new world order of OTT players and large video streaming providers.
Ralph Rivera was a star in the IBC2018 Sports Track headliner ‘How Eurosport is driving digital to attract new audiences’, and like many people around the show his driving desire is to see broadcast and digital converge.
Seth Shapiro, Emmy winner and CEO / founder of Alpha Networks, is preparing for the launch of that company’s blockchain – enabled entertainment platform. Exposing viewers to underappreciated content from foreign markets is just one of the things the offering will focus on.
The TV industry is grappling with a ‘three-way profit squeeze’, which means many companies will not make as much money as they did in the past, warns veteran broadcasting executive Mike Darcey.
The leader of new ‘content-centric’ software start-up Eluvio shares her thoughts on evolving distribution models, and the merits of perceiving AI and blockchain as ‘tools’ to ease system implementation.
With the competition from OTT and media companies who are now distributing content directly to subscribers, pay-TV operators have been in search of ways to enhance their services beyond these offerings with truly personalised, high quality video experiences for their subscribers, explains Synamedia Chief Executive Yves Padrines.
IBC2018 speaker Perrine Bichet on the importance of creating a content strategy for the culturally and linguistically diverse and her move from content-focussed Canal+ to telco Proximus.
The rise of the podcast now with wide scale implementation of server-side adverts and listeners buying up audio-focussed devices, the industry is a far more welcoming place.
Industry veteran Martin Stewart has a wealth of experience in competitive markets, but the Chief Executive of OSN needs to draw on all his resources to tackle the challenges that face the big media players of the Middle East and North Africa.
We are living through a period of profound change in broadcast transmission and distribution, but not restricted to the broadcast industry, explains Rohde & Schwarz EVP and Head of Broadcast and Media Division Jürgen Nies.
Viewers want nothing short of the best and expect their content of choice to be delivered in the highest quality, explains Endeavor Chief Technology Officer Nick Wilson.
BBC Studios Chief Executive Tim Davie on the need for talent, a ready supply of content and the importance of co-productions as scale becomes vital for broadcasters.
Planet-centric design is user-centred, because it’s in humans’ best interests to have a healthy planet, say Impossible founders and IBC2018 keynote speakers Lily Cole and Kwame Ferreira.
Mobile video viewing has increased from a fringe activity to a required feature, says Penthera Chief Technology Officer Joshua Pressnell.
Live events are an opportunity for publishers to engage with their audiences, try out new technologies and innovate, says M2A Media CEO Marina Kalkanis.
Jeremy Fox, along with former Sony boss Sir Howard Stringer, has a new scheme to provide ammunition to telcos wanting to rival Netflix and Amazon. And it’s working.
BBC CTO Matthew Postgate on the broadcaster’s ambition to become an internet broadcaster and the “very real” security threat faced by media organisations.
A broadcast news organisation needs flexible reactions and infrastructure to deliver current affairs on time, but also forward planning and skills investment to guarantee continued success, according to ITN’s Bevan Gibson
David Kline, EVP and Chief Information & Technology Officer, Viacom on responding to – and inspiring – change.
From building new playout centres to strengthening MTG’s triple play offering, Bartek Gudowski explains the priorities of a modern CTO and why cyber security is a global issue.
In the second instalment of our CTO Series, 21st Century Fox’s Paul Cheesbrough speaks about the challenges of delivering content to more platforms than ever before and explains why cyber security is his number one priority.
RTÉ’s Director of Transformation and Technology on adopting the cloud and the challenges faced by public service broadcasters.
A converging distribution network is posing big questions about the relationships between broadcasters and telco operators. Accenture’s Anders Linblad explains.
NEP UK champions the brains behind the technology and invests in new skilled staff and kit to overcome broadcasting obstacles, says President Steve Jenkins.
With a promise of fair ad revenue shares, detailed analytics and one-click embedded codes, glomex has strong ideas when it comes to monetisation.
Being a regional OTT player can be challenging but with quality, accesible content and market knowledge you can succeed.
The M&E industry is going through fundamental changes as consumers demand immediate access to content. By utilising the right technology, this demand can be met – and monetised.
The use of a single format could help alleviate the complications caused by multiple versions of films.
Operators who embrace innovation have the opportunity to drive deeper engagement with cinema-goers.
When it comes to personalisation and improving the user experience, voice interfaces and artificial intelligence are going to have a big part to play, says Channel 4’s Orpheus Warr.
Broadcasters and media firms must embrace new technology and operate at scale to contend with changing consumer behavior.
Turner Broadcasting’s recently appointed EVP/Digital Ventures & Innovation, Aksel van der Wal, has an immense suite of responsibilities.
Jørgen Madsen Lindemann has overseen MTG’s investment in digital companies. He explains why the broadcaster has made such a radical overhaul of its product portfolio.
With social networks signing live sport deals and commissioning original content, are they a broadcaster’s friend or fiercest rival?
Facebook Product Director Daniel Danker will deliver the opening keynote of IBC2017. Here, he explains the social media platform’s content strategy.
As President and Chief Operating Officer of Fox Network’s Digital Consumer Group, Brian Sullivan has to plot a course through an evolving entertainment ecosystem that has empowered consumers.
Chief Executive Ian Brotherston explains what the DMC deal means for TVT
Marketing, rather than technology, is key, according to Freeview Australia boss Liz Ross.
Globecast CEO Philippe Bernard on the areas of opportunity for the playout, distribution and media services company.
Two years ago, in October 2015, Insight TV launched its all-UHD entertainment channel.
With the media industry undergoing such enormous change it is essential that broadcasters know who their customers are and what they want, says Fox’s Richard Friedel.
Erik Huggers is CEO at music specialist Vevo. He delivered a keynote address at IBC2016.
Are traditional brands acting fast enough to compete with Google, Facebook and other big digital players? Dominique Delport thinks not.
It can sometimes be a challenge persuading partners to work with us. It was initially a strategic bet on both parts that we could be a real complimentary content service and not cannibalistic.
It’s a tough world out there, and not just for traditional media service providers battling against OTT disrupters. The average consumer of TV – or perhaps it’s best to say ‘video content’ – can be forgiven for feeling overwhelmed by the multiplicity of choice.
Satellite may dominate in the region but IPTV is growing faster than the global average and viewers are embracing OTT providers.
Supporting the next generation of broadcast and media professionals is essential for industry growth and development; manufacturers can do more to welcome newcomers by designing systems that resemble what engineers are used to.
Operating across the worlds of telecoms and media, Deutsche Telekom’s Kerckhoff believes he understands the challenges and opportunities faced by both markets.