NBCUs Hendrik McDermott on developing a multiscreen app and the broad appeal of reality TV
Hendrik McDermott, Senior Vice President, Branded on Demand (SVOD) at NBC Universal International, talks about the decision to launch Hayu as a multiscreen app rather than a channel as research showed the growth portential in this area was huge.
Key features of hayu include personalisation, content that comes in faster than other services, integration with social media and the ability to download content and watch offline.
Amid the coronavirus lockdown, OTT services are experiencing boom. But even as more people switch to VOD platforms, there are challenges ahead for the industry, writes IBC365 deputy editor James Pearce.
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