Technology giants are often regarded as a threat, however, Havas X Chief Executive and Havas Group Chief Insights and Analytics Officer Maria Garrido says “they should be enablers to drive better connections with people”.
Delivering live content successfully requires an interplay of technology and cloud-based workflows to meet viewing demand for high-quality streams, explains ITV’s Andrew Pearson.
The Nordic market will see “deep co-operation” between broadcasters and TV distributors amid the rise of the FAANGs explains Discovery Norway CEO Tine Jensen.
The key to broadcasters remaining relevant and resilient is investing in new technology, audience engagement and collaboration explains ITV head of content technology Kevin Kennedy.
Finnish-based Elisa TV has successfully collaborated and expanded into China to co-produce content and collaborate driving audience engagement and revenue beyond Scandinavia, Elisa’s director of binge business Einari Kanerva tells IBC365.