IBC2018: Advertisers as well as TV and the sports production industry should wake up to the huge potential of eSports says MTGx CEO Arnd Benninghoff.
IBC2018: India has eight versions of Big Brother, while young people are abandoning conventional TV in the Middle East… The challenges of operating in the Asia Pacific and Middle East markets were laid bare in two IBC panels.
IBC2018: The Chief Product Officer of YouTube, Neil Mohan, tells IBC audience that European Union’s recently approved Copyright Directive will “impact the creative ecosystem.”
Amsterdam has always been a thriving business and tech hub, home to innovative startups and scale-ups, creative agencies, multinationals and international tech tycoons that have chosen the city as their European headquarters.
The IABM has released an analysis report ahead of IBC2018, highlighting the key trends and drivers of financial and technological change.
Industry veteran Martin Stewart has a wealth of experience in competitive markets, but the Chief Executive of OSN needs to draw on all his resources to tackle the challenges that face the big media players of the Middle East and North Africa.
Ahead of the IBC Leader’s Forum, Erik Huggers is ringing the alarm bell over the need for European broadcasters to rapidly build aggregated online offerings.
Is ditching a legacy brand name a good idea – and, if so, how should you go about successfully rebranding a company?
Facebook isn’t here to make friends. It’s here to make money, comments Amelia Kallman.
Can China’s fast-growing and deep-pocketed BAT – Baidu, Alibaba and Tencent – compete effectively in the international arena with the likes of FAANG – Facebook, Apple, Amazon, Netflix and Google?
Gender diversity remains a vital issue across the media, entertainment and technology industry. During this IBC365 discussion, awareness and accountability were highlighted as important elements to drive change.