The traditional advertising industry and established brands are approaching a “tipping point”, says Havas Group Chief Insights and Analytics Officer and Havas X Chief Executive Maria Garrido.
Technology giants are often regarded as a threat, however, Havas X Chief Executive and Havas Group Chief Insights and Analytics Officer Maria Garrido says “they should be enablers to drive better connections with people”. Data privacy and trust are rising concerns and there is plenty of scepticism
If the advent of driverless cars provides a fourth screen via which travellers access content, apps and services, who will provide the content? George Malim explores the opportunities and assesses which organisations could become the in-car content providers.