Technical Papers – Page 2
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Technical Papers
Using metadata to maximise yield and expand inventory in TV – contextual advertising
In the space of the content (video) consumption on an OTT platform (using IPTV, mobile, tablet), showing contextual ads is a currently a function of global attributes only. From the content perspective, typically parameters like the content type, title, genre, language etc. are considered. While from a user profiling standpoint, ...
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Technical Papers
Metadata enriching technology as the key to effective target audience engagement and content monetization
The economy and its way to market its goods and services have been changing over the last decades. With the social transformation and the trend towards a pleasure and leisure oriented society, economic variations and new orientations have been established.
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