All Virtual Product Placement articles

  • MIRRIAD #Pinterest La Fromagerie
    Industry Trends

    Virtual Product Placement: A Sense of Place

    2023-04-03T10:34:00Z

    The reason virtual product placement (VPP) is generating plenty of industry excitement is the fact that it offers the potential to monetise both new and archive content. However, VPP also brings with it a number of challenges, writes David Davies.