The agenda for 2016 will present key transformational insights and case studies to be shared by influential speakers across the industry. We will hear exclusive findings from our TMT research partner, focusing on and around the agenda themes as well as a wider opinion and perspective. The sessions will encourage participation and networking of C-level delegates.
Sessions will include a discussion on reputational management and security including what happens when data leaks can potentially damage your brand and affect your share price. With content and user protection high on the CEO “get it right” list – what are some of the best practices available, what is the latest on security and how much do you need to invest to be safe? This year's programme will also feature a panel discussion on broadcasters' strategies for online audiences including catch up, on demand and transactional services. What are the challenges and time span for the whole broadcast chain to potentially move online as the industry faces up to the prospect of Google TV?
In the digital era, it is necessary to look for the right partners to move your business forward and future-proof it, particularly for younger viewers. The IBC Leaders' Summit will look at how and what strategic stakes and partnerships are necessary and where smart business should be investing. We will also look at some of the big regulatory issues across Europe including the digital single market, a media framework for the 21st Century and what the implications of this are for Europe and the rest of the world.
This year’s big debate will look at the best of business and strategy models for the future. These will embrace both the success of online businesses and the proven track-record of traditional broadcasting and content creation. An exciting line up of speakers including digital giants, media conglomerates, broadcasters, telcos, advertising agencies and emerging players will provide a rich environment for debate, discussion and networking.