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Attendance and Demographics

Our total attendance figures are based on the number of visitors who attended the show, not total registrations.

We have changed the way that we now gather the demographics of those attending IBC. Media Activity and Company Activity have been consolidated into one demographic, which is now called Core Business Activity, whilst Job Function has been separated out into Job Function and Job Title in order to provide you with more accurate and usable information. These changes have been made in order to provide you and IBC with a far more detailed overview of the people that attend IBC each year.

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  IBC2012 IBC2011  IBC2010  IBC2009  IBC2008  IBC2007 IBC2006 IBC2005
Exhibiting companies 1,440 1,365 1,337 1,355 1,451 1,360 1,289 1,230
                 
Total registrations 80,072 81,310 80,005 74,478 77,041 73,824 69,073 65,659
No shows & duplications 29,135 30,848 31,484 28,931 27,791 26,860 24,265 22,844
Visitors 30,739 31,749 31,675 30,708 33,046 31,417 31,155 29,650
Exhibitors 20,198 18,713 16,846 14,839 16,204 15,547 13,653 13,165
Total attendance 50,937 50,462 48,521 45,547 49,250 46,964 44,808 42,815
                 
Visitors 60.3% 62.90% 65.30% 67.40% 67.10% 66.90% 69.50% 69.25%
Exhibitors 39.7% 37.10% 34.70% 32.60% 32.90% 33.10% 30.50% 30.75%
Total attendance 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
                 
Geographical Breakdown                
W. Europe & Scandinavia 70.30% 70.31% 71.50% 74.19% 71.26% 70.59% 74.00% 73.10%
Central Europe 4.00% 4.09% 4.20% 3.95% 4.77% 5.24% 5.10% 5.10%
Eastern Europe 3.10% 2.91% 2.80% 2.62% 2.83% 4.62% 3.40% 3.60%
North America 8.90% 9.13% 7.10% 7.73% 8.61% 8.65% 7.30% 7.90%
Asia 9.10% 8.56% 8.90% 7.41% 8.07% 6.87% 6.70% 6.70%
Middle East 2.90% 2.96% 3.10% 2.37% 2.59% 2.40% 2.50% 2.40%
Africa 0.90% 1.15% 1.50% 1.10% 1.11% 1.00% 0.70% 0.80%
South America 0.80% 0.89% 0.90% 0.63% 0.76% 0.63% 0.30% 0.40%
Total attendance 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
                 
Purchasing Power                
Recommend/specify 41.30% 40.90% 38.00% 38.79% 39.46% 37.93% 39.35% 39.98%
Final approval/buy 37.30% 37.80% 36.60% 37.60% 35.44% 37.80% 34.10% 34.71%
User 19.40% 19.00% 16.30% 17.10% 16.32% 7.50% 16.00% 15.00%
Press 2.00% 2.30% 9.10% 6.51% 11.78% 16.77% 10.55% 10.31%
Total attendance
(excl exhibitors & distributors)		 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
                 
Company Size                
1 to 10 employees 26.70% 28.90% 30.90% 31.29% 22.57% 25.06% 23.24% 24.12%
11 to 50 employees 21.20% 22.40% 22.50% 23.57% 23.53% 16.45% 23.08% 23.65%
51 to 250 employees 18.10% 16.90% 17.10% 16.90% 19.70% 31.04% 19.66% 20.45%
251 - 500 employees 7.60% 7.30% 29.40% 28.24% 34.20% 27.45% 34.02% 31.78%
501 - 1000 7.60% 6.20%            
1001+ 10.90% 18.30%            
Total attendance
(excl exhibitors & distributors)		 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
                 
Job Title                
CEO, COO or President, Chairman, Owner or Partner 21.10% 22.40% n/a n/a n/a n/a n/a n/a
VP, EVP, Director 9.60% 10.00%            
Manager or Head of Department 34.90% 34.50% n/a n/a n/a n/a n/a n/a
Executive or Assistant 17.40% 14.20% n/a n/a n/a n/a n/a n/a
Student/Intern or Educator 3.40% 3.50% n/a n/a n/a n/a n/a n/a
Press 4.40% 4.90% n/a n/a n/a n/a n/a n/a
Consultant 9.20% 10.50% n/a n/a n/a n/a n/a n/a
Total Attendance  100.00% 100.00% n/a n/a n/a n/a n/a n/a
                 
Core Business Activity                
Acquisition 1.30% 1.00% n/a n/a n/a n/a n/a n/a
Audio 3.70% 3.10% n/a n/a n/a n/a n/a n/a
Broadcast Equipment Manufacturing 16.00% 12.70% 11.00% 11.89% 19.34% 6.18% 19.37% 6.35%
Broadcaster 11.70% 13.30% n/a n/a n/a n/a n/a n/a
Consultancy 4.70% 4.90% 4.10% 4.70% 4.49% 6.31% 5.33% 6.11%
Display Systems / Digital Signage 1.00% 1.10% n/a n/a n/a n/a n/a n/a
Education/Training 2.10% 2.20% 2.90% n/a n/a n/a n/a n/a
Equipment Dealer / Distributor / Hire 5.10% 5.80% n/a n/a n/a n/a n/a n/a
Facilities House 1.60% 1.80% n/a n/a n/a n/a n/a n/a
Film / Motion Picture 6.00% 6.10% n/a n/a n/a n/a n/a n/a
Financial Services / Venture Capital / Analyst 0.50% 0.60% n/a n/a n/a n/a n/a n/a
Freelance 3.60% 4.00% 3.10% 3.24% 3.08% 3.27% 3.11% 4.61%
Games 0.20% 0.30% n/a n/a n/a n/a n/a n/a
Government Department 1.00% 1.10% 1.00% n/a n/a n/a n/a n/a
IPTV 2.80% 3.30% 2.00% n/a n/a n/a n/a n/a
ISP/ Broadband Provider 0.80% 0.80% n/a n/a n/a n/a n/a n/a
IT Systems 3.00% 2.40% n/a n/a n/a n/a n/a n/a
Media Distribution over
Cable		 1.60% 1.80% n/a n/a n/a n/a n/a n/a
Media Distribution over IP 2.30% 2.20% n/a n/a n/a n/a n/a n/a
Media Distribution over Mobile 0.30% 0.40% n/a n/a n/a n/a n/a n/a
Media Distribution over Satellite 1.70% 2.10% n/a n/a n/a n/a n/a n/a
Media Distribution over Terrestrial 0.60% 0.60% n/a n/a n/a n/a n/a n/a
Mobile Handsets 0.10% 0.20% n/a n/a n/a n/a n/a n/a
Mobile Networks 0.20% 0.30% n/a n/a n/a n/a n/a n/a
Performing Arts/Live Entertainment 0.40% 0.50% n/a n/a n/a n/a n/a n/a
Playout Services 0.50% 0.50% 0.20% n/a n/a n/a n/a n/a
Post Production 4.10% 4.60% 5.00% 6.01% 8.17% 7.43% 6.53% 9.09%
PR and Marketing Company 1.60% 1.30% n/a n/a n/a n/a n/a n/a
Publisher / Magazine / News Agency 0.50% 0.60% 0.40% n/a n/a n/a n/a n/a
Radio 0.70% 0.70% n/a n/a n/a n/a n/a n/a
Regulation Authority 0.10% 0.10% n/a n/a n/a n/a n/a n/a
Research Association 0.50% 0.60% 0.80% 0.97% 1.11% 1.29% 1.28% 1.46%
Software Product Design / Development / Hardware/ Middle Ware 6.60% 6.00% n/a n/a n/a n/a n/a n/a
Storage / Archive 1.10% 0.90% n/a n/a n/a n/a n/a n/a
System Automation/ Control and Management 0.70% 0.60% n/a n/a n/a n/a n/a n/a
Systems Integrator / Services provider / Technical Support 5.40% 5.60% n/a n/a n/a n/a n/a n/a
Telecommunications 5.00% 5.30% n/a n/a n/a n/a n/a n/a
Test/ Quality Control Measurement 0.70% 0.60% n/a n/a n/a n/a n/a n/a