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Tech Papers 2026: This paper introduces Client-Guided Ad Measurement (CGAM) as a server-centric measurement model in which the player reports primitive playback telemetry while advertisement measurement logic is executed server-side that separates playback observability from measurement interpretation.
Abstract
The evolution of streaming advertisement insertion mechanisms has exposed a growing separation between the standardisation of advertisement delivery and the standardisation of advertisement measurement. While client-side insertion models historically combined both responsibilities within the...
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