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Tech Papers 2018: This paper explores how AI can optimize content distribution and targeted advertising in TV services while navigating GDPR constraints.
Abstract
While the mathematical foundations of artificial intelligence (AI) have been used for quite some time to make predictions and analyse data, the recent explosion in volume, variety, and velocity of viewership data collected from multiple connected devices is turning TV into a new frontier for predictive algorithms. With General Data Privacy Regulation (GDPR) coming into force across the EU in May 2018, extracting actionable insights from TV service providers’ viewership data will become both increasingly appealing and challenging.
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