Using Machine Learning to Create Personalised Snackable Content

Tech Papers 2018: This paper presents a platform using machine learning to analyse multimedia content in real time and generate personalised short-form “snackable” content for users.

Abstract

Despite having a large amount of media content, the user experience of pay TV services is often not on par with Over-The-Top (OTT) Video-on-Demand (VoD) offerings, which can cater to current audiences with short snippets and binge watch capabilities. To address this, some TV providers offer short-form content by manually “cutting” the linear content into VoD assets. However, this is often neither feasible nor a scalable solution. Moreover, research shows consumers are struggling to discover new content leading to frustration. 

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