IBC365 Tutorial highlight: Clive Santamaria, Chief Architect at ITV, provides an understanding of how AI-generated images are used across the entire ecosystem, from imagery in a pitch deck, to deciding an aesthetic or to marketing programmes at the distribution stage with multiple personalised treatments.
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What is the current tech behind cinema screens and projection?
IBC365 Tutorial highlight: How has cinema technology evolved over the past decade? Cedric Lejeune, VP of Technology at Unified Pixels, explores different light sources like laser and xenon, the rise of multiple dynamic ranges (SDR, EDR, HDR), and how screen types – solid or perforated – impact both image and sound quality in theatres.
Strengths and weaknesses of the cloud in production workflows
IBC365 Tutorial highlight: Michael Cioni, Founder at Strada, contrasts the cloud’s strengths for streaming and small files with its biggest weakness: it simply isn’t built for huge, work-in-progress media files like OCFs and VFX frames.
How TAMS helps modernise media workflows
IBC365 Tutorial highlight: Time-addressable Media Stores (TAMS) help create interoperable, cloud-native media workflows across live, fast-turnaround and file-based production, all while helping teams manage content ownership, access and storage with confidence.
Using genAI to build brand-safe creative
IBC365 Tutorial highlight: How do you art-direct genAI technology? Diederik Veelo explains how AI workflows can put the artist in the driver’s seat, to deliver the vision and experience of the artist.
How to prepare your organisation for AI integration
IBC365 Tutorial highlight: Discover how the preparation phase of implementing AI tools requires dedicated attention, cross-functional stakeholder alignment, and intentional cultural groundwork and understand how to create the conditions for success.
